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Entries from Digital Intelligence tagged with "media broadcasting tv and radio"

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TV App Agency debuts cross-platform app tools for smart TVs

The TV App Agency has launched a new platform that lets brands and agencies create apps for the growing number of smart TVs. The ‘develop once / deploy to many’ cross platform TV app Engine enables brands, agencies and developers to create native TV apps for deployment across multiple connected TV’s.

20/03/2012  |  Full story...

UK video advertising trends: Media buyers reveal top metrics for consumer engagement

Advertisers are looking to increase spend on premium video sites this year, with ‘view-through rates’ becoming the key measurement for engagement, according to new research. The study, from marketing technology firm Collective, indicates that UK media buyers would pay a premium to place VoD campaigns against good quality content and strong brands rather than hitting ‘long tail’ (niche interest) websites.

19/03/2012  |  Full story...

US: Paid search ad spend dips as big brands cut back

Both paid search and display advertising fell around 6% in the last quarter of 2011 in the US, as big advertisers tightened their belts. For the year, paid search dipped nearly 3% but display ads rose 5.5%, according to a new study. The findings, from research from Kantar Media, indicate that major US advertisers including Procter & Gamble, AT&T and General Motors significantly reduced their advertising spend last year.

14/03/2012  |  Full story...

Video: Google remakes classic ads for the digital age

Google has unveiled a series of 'remixes' of classic TV ads from the 1960s and 1970s, including a new take on Coke’s I'd like to teach the world to sing remade with a social media twist. The project was unveiled at the South by Southwest Interactive Conference and Festival in Austin, Texas (aka SXSW).

13/03/2012  |  Full story...

Big Brother Facebook fiasco: C5 to refund credits after social media vote failure

Channel 5 has agreed to refund Big Brother viewers that lost out on the broadcaster’s Facebook voting scheme last year. The move comes after UK media watchdog Ofcom upheld complaints that viewers that had purchased Facebook credits to vote on the show’s contestants were unable to use them at certain times.

07/03/2012  |  Full story...

File-sharers to get warning letters soon? BT and TalkTalk lose challenge against Digital Economy Act

BT and Talk Talk have lost an appeal over controversial measures to tackle copyright infringement online. The move gives a green light to the UK Governement to push through a set of new digital piracy laws. The internet service providers (ISPs) had argued the UK's Digital Economy Act was incompatible with EU law.

07/03/2012  |  Full story...

New media buying platform aims to simplify ad purchase process

Online video advertising company Adap.tv has launched its Adap.tv Upfront Marketplace, a media buying platform designed to simplify the process of buying future inventory across multiple screens. The platform lets media buyers specify their audience target demographics and pair up with sellers offering matching content.

07/03/2012  |  Full story...

Video report: Android apps caught sharing private data with advertisers

Many Android apps are sharing personal data with advertisers without clear consent, according to an investigation conducted by Channel 4. Data that was available to advertisers included contacts, location data and even calendar entries.

06/03/2012  |  Full story...

Google tests super fast broadband and web TV service in Kansas

Google has filed an application to bring its video service to residents of Kansas City, offering live TV and on-demand and online access to TV channels via a super fast broadband connection. Google Fiber, a subsidiary of Google, has filed applications in Missouri and Kansas to operate a video/TV service.

24/02/2012  |  Full story...

Pirate Bay UK ban soon? Court rules file sharing site infringes UK record copyrights

The Pirate Bay and its users are copyright infringers, the High Court has established in a judgment that is likely to lead to the popular file-sharing site being blocked in the UK. Sony's British unit and eight other record labels won a UK trial on their claims that users and operators the Sweden-based website used for online file sharing, violate their copyrights.

22/02/2012  |  Full story...

Sky Go launches on Android devices

Broadcaster Sky has launched its Sky Go app on Android, giving smartphone users access to its web TV service. The Sky Go Android app is currently available for what Sky describes as “the most popular handsets,” such as the HTC Sensation and Samsung Galaxy S2. The app is free and gives Sky customers live access to the Sky Sports channels, the Sky Movies channels, ESPN and Sky News - depending on what they subscribe to - via their mobile at no extra cost.

21/02/2012  |  Full story...

Rise of the ‘cord cutters’: US consumers switching from cable TV to online streaming

The number of homes in the US subscribing to paid cable TV is falling, as consumers switch to free TV and online streaming for their media needs, according to new research. Americans spend more than 33 hours per week watching video across the screens, according to the latest Nielsen Cross-Platform Report. But how they’re consuming content—traditional TV and otherwise—is changing.

14/02/2012  |  Full story...

Google revamps YouTube app for Google TV

Google has updated its YouTube app for Google TV, designed to make it easier for viewers to find videos and channels to watch on their big-screen TVs. The ‘Discover’ feature forms part of Google’s attempt to make YouTube appeal more to people ‘leaning back’ on their sofas, as opposed to ‘leaning forward’ over a desktop or laptop computer.

14/02/2012  |  Full story...

