Digital Intelligence

Entries from Digital Intelligence tagged with "middle east and africa"

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Global Facebook audience growth over past 5 years- Latin America leads the way

Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions, according to research from comScore. Globally, Facebook reached 12 percent of the internet audience in December 2007 and as of December 2011 the social network reached over half of the internet audience, 55 percent (43 percentage point rise).

19/06/2012  |  Full story...

Mobile adspend reaches $5.3bn in 2011- Asia Pacific leads the way

About $5.3 billion was spent on mobile advertising in 2011, according to the first industry-sponsored measure of the lucrative market. The survey by the Interactive Advertising Bureau with its IAB Europe affiliate and the research firm IHS found the Asia-Pacific region accounted for 35.9% of global revenues.

08/06/2012  |  Full story...

Online video use in Asia - new report shows overtaking Western markets

Asia (excluding Japan) and BRIC nations (Brazil, Russia, India and China) have overtaken Europe and western markets on television viewing and video consumption via Internet or mobiles, according to a new report looking at online video use in Asia. The findings, from Nielsen’s global media consumption index also shows that globally, 14% of advertising expenditure goes towards digital.

25/04/2012  |  Full story...

Twitter debuts Arabic, Farsi, Hebrew and Urdu versions

Twitter has launched versions of its site in 'right-to-left' languages for the first time, with Arabic, Farsi, Hebrew and Urdu. According to Twitter’s engineers, mixing both right-to-left and left-to-right language presented a huge challenge. The move should help more people make use of the service, both to hold politicians to account and to tweet about their everyday life.

09/03/2012  |  Full story...

Developing markets 'to deliver half global adspend growth'

Over the next three years nearly half (48%) of all the world’s growth in ad expenditure will come from just ten developing markets, including China, Russia, and Indonesia, according to new research. The study, from ZenithOptimedia, predicts that the four BRIC markets alone (Brazil, Russia, India and China) are forecast to account for 33% of global growth.

20/12/2011  |  Full story...

Top reason to follow a brand on social media: To get discounts

The top reason for following or liking a brand, company or celebrity on social networking sites is to receive discounts and special offers, according to a recent survey of global online consumers conducted by Nielsen. North American consumers showed the strongest interest in using social media for deals (45%), followed by consumers in Asia-Pacific (34%) and Latin America (33%).

10/11/2011  |  Full story...

Social networking usage and engagement: Global

In June 2011, Asia Pacific, home to the largest online audience of the five global regions, contributed 32.% of worldwide visitors to socail networking sites. However, the region accounted for just 16.5% of all social networking minutes, lagging behind Europe (38.1%) and North America (21.4%).

Social networking usage and engagement: Global. In June 2011, Asia Pacific, home to the largest online audience of the five global regions, contributed 32.% of worldwide visitors to socail networking sites. However, the region accounted for just 16.5% of all social networking minutes, lagging behind Europe (38.1%) and North America (21.4%).

18/10/2011  |  Full story...

Digital ‘to account for 17% of global advertising this year’

Group M has forecast digital advertising to account for at least 17% of the total global market in 2011, up 1% from its December forecast. The firm also predicted that online spend is set to top $100bn in 2012 on 15%-16% annual growth. However, Group M has dropped its overall forecast for global advertising spend in 2011 from 5.8% to 4.8%, with digital expected to top $100bn next year.

12/07/2011

12/07/2011  |  Full story...

Third of world will be online by end of year- UN report

The number of web users will surpass two billion this year, approaching a third of the world population, but developing countries need to step up access to the vital tool for economic growth, according to a report from a United Nations agency. The International Telecommunication Union (ITU) said that users have doubled in the past five years.

Of 226 million new Internet users this year, 162 million will be from developing countries where growth rates are now higher, the ITU said in a report. The estimated global population is currently 6.9 billion. However, by the end of 2010, 71 percent of the population in developed countries will be online compared with 21 percent of people in developing countries.

21/10/2010

21/10/2010  |  Full story...

Global digital access by region

Daily online access by region - among those who have access. Global Digital Access. Daily online access by region - among those who have access.

12/10/2010

ZenithOptimedia: global online advertising to grow 10% in 2009 against total adspend falls

The latest global adspend forecast from ZenithOptimedia has revised the firm's 2009 prediction from -6.9% to -8.5%. The firm's downgraded figures follow lower than expected results for Q1. Not all markets are in decline, with 25 of the 79 analysed still showing growth. Overall ZenithOptimedia expects mild recovery in 2010, though neither North America nor Western Europe are expected to return to growth until 2011.
Online advertising remains the only sector expected to grow in 2009. The firm anticipates online advertising will increase 10.1% during 2009 (to $56,797m or £34,443m) reaching 15.1% of global adspend by 2011 (from 10.5% in 2008). Newspapers however will continue to decline, falling to 22.7% below their 2007 peak, by 2011.
ZenithOptimedia also expects 2009 to be the year China overtakes the UK as the world's fourth largest ad market, on the back of 5.4% growth. In contrast the firm estimates total advertising spend in the UK will drop by 10.5% during 2009, with a further fall of 1.4% in 2010 before the market recovers in 2011.
ZenithOptimedia: http://www.zenithoptimedia.com, 06/07/2009

06/07/2009  |  Full story...

Worldwide advertising spend forecasts

Global advertising recession 2009, minor recovery in 2010-11, 2007-11

Digital Strategy data - Digital Strategy - Worldwide advertising spend forecasts. Global advertising recession 2009, minor recovery in 2010-11, 2007-11

06/07/2009

Worldwide advertising spend forecasts

Global advertising recession 2009, minor recovery in 2010-11, 2007-11

Digital Strategy data - Advertising spend forecasts - only internet grows. Global advertising recession 2009, minor recovery in 2010-11, 2007-11

06/07/2009

Geographical Location of Second Life Residents Who Logged-in During January and March 2007

Unique People, Age 15+
Worldwide Audience - Home and Work Locations*

Digital Strategy data - Geographical Location of Second Life Residents Who Logged-in During January and March 2007


* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
** Sum of components may equal more than total due to rounding
*** N/A - Residents in January below minimum reporting standard

Source: comScore World Metrix
comScore: http://www.comscore.com

13/06/2007

Top 10 popular websites in the UK, May 2007

Digital Strategy data - Top 10 popular websites in the UK, May 2007

This list features the most popular websites based on UK Internet usage for May 2007, ranked by market share of visits across all Hitwise industries.

Source: Hitwise Datacentre, May 2007, based on market share of visits
Hitwise: http://www.hitwise.co.uk/datacenter

09/05/2007

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