Digital Intelligence

Entries from Digital Intelligence tagged with "media ingenuity"

4 result(s) displayed (1 - 4 of 4)

Royal baby and online marketing: How 10 brands newsjacked the birth of Prince George

This month the world's media focused on one couple and one baby - attracting hundreds of millions of consumers, to thousands of high traffic pieces of content. Smart brands leapt at the opportunity creating branded content and tactical media buys. Danny Meadows-Klue, president of the Digital Training Academy, highlights some of the strongest approaches from marketers capitalising on Prince George's arrival: from Magnum to Oreo, Pampers to Coke. It's a great illustration of what's possible when you apply the Digital Acceleration Programme training - strong digital ecosystems let brands unlock leaps in reach and effectiveness, making any big cultural event an easy way to share your brand's point of view.

26/07/2013  |  Full story...

Video viral of the week: Old Spice lets users flex their ‘Muscle Music’

Old Spice has returned with another interactive viral video, letting viewers make music with their keyboards (via a muscle-bound American football star, naturally). See why its our video viral of the week below…

Old Spice Muscle Music from Terry Crews on Vimeo.

30/08/2012  |  Full story...

Financial display advertisers: UK top 10

Millions of online display advertising impressions (Sept, 2010)

Financial display advertisers: UK top 10. Millions of online display advertising impressions (Sept, 2010)

25/11/2010

Online display advertisers: UK

Top ten advertisers based on billions of online display advertising impressions (221 billion impressions (221 billion impressions, Q3, 2010).
Online display advertisers: UK. Top ten advertisers based on billions of online display advertising impressions (221 billion impressions (221 billion impressions, Q3, 2010).

11/11/2010

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