ITV’s Emmerdale gets social: Characters come to life with own blogs

ITV has hired agency Somethin’ Else to take its popular soap opera Emmerdale into the "social and digital arena". The project aims to extend Emmerdale storylines "beyond the television screen and into the digital universe." Major storylines from the soap will now also develop off-air as characters come to life outside the soap's weekly episodes.

10/02/2012  |  Full story...

Super Bowl’s Greatest Hits: Top 10 most liked ads on Facebook

Budweiser, Snickers and Volkswagen are brands featured amongst the top 10 most ‘liked’ Super Bowl ads on Facebook from the past 10 years, according to new research. Super Bowl ads are known for generating buzz—and viewers—but not all creatives are created equal. Nielsen reveals America’s most liked commercials over the past five years, and the NFL itself tops the list.

07/02/2012  |  Full story...

Super Bowl: Ad spend and consumer recall on the rise

Ads that aired during 2011’s Super Bowl XLV were, on average, 58 percent more memorable than commercials airing during regular programming in the first quarter of 2011, according to new research looking into ad spend on the biggest sporitng event in the US calendar.

07/02/2012  |  Full story...

Huffington Post plans web TV channel with “never-ending talkshow”

Online news provider The Huffington Post is planning launch a live streaming video channel, offring an online rival to traditional 24 hour TV news networks. The new service is set to launch this summer, offering 12 hours of original programming 5 days a week. Roy Sekoff, co-founder of the Huffington Post, described the ambitious video network as CNN meets YouTube and said it would be staffed by about 100 employees.

06/02/2012  |  Full story...

Digital accounts for nearly a third of UK radio audience

The number of online radio listeners in the UK rose 16.4% during 2011, accounting for 29.1% of the total audience, according to the latest RAJAR figures. Although both internet radio, now 3.4% of the market, and digital TV, 4.5% of the market, have recorded healthy gains the main factor fuelling this growth has been the growing popularity of DAB radios which now command 71% of all listening. FM/AM listening continued its decline, hanging onto an overall listening share of 64.1%, down 2.9% year-on-year.

03/02/2012  |  Full story...

Sky to launch online TV for non-subscribers

Broadcaster BSkyB is to launch an online television service to non-Sky customers to combat a sharp slowdown in growth of its customer base. The channel will launch the online TV service in the first half of 2012, giving users access to Sky movies and eventually Sky Sports, on flexible tariffs, without signing a contract. The new Sky internet TV service will stream content to computers, tablets, mobile phones, games consoles and smart TVs.

31/01/2012  |  Full story...

C4 to report first loss in ten years: Invests in creative talent

Channel 4 is set to report a loss during 2012 as the broadcaster looks to invest in creative talent at the expense of profits. CEO David Abraham said the broadcaster is "planning for a reported deficit in the 12 months of 2012”, its first full-year loss for more than a decade, as it steps up investment to “grow the UK creative economy”.

30/01/2012  |  Full story...

Netflix UK launch ‘beats expectations’

Netflix has seen profits drop, but its UK launch has exceeded expectations, according to its latest financial figures.The US-based DVD rental and video streaming service posted fourth-quarter net profit down from $47.1m a year ago to $40.7m.

30/01/2012  |  Full story...

Deloite’s top digital trends for 2012: Smaller devices, web TV, cloud computing and ‘big data projects’

Demand for consumer technology will soar in 2012, with streaming video and cloud storage being two major tends this year, according to Deloitte. Deloitte’s State of the Media Democracy (sixth edition) survey assesses media consumption preferences of nearly 2,000 consumers, ages 14 to 75 years old in the US, revealing significant trends including increased access to content driving consumption, smartphones continuing to challenge other devices and the role of DVRs in preserving consumers’ cable and satellite television subscriptions.

25/01/2012  |  Full story...

Cyberlockers under threat: Filesonic axes file-sharing tools after Megaupload arrests

Cyberlocker service Filesonic has disabled all file-sharing functions on its site, and shut down its affiliate rewards program, following the Megaupload shutdown and arrests last week. According to an announcement by the site, all file-sharing functionality has now been disabled, leaving current users only with access to files that they have personally uploaded.

24/01/2012  |  Full story...

Internet protest wins: US puts SOPA and PIPA piracy bills on hold

The much-criticised Stop Online Piracy Act and Protect IP Act have both been officially postponed, following high-profile protests from a number of websites including Wikipedia and Google. The head of the US House Judiciary Committee, Rep. Lamar Smith, says that they have taken the critic's concerns on SOPA "seriously" and will put the legislative bill on hold "until there is wider agreement on a solution."

23/01/2012  |  Full story...

Google hits back at Murdoch’s ‘piracy leader’ jibe

Google and News Corp chairman Rupert Murdoch have become embroiled in a war of words after the media tycoon accused the internet giant of being a ‘piracy leader’. The News Corporation chairman tweeted that Google "streams movies free" and "sells [adverts] around them". In response, Google said that it fought pirates and counterfeiters "every day".

18/01/2012  |  Full story...

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