Digital Intelligence

Entries from Digital Intelligence tagged with "media sales"

11 result(s) displayed (1 - 11 of 11)

Google plans to make TV ads ‘as relevant as web ads’

In a move that could change commercial breaks forever, Google is testing a TV ad tracking program, using its high speed internet and TV service ‘Google Fiber’.

23/03/2015  |  Full story...

White paper: Programmatic TV for the sell side demystified

As TV ad sales follow wed ads into automation, what do broadcasters and cable operators need to know about programmatic technology? This new white paper from SpotXchange tackles this burgeoning trend for the sell side.

13/02/2015  |  Full story...

Game of Thrones (the sales and marketing version)

Much like the TV phenomenon ‘Game of Thrones’, the sales and marketing factions of large organisations are often locked in bitter internal feuds. This infographic from Pardot charts the ongoing battle and looks for ways to broker peace between these rival houses.

22/04/2013  |  Full story...

Marketers to increase social media ad spend in 2013

US consumers spend 20 percent of their online time and 30 percent of their smartphone time on social media—accounting for a whopping 121 billion minutes each month. And marketers are starting to adjust their ad campaigns and budgets to keep pace, according to a recent survey commissioned by Vizu, a Nielsen company.

26/02/2013  |  Full story...

The Football League signs Mediasyndicator for display ads

The Football League (FL) has appointed Sportsyndicator, the sports division of Mediasyndicator, to manage advertising sales for the digital properties of the 86 professional football clubs in the FL interactive network until June 2013.

15/02/2013  |  Full story...

Short video clips 'better for ad placement' - study

Ads placed in short video clips, such as popular cat videos, are more effective than when paired with long-form content, according to a new study. The research, from AOL, indicates that viewers see conventional ad spots in longer videos as an interruption. However, short-form video produced a 25 percent higher brand recall and a 42 percent higher purchase intent for the featured product or service, the study found.

20/12/2012  |  Full story...

The cost of a Facebook Sponsored Story: 125m social media impressions ‘worth 2 American Idol TV commercials’

As Facebook ads grow in popularity amongst big brands, are advertisers getting better exposure for their money than they would on other mediums? This infographic from the Wall Street Journal takes a look at what money invested in a Facebook Sponsored Story could buy you instead…

08/05/2012  |  Full story...

IPA survey: Spotify voted best UK media owner by online advertisers

New entrant Spotify has been voted the best UK media owner by advertisers, taking over from Specific Media for the first time since 2008, according to the latest IPA Online Media Owner Survey. The music streaming service came top of the list, with 83.5% of respondents agreeing/agreeing strongly that "My overall experience of dealing with this supplier is a good one." This is the first time in over three years that a new leader has emerged as has been top since autumn 2008. This is also the first time a new entrant to the survey has leapt straight to the top.

29/03/2012  |  Full story...

Bruce Daisley

Industry Leader, YouTube

January 2009

Bruce Daisley really wanted to write sitcoms. Too many hours spent beaming in front of programmes like 'Cheers', 'One Foot in the Grave', and 'Blackadder' gave him a ludicrously happy upbringing. The low standard of most other sitcoms gave him the misguided belief that he could do better.

Parallel with this dream he started his working career in 1993 at Media Sales & Marketing - part of Capital Radio. Shortly later he formed part of the start-up team of Emap On Air, with the ambition to change the way that radio was sold. His subsequent Emap career has been focussed on periods in radio - and five years building internet sales teams.

In 2001, a terse letter from the BBC suggested that 'Nowhere Slowly' his latest attempt at a sitcom 'lacked both comic wit and originality'. With that he laid down his pen and focussed on his media career. It was some consolation that his teams won Media Week Sales Team of the Year in 2005, and Campaign Sales Team of the Year in 2005 and 2006.

He moved across to join Google UK as Agency Leader in September 2008.

These days Bruce still considers himself a sitcom connoisseur; Flight of the Conchords, The Mighty Boosh, Peep Show and Curb Your Enthusiasm remind him how good the standard really can be.

Other achievements:

  • Chairman of Association of Online Publishers Commercial Group
  • Winner / presenter Media Week Sales Team of the Year 2005
  • Winner Campaign Sales Team of Year 2005, 2006
  • UK Representative - Cannes Lions Festival
  • Emap Advertising Digital team soars up the league table: In the IPA top 20 sales points EA have moved from 17th position (of 20), that Bruce inherited to 7th position this time round.

Bruce Daisley’s Specialties:

Building award-winning, market-beating sales teams.

20/01/2009

Christopher Wagner

CEO 24/7 RealMedia

March 2006

Christopher Wagner, CEO of 24/7 Real Media Europe, talks about the keys
industry needs to use to unlock the next wave of client investment. Since
taking the helm of their European operations in 2001, he has been pushing
hard to help clients discover what these new technologies can deliver for
their business, and also to ensure industry can deliver on its promise of
targeting.

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20/03/2006

Craig Newmark

Founder CraigsList.org

December 2005


Craig Newmark set up his list of local web listings in San Francisco in 1995. Run from the his garage on shoestring budgets, CraigsList is the story of a dotcom success that has spawned offshoots in 175 cities across 35 countries, and audience traffic that matches Amazon. It's left regional newspaper executives reeling, and forced many analysts to question the future of local press.

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20/12/2005

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