Digital Intelligence

Entries from Digital Intelligence tagged with "marketing"

25 result(s) displayed (1 - 25 of 491)

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Brits increasingly prefer bots to humans for customer service

Consumers increasingly prefer to interact with bots rather than humans with nearly 70% of Brits saying they will progressively replace visits to a store or bank with their voice assistant within three years’ time, according to new research.


09/09/2019  |  Full story...

Bitcoin bounceback? Wealthy look to increase cryptocurrency exposure

More than two-thirds of high-net-worth individuals will be invested in cryptocurrencies in the next three years, reveals a new global poll.

Bitcoin bounceback? Wealthy look to increase cryptocurrency exposure

10/05/2019  |  Full story...

CMOs: Poor data management costing millions

Inefficient management of customer data is costing organisations millions of pounds each year according to UK CMOs.


31/10/2018  |  Full story...

Brexit “material threat to London’s role as digital creative hub”: Tom Brake MP in interview warns of instant brain drain

As an MP, Tom Brake (LibDems) has been on the frontline of fighting Brexit because of the damage it would inflict on UK jobs, communities and prosperity. The big debates on lost manufacturing and finance sector jobs have hidden the equally damaging impact on UK media, tech and creative services firms. In this exclusive interview for Netimperative, he talks candidly – and the news isn’t good.


05/10/2018  |  Full story...

Marketing in 2018: A year of reckoning?

Next year will be “a year of reckoning” for many companies, according to a new report which argues that while the overall marketplace may be healthy, the future of individual businesses is as uncertain as it has ever been.


17/11/2017  |  Full story...

Insurance firm pranks festival visitors with “Heavy Metal Hearing Test”

German insurance firm Barmer has taken a novel approach to target young customers with very special hearing test and a viral video.


26/09/2017  |  Full story...

Facial recognition marketing firm OfferMoments gets £1.5m funding boost

Facial recognition ad platform OfferMoments has received a £1.5 million boost to help fund its new innovative Out-Of-Home-advertising service.


19/09/2017  |  Full story...

Two-thirds of firms confess to 'copycat' marketing

Two in three businesses use 'copycat' techniques, in which they copy the marketing messages or techniques of their competitors in the hopes of achieving similar results, according to new research.


18/09/2017  |  Full story...

Half of marketers don’t go one week without having to contact IT

Almost half of marketers (49%) contact their organisation’s IT department at least once a week to carry out their marketing role effectively, according to new research.


23/06/2017  |  Full story...

Office jargon – The 50 phrases we love to hate

Middle managers be warned, a new study has announced the 50 most annoying phrases heard in UK offices.


05/06/2017  |  Full story...

The press release in modern marketing– dead or just resting?

With many journalists complaining about the volume of press releases they receive, a growing number of PR professionals have started to question the value of the press release as a promotional tool. New research from Wildfire PR looks at how useful they are in today’s social media-saturated world.

25/04/2017  |  Full story...

Demand for digital marketers "starts to outstrip supply"

Demand for digital marketers and content curators is now exceedsing supply, according to new research.


10/04/2017  |  Full story...

Event report: “As consumers become more attached to the digital world, the marketing industry must follow”

Ahead of the first Creative Data Academy in Scotland, the MD of IDM-DMA Employability says marketing needs to keep up with consumers when it comes to digital adoption.


10/04/2017  |  Full story...

Adobe unites marketing tools under single “Experience Cloud” platform

Adobe is combining its sales, marketing, CRM and product development tools for marketers under one cloud-based system called Adobe Experience Cloud.

23/03/2017  |  Full story...

Digital skills: “If we want the best talent, we need to do a better job of selling ourselves”

Fresh creative talent and access to new data skills are something the marketing industry have been calling for in recent years, but the co-chair of the Graeme Robertson Trust (GRT) has called for the marketers to do a better job of selling themselves if they want to attract the cream of the creative crop.


16/03/2017  |  Full story...

Snapchat downgrades 2017 ad revenue forecast by $30m

Snap Inc. has cut its ad revenue forecast for 2017 for Snapchat by $30 million due to higher than expected revenue sharing with its partners, according to a report.


16/03/2017  |  Full story...

Adobe spoofs “Hovering Art Director” in new marketing ad

Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing campaign.

15/03/2017  |  Full story...

Brexit and Trump forces marketers to ask if they really know their audience

Almost two-thirds (66%) of digital marketers are now questioning if they really know their audience at all, following the surprising rise in populist sentiment in 2016 - post Brexit and Trump. In a bid to better understand audiences, a whopping 94% of marketers will now place emphasis on finding out what their customers are actually looking for.


16/02/2017  |  Full story...

BIMA shakes up strategy with new appointments

BIMA, the membership organisation for the digital industry, today announced the appointments of Natalie Gross, former Amaze CEO and Tarek Nseir, CEO and founder of TH_NK as joint chairs for the next three years.


05/12/2016  |  Full story...

Rogue One: 4 major brands to push latest Star Wars film

Lucasfilm announced today that they are teaming up with four well-known brands—O2, World Duty Free, Gillette and Kaspersky—for the launch of a UK and pan-European promotional campaign in support of “Rogue One: A Star Wars Story,” opening in the UK on December 15.


01/12/2016  |  Full story...

Digital marketers 'becoming more influential in the boardroom'

Digital marketers will play a greater role in business, getting a more prominent say in decisions made at the top level of firms, according to new research.


21/10/2016  |  Full story...

Two thirds of marketers "can’t calculate the value of their customers"

Senior marketers struggle most with Single Customer View, cross-journey optimisation and predictive analytics, meaning they are unable to work out how much is customer is worth to their business, according to new research.


19/09/2016  |  Full story...

New ‘account-based’ marketing platform unites sales and marketing teams

Marketo has launched its Account-Based Marketing (ABM) platform that aims to unite sales and marketing teams to target key accounts in a coordinated way.

19/09/2016  |  Full story...

The end of testing? Unilever shakes-up market research in real-time world

The shift to real time media, such as social media and chat apps, means that brands have to act much faster and test less, according to Unilever.

24/08/2016  |  Full story...

Marketing bosses “lack of insight into margin and profit performance”

The future Chief Marketing Officer (CMO) needs to be much more familiar with financial data to survive, yet lack of visibility into margin is holding them back, according to new research.

18/08/2016  |  Full story...

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