Digital Intelligence

Entries from Digital Intelligence tagged with "media"

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German ad spend trends: TV falls below 25% as digital soars ahead

TV ad spending in Germany dropped below 25% of total media spending last year for the first time since 2015,while digital increased to 32%, according to new data.

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12/10/2018  |  Full story...

UK has second largest smart home market in Europe

The UK smart home market was worth £900m in 2017, making it the second largest market in Europe, according to new research.

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05/10/2018  |  Full story...

Brexit and the UK consumer: How will it change marketing?

As debate rages over what kind of Brexit the UK faces, consumers are increasingly polarised over the impact on the economy and society -- and how that impacts the marketing industry.

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05/10/2018  |  Full story...

Premium video growth outstrips digital programmatic trend in Europe

There has been continued growth in premium video, thanks to major events such as the FIFA World Cup, and the way broadcasters are increasingly collaborating to create a more data-enabled future for TV advertising, according to new research.

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05/10/2018  |  Full story...

International TV viewers: Marketers missing a trick with global audience

There is an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but fall outside the top income segment that advertisers usually target through ad campaigns, according to new research.

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24/09/2018  |  Full story...

Content marketing review: The 10 big stories you might have missed

From native ads to virtual reality, marketers have more channels to reach people than ever before. This bite-sized review looks back at some of the biggest content marketing stories including YouTube’s new adaptable mobile ads, Facebook’s new video platform and why brands shouldn’t be scared of using Instagram Stories...

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20/09/2018  |  Full story...

Social TV trends: Love Island's official partners aren't the only winners

ITV's Love Island was the reality show success story of the summer. New research uncovers which brands benefited from the TV series, indicating that official sponsorship was not the only route to success.

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07/08/2018  |  Full story...

Global online video viewing to exceed an hour a day in 2018

Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to new research.

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16/07/2018  |  Full story...

Top 11 brands that should be jumping on the Love Island bandwagon

Love Island has become hugely popular in the UK, and retail brands with strong affinities to the viewers of the ITV2 reality show have a great opportunity to target the captive audience across social and digital advertising, according to new research.

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29/06/2018  |  Full story...

Cannes Media Planning Winner: Tesco wins for ‘Food Love Stories’

The Cannes Lions award for media planning went to supermarket Tesco this year, for a wide-ranging ‘Food Love Stories’ campaign.

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25/06/2018  |  Full story...

Creative Data Lions Winner: The Times brings unheard JFK speech to life with AI

The Times Newspaper in the UK won this year’s creative data award at Cannes Lions by using historical data to bring to life the speech President Kennedy was never able deliver in Dallas 1963.

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25/06/2018  |  Full story...

Social media now captures more time than live TV

Globally, internet users are spending around 20 minutes more per day on social media compared to linear TV, according to new research.

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14/06/2018  |  Full story...

Tencent Music strengthens ties with Chinese TV giant

Tencent Music Entertainment Group (TME) and Zhejiang Radio & TV Group (ZRTG) have agreed to strengthen their three-year strategic partnership, deepening their commitment to upgrading the content and distribution channels of both platforms, breaking the collaborative model between TV network and internet enterprise.

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14/06/2018  |  Full story...

The true impact Disney and 21st Century Fox merger [INFOGRAPHIC]

Disney’s acquisition of 21st Century Fox means that the House of Mouse now controls a huge amount of our most beloved films and television series. This infographic from ABC Finance looks at the implications for the massive media merger, including streaming.

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13/03/2018  |  Full story...

Sports fans would switch to online if TV packages lose broadcasting rights- survey

The majority of consumers subscribed to a TV package that includes sport would likely cancel or switch their contract if their provider lost broadcasting rights, according to new research.

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11/08/2017  |  Full story...

Kantar Media adds Facebook measurement to Social TV Ratings tool

Kantar Media has announced the integration of Facebook data into its Kantar Twitter TV Ratings tool.

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08/08/2017  |  Full story...

Deutsche Telekom expands into German TV with set top box

Deutsche Telekom Group, the second largest multinational operator in Europe, is working with Zenterio, a leading TV technology and services provider, on an ambitious project to modernise the TV subscriber experience in Germany with one of the market’s largest deployments of IPTV set top boxes.

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11/07/2017  |  Full story...

The fake news effect: Third of people trust the media less than six months ago

Reports of ‘fake news’ have impacted consumer confidence, with the public growing increasingly sceptical of whether news is factually correct, according to new research.

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11/07/2017  |  Full story...

Amazon Prime subscribers "to overtake US cable TV by next year"

Amazon Prime is on track to overtake the entire US cable TV industry combined in terms of subscribers, with the tipping point predicted to occur during 2018, according to new research.

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10/07/2017  |  Full story...

Europe digital trends: Online ad spend extends lead over TV

Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn across Europe, according to new research.

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30/06/2017  |  Full story...

Global trends: Traditional media still dominant as mobile growth slows

Traditional media still dominates worldwide consumption, but mobile is set to account for 26% by 2019 despite slowing growth, according to new research.

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30/05/2017  |  Full story...

McDonald's pulls controversial video ad about child bereavement

McDonald's has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement.


17/05/2017  |  Full story...

Google makes bid for TV planning industry: DoubleClick now includes commercials

Google is making traditional TV ad inventory available to buy in DoubleClick Bid Manager.

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25/04/2017  |  Full story...

Huffington Post rebrands to “HuffPost”

Internet news pioneer The Huffington Post is officially rebranding to “HuffPost” with a new logo and complete redesign of its digital presence.

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25/04/2017  |  Full story...

Sky and Virgin Media set for targeted TV ad pact

Sky and Virgin Media in talks over a deal to join forces in the advertising market via the Adsmart network, in a bid to tempt spending away from Google and Facebook.

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19/04/2017  |  Full story...

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