Digital Intelligence

Entries from Digital Intelligence tagged with "mediamind"

16 result(s) displayed (1 - 16 of 16)

Automotive ad trends: Rich media outperforms banner ads in car sector (infographic)

With the automotive sector increasingly shifting their ad budgets to digital, new data shows a lift in click through rates, expansion rates and video completion rates.

06/09/2013  |  Full story...

Third of digital ads ‘may never be seen’ (Infographic)

Over a third of rich media ads served on a web page are not being seen by the consumer, due to poor visibility on the page, according to new research.

22/03/2013  |  Full story...

Web users ‘27 times more likely to click video ads’

The click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads, according to new research. The study,from MediaMind, analysed over 3 billion ad impressions globally over the first six months of 2012, revealing an increase in consumer attention to online video in ads.

17/09/2012  |  Full story...

Mobile ad trends- Brits more comfortable with instream video and mobile advertising

Mobile advertising is performing better in the UK than in the US, while rich media formats are driving more clicks, according to new research. The Advertising Global Benchmarks performance report, from MediaMind, collates data from thousands of advertisers and campaigns, and billions of impressions.

14/09/2012  |  Full story...

Video advertising: 70% of in-stream impressions play all the way through

An average of 70% of in-stream impressions play all the way through, with users being 200 times more likely to click on in-stream ads compared to standard banners, according to new research. The study, from ad technology provider MediaMind, highlights the power of in-stream video advertising. The research indicates that 75% of in-stream impressions play three quarters of the spot duration - providing advertisers with plenty of exposure time in front of consumers.

12/04/2012  |  Full story...

Rich Media ads ‘boost website visits three-fold’

Rich media boosts site visits three times more than standard banners, with additional video creative boosting visits even more, according to new research. The study, from MediaMind, indicates that advertisers who want to increase website traffic and sales should look to dynamic and flexible, eye-catching display ads.

03/04/2012  |  Full story...

Online advertising: MediaMind partners Encore to tackle ‘last click’ problem

Ad server MediaMind is adding an attribution solutions platform from Encore Media Metrics into its platform, in a bid to reward all aspects of a customer conversion (rather than the last click before a purchase), a key issue in online advertising.

12/03/2012  |  Full story...

Top 5 performing ad formats

After reviewing 300,000 creatives served globally, ad serving firm MediaMInd has discovered that certain formats are performing far better in engaging more users and for longer. MediaMind reveals the top 5 performing online ad formats in a new study released today entitled “5 ad formats that make a difference for your brand.”

27/02/2012  |  Full story...

MediaMind woos publishers with new rich media ad platform

Online ad technology provider MediaMind has partnered with Unicast and Eyewonder to launch a new service aimed at publishers looking to boost their online ad revenues. The new ‘MediaMind Global Publisher Unit’ gives publishers access to additional resources and services worldwide to bolster their rich media offering. The Global Publisher Unit provides access to new technologies such as dynamic creative optimization, mobile and in-stream video.

16/02/2012  |  Full story...

Top quarter of ads ‘2.5 times more likely to engage users than average’

Consumers are 2.5 times more likely to engage with ads that performed in the top 25%, with a dwell rate of 16%, as compared to ads in the benchmark average, according to new research. The study, from MediaMind, aklso found that the bottom 25% of ads achieves a Dwell Rate of only 1%. The report is drawn from aggregated data covering one hundred billion impressions, based on a user group of over 8500 brand advertisers, 3500 agencies (including those under WPP, Omnicom, Publicis, Interpublic, Havas and Aegis).

13/12/2011  |  Full story...

Top sectors for online ad engagement: Sports and Telecoms leading the way

Telecommunication brands are one of the most successful industries at engaging consumers through online spend, according to new research. The study, from ad server MediaMind, has found that when looking at ads, users are most likely to convert within the first three exposures to campaign. Telecoms is the second highest vertical for user engagement - beating out retail, travel, entertainment, apparel and news.


19/09/2011  |  Full story...

iPhone ads ‘get double the click rate of Android’

Mobile ads deliver a significantly higher Click Through Rate, as compared to browser banners (approx ten times better CTR), with iPhone and iPads the top devices for ad engagement, according to new research. The study, from MediaMind Technologies, titled ‘Tiny Screen, Huge Results’, shows that the iPhone leads the mobile advertising revolution delivering higher Click Through Rates than devices with other operating systems.


06/07/2011  |  Full story...

Financial services ads: It’s all about first impressions

When it comes to online ads for financial services, the first exposure is when users are most likely to convert, according to new research. The study, from MediaMind, shows that users are most likely to convert after the first exposure to an ad when compared to subsequent impressions. MediaMind examined the performance of more than 28 billion impressions from Financial Services served between Q4 2009 and Q3 2010.


10/03/2011  |  Full story...

Clickthrough rates for standard banners 'stops declining'

In the past few years, CTR for Standard Banners has been steadily declining. The good news is that in 2010 it seems to have stabilized, according to new data. In its recently released Global Benchmark Report, MediaMind Research analysed billions of impressions to help advertisers make the most of their Standard Banner campaigns.

The report contains detailed performance benchmarks for all popular formats for six regions and 50 countries. The Report, titled “Standard Banners –Non-Standard Results” shows that global Clickthrough Rate (CTR) stopped declining in 2009 and 2010 and remained fixed at around 0.09%.


17/11/2010  |  Full story...

MediaMind expects to raise $73m after going public

MediaMind Technologies, the digital advertising company, formerly known as Eyeblaster, has filed an initial prospectus with the Securities and Exchange Commission to take the company public.

The Company's shares will begin trading on August 11, 2010 on the NASDAQ Global Select Market under the trading symbol "MDMD." According to the company's August 4 regulatory filing, MediaMind intends to offer 5 million shares at $15 and will list on the Nasdaq under the symbol MDMD. The company anticipates raising approximately $73 million in the offering.


12/08/2010  |  Full story...

Eyeblaster rebrands as MediaMind

Digital ad technology provider Eyeblaster is rebranding its entire company under the name of its flagship product, MediaMind. Effective immediately, the company will operate under its new brand at all offices worldwide.

The name change follows the introduction of the MediaMind platform and its adoption as a primary marketing vehicle by hundreds of advertisers and agencies worldwide. With this new name, the company has evolved to embrace the full cycle of intelligent advertising, providing a cross-channel solution for optimizing media opportunities and creative messages.


16/06/2010  |  Full story...

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