Digital Intelligence

Entries from Digital Intelligence tagged with "mars"

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Video viral of the week: Mars unites petcare brands with dog "freak out" videos

For the first time ever, Mars Petcare is bringing together its portfolio of wet dog food brands (Ceasar, Pedigree, Nutro and IAMS to grow the wet food category with a 'Mix Mania' camapign. See why it's out video viral of the week below....

06/05/2016  |  Full story...

Top food brands make ‘responsible’ digital marketing pledge

Top food and beverages firms, including Mondelez, Unilever and McDonald's, have committed to stop advertising and promotional activities targeted at children below 12 years across platforms as part of a new global pledge to step up responsible marketing.

26/09/2014  |  Full story...

Video viral of the week: Skittles lets viewers ‘smash the rainbow’ with interactive YouTube ad

Continuing its surreal marketing efforts, Skittles' latest YouTube video viral campaign lets viewers select items to smash- with bizarre results. See why it’s our video viral of the week below…

13/06/2013  |  Full story...

'Generation Y' favours internet brands- Amazon more popular than Google (infographic)

Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey.

07/06/2013  |  Full story...

Snickers Twitter stunt sees Katie Price rant about global politics

Katie Price surprised her Twitter followers this weekend when she came up with bizarre rants about the global economy and politics, as part of a new Snickers social media campaign. At the weekend, Price tweeted from her @MissKatiePrice account, which has around 1.5 million followers, about the Eurozone debt problems and China's GDP rating, before revealing that she hadn't been herself because she was too hungry.

24/01/2012  |  Full story...

Skittles adopts Twitter and Wikipedia as homepages

Skittles has converted its site into a social media hub, using sites such Twitter, Facebook and Wikipedia in a bid to engage consumers. The brand, owned by confectioner Mars, recruited agency.com for the site redesign. The site now links to user-submitted information about the sweet brand on various social media sites: photos of sweet wrappers on Flickr, videos from the company's YouTube channel, the Facebook fan page, its Wikipedia entry and real-time conversation on Twitter.
The move is a risky one, and the open nature of social media has already invited offensive comments, while some are using the exposure to advertise their own products. The site features a disclaimer on the landing page, asking visitors to enter their date of birth barring anyone under 18.However, early indications suggest the campaign is a success, with ‘Skittles’ being yesterday’s most-popular term on the micro-blogging site.
From: http://www.netimperative.com, 03/03/09

03/03/2009

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