Digital Intelligence

Entries from Digital Intelligence tagged with "marketing"

25 result(s) displayed (1 - 25 of 485)

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >>


Facial recognition marketing firm OfferMoments gets £1.5m funding boost

Facial recognition ad platform OfferMoments has received a £1.5 million boost to help fund its new innovative Out-Of-Home-advertising service.

offermoments.jpg

19/09/2017  |  Full story...

Two-thirds of firms confess to 'copycat' marketing

Two in three businesses use 'copycat' techniques, in which they copy the marketing messages or techniques of their competitors in the hopes of achieving similar results, according to new research.

copycat.jpg

18/09/2017  |  Full story...

Half of marketers don’t go one week without having to contact IT

Almost half of marketers (49%) contact their organisation’s IT department at least once a week to carry out their marketing role effectively, according to new research.

broken-pc.jpg

23/06/2017  |  Full story...

Office jargon – The 50 phrases we love to hate

Middle managers be warned, a new study has announced the 50 most annoying phrases heard in UK offices.

office-team.jpg

05/06/2017  |  Full story...

The press release in modern marketing– dead or just resting?

With many journalists complaining about the volume of press releases they receive, a growing number of PR professionals have started to question the value of the press release as a promotional tool. New research from Wildfire PR looks at how useful they are in today’s social media-saturated world.

25/04/2017  |  Full story...

Demand for digital marketers "starts to outstrip supply"

Demand for digital marketers and content curators is now exceedsing supply, according to new research.

skills%20people.jpg

10/04/2017  |  Full story...

Event report: “As consumers become more attached to the digital world, the marketing industry must follow”

Ahead of the first Creative Data Academy in Scotland, the MD of IDM-DMA Employability says marketing needs to keep up with consumers when it comes to digital adoption.

idm%20log.png

10/04/2017  |  Full story...

Adobe unites marketing tools under single “Experience Cloud” platform

Adobe is combining its sales, marketing, CRM and product development tools for marketers under one cloud-based system called Adobe Experience Cloud.

23/03/2017  |  Full story...

Digital skills: “If we want the best talent, we need to do a better job of selling ourselves”

Fresh creative talent and access to new data skills are something the marketing industry have been calling for in recent years, but the co-chair of the Graeme Robertson Trust (GRT) has called for the marketers to do a better job of selling themselves if they want to attract the cream of the creative crop.

digital-skills.jpg

16/03/2017  |  Full story...

Snapchat downgrades 2017 ad revenue forecast by $30m

Snap Inc. has cut its ad revenue forecast for 2017 for Snapchat by $30 million due to higher than expected revenue sharing with its partners, according to a report.

snapchat-logo.jpg

16/03/2017  |  Full story...

Adobe spoofs “Hovering Art Director” in new marketing ad

Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing campaign.

15/03/2017  |  Full story...

Brexit and Trump forces marketers to ask if they really know their audience

Almost two-thirds (66%) of digital marketers are now questioning if they really know their audience at all, following the surprising rise in populist sentiment in 2016 - post Brexit and Trump. In a bid to better understand audiences, a whopping 94% of marketers will now place emphasis on finding out what their customers are actually looking for.

brexit%20trump.jpg

16/02/2017  |  Full story...

BIMA shakes up strategy with new appointments

BIMA, the membership organisation for the digital industry, today announced the appointments of Natalie Gross, former Amaze CEO and Tarek Nseir, CEO and founder of TH_NK as joint chairs for the next three years.

bima%20chairs.jpg

05/12/2016  |  Full story...

Rogue One: 4 major brands to push latest Star Wars film

Lucasfilm announced today that they are teaming up with four well-known brands—O2, World Duty Free, Gillette and Kaspersky—for the launch of a UK and pan-European promotional campaign in support of “Rogue One: A Star Wars Story,” opening in the UK on December 15.

rogueone%2002.jpg

01/12/2016  |  Full story...

Digital marketers 'becoming more influential in the boardroom'

Digital marketers will play a greater role in business, getting a more prominent say in decisions made at the top level of firms, according to new research.

41hour%20rport.jpg

21/10/2016  |  Full story...

Two thirds of marketers "can’t calculate the value of their customers"

Senior marketers struggle most with Single Customer View, cross-journey optimisation and predictive analytics, meaning they are unable to work out how much is customer is worth to their business, according to new research.

mythical.jpg

19/09/2016  |  Full story...

New ‘account-based’ marketing platform unites sales and marketing teams

Marketo has launched its Account-Based Marketing (ABM) platform that aims to unite sales and marketing teams to target key accounts in a coordinated way.

19/09/2016  |  Full story...

The end of testing? Unilever shakes-up market research in real-time world

The shift to real time media, such as social media and chat apps, means that brands have to act much faster and test less, according to Unilever.

24/08/2016  |  Full story...

Marketing bosses “lack of insight into margin and profit performance”

The future Chief Marketing Officer (CMO) needs to be much more familiar with financial data to survive, yet lack of visibility into margin is holding them back, according to new research.

18/08/2016  |  Full story...

Digital skills tips: The path to becoming a tech CMO [INFOGRAPHIC]

In the marketing world, Chief Marketing Officer (CMO) is a title that most graduates can only dream of holding one day, and it doesn't get any better than being a CMO of a top tech company such as Apple or Microsoft. This interactive chart from Ecardshack reveals the path to becoming a tech CMO.

samsung%20cmo.jpg

16/08/2016  |  Full story...

The rise of the “Chief Marketing Technologist”: How digital is changing marketing teams

The role of the Chief Marketing Technologist (CMT) role is becoming ever more important, with 64% of UK marketers believing that understanding marketing technologies has become critically important to their career success, according to new research.

04/08/2016  |  Full story...

Future tech: 5 ways immersive experiences are changing the marketing rules

The rise of new technologies such as virtual reality, Artificial intelligences and wearables are rewriting the rules of marketing, according to a new report.

11/07/2016  |  Full story...

Lastminute.com spin off connects brands to travel and lifestyle audiences

Travel pioneer lastminute.com mis expanding with a new media company called ‘The Travel People’ designed to help brands reach the group’s 10 million annual customers.

08/07/2016  |  Full story...

Marketing departments ‘biggest time wasters’ for meetings

Marketing departments are the biggest time wasters in meetings., costing £1,400 per employee per year, according to a cross-industry study.

04/07/2016  |  Full story...

EU poll: Two-thirds of Digital Intelligence readers back remain for better digital future

Over two-thirds (68%) of Digital Intelligence readers believe remaining in the EU will be better for the UK and its digital industry, according to our reader survey published today.

euuk.jpg

22/06/2016  |  Full story...

Further results

Other tags

Digital Intelligence tag list:

Copyright ©2000-2017 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy