Digital Intelligence

Entries from Digital Intelligence tagged with "middle east and africa"

25 result(s) displayed (1 - 25 of 108)

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Global ad spend slows again as search gives way to display

Global ad expenditure will grow at a slower rate than of 4% in 2017, driven by digital formats such as video, paid content, native and in-feed social media ads, according to research from Zenith.

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11/09/2017  |  Full story...

Rise of live streaming: Middle East and Africa leads the way in global stats

Live Streaming services such as Periscope and Facebook Live have become hugely popular worldwide, with the Middle East and African region the biggest adopters of the new technology, according to new data.

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31/08/2017  |  Full story...

Middle East and Africa: 27% of digital consumers are 'mobile-only'

The digital lives of internet users in the Middle East & Africa Region revolve around smartphones., with 3 in 10 digital consumers truly mobile-only, according to new research.

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09/08/2017  |  Full story...

Global smartphone demand hits new high as sales price rises

Global smartphone demand totalled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research.

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04/08/2017  |  Full story...

Global smartphone demand hits new high as sales price rises

Global smartphone demand totalled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research.

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04/08/2017  |  Full story...

Global ecommerce trends: Asia Pacific soars ahead as Middle East lags behind

An impressive 82% of web users in Asia Pacific shopped online in the last month, while just 52% did so in the Middle East, according to new research from Global Web Index.

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19/04/2017  |  Full story...

Global online advertising “to overtake traditional TV ad spend this year”

Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report.

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29/03/2017  |  Full story...

Global digital skills trends: EMEA finishes bottom for technology usage in recruitment

A new global study commissioned by the Futurestep division of Korn Ferry reveals the missed opportunity for companies that fail to strategically link talent acquisition with business strategy.

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13/03/2017  |  Full story...

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.

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09/09/2016  |  Full story...

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...

APAC to overtake North America as world’s biggest digital ad market

2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics.

14/07/2016  |  Full story...

MENA consumers most likely to be mobile-first

The population of Middle East and North Africa (MENA) countries are most likely to use a smartphone to access the internet, according to new data.

25/04/2016  |  Full story...

Video viral of the week: Guinness ‘Alive Inside’ targets Africa’s next generation

Guinness is renowned for making high-impact ads, and this vibrant new video for its ‘Africa Special’ stout is no exception. See why it’s our video viral of the week below…


04/04/2016  |  Full story...

Facebook targets emerging markets with Slideshow ad option

Facebook has launched a new ad option called Slideshow for marketers trying to reach consumers in emerging marketers who have slower Internet connections.

03/11/2015  |  Full story...

Facebook satellite to beam internet to Africa from 2016

Facebook is to launch a satellite in the second half of 2016 that will provide internet access to remote areas of Africa, under the controversial Internet.org scheme.

07/10/2015  |  Full story...

Global ad spend trends for 2016: Programmatic starts to dominate ad buying

By the end of 2015 in the US, Programmatic transactions will account for 52% of non-search digital advertising spend, with growth set for 20% a year, according to new research.

23/09/2015  |  Full story...

Coke removes labels from cans in Ramadan campaign

Coca-Cola cans in the Middle East have been stripped of their labels during Ramadan, as part of a campaign to 'combat prejudice'.

08/07/2015  |  Full story...

Unilever Ghana deploys sales app to boost staff efficiency

Unilever Ghana has deployed a mobile app to help the company manage its inventories through precision sales and distribution of products.

26/05/2015  |  Full story...

Mobile money case study: How M-Pesa is driving Africa’s cashless future

While many customers in the US are only just getting used to Apple Pay, mobile money services such as Vodafone’s M-Pesa have been flourishing in Africa for years. M-Pesa (‘M’ for mobile and ‘Pesa’ is Swahili for money) is a mobile phone based money transfer and micro-financing service which launched in African markets in 2007. By 2010, M-Pesa was the most successful mobile phone based financial service in the developing world and it is the African continent which has become the world leader in the adoption of this platform.


30/01/2015  |  Full story...

Facebook targets emerging markets with ‘Lite’ app

Over the weekend, Facebook quietly launched a new ‘Facebook Lite’ app for Android, which is aimed at the low-end devices sold in emerging markets.


27/01/2015  |  Full story...

Global adspend to rise 4.9% in 2015: Mobile, social and programmatic key drivers

The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report.

08/12/2014  |  Full story...

Black Friday in Nigeria: Konga sees record sales

Despite starting as a US tradition, Black Friday has taken off in Africa too, with online shopping mall Konga seeing a huge increase in sales over the sales period.

02/12/2014  |  Full story...

EMEA paid search ad revenue jumps 18% as CTR soars

Quarterly sales revenue from paid search advertising is up 18% year-on-year (YoY) in Europe, Middle East & Africa (EMEA) according to new research.

03/11/2014  |  Full story...

Nigerian online shopping giant Konga embarks on search drive

Independent digital media agency 7thingsmedia, have been selected by Nigeria’s largest shopping website, Konga, to grow their business through innovative display, paid and organic search campaigns.

20/10/2014  |  Full story...

Low cost smartphones to drive growth in emerging markets

The number of smartphone shipments will approach 1.2bn this year, an increase of 19% from 985m in 2013, according to new research.

18/09/2014  |  Full story...

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