Digital Intelligence

Entries from Digital Intelligence tagged with "middle east and africa"

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Global app trends: Americas drive monetisation for developers

A global survey of application developers and publishers that provides a pulse on the app economy, results showed that developers are creating more apps than ever.

06/02/2014  |  Full story...

Global mobile ad spend to hit $18bn in 2014- report

Global mobile advertising spending is forecast to reach $18 billion in 2014, up from the estimated $13.1 billion in 2013, according to new research.

23/01/2014  |  Full story...

Global digital trends in 2014: Africa and South Asia biggest areas for growth (infographic)

The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web connectivity and access, while Africa lags behind.

22/01/2014  |  Full story...

Mobile 3.0: A look at the new era of smartphones (infographic)

Following the launch of its Global Mobile Consumer Survey in December, the Mobile Entertainment Forum (MEF) have created this infographic looking specifically at the emergence of a new era of mobile - Mobile 3.0.

08/01/2014  |  Full story...

South Africans embrace online shopping and Cyber Monday

This year saw a rise in online spending across the globe, with USA reporting a 20% increase in online shopping on Cyber Monday as shoppers snubbed physical retail stores in favour of missing out on the holiday queues.

12/12/2013  |  Full story...

Snack brand non-loyalty across regions

This shows the consumers who are least loyal to snack brands. Over the period, Europe came out on top as the least loyal to snack brands , with 46% switching brands regularly.The Middle East and Africa stay the most loyal to their snack brands with only 32% of the region straying from their trusted brands.

Snack brand non-loyalty across regions. This shows the consumers who are least loyal to snack brands. Over the period, Europe came out on top as the least loyal to snack brands , with 46% switching brands regularly.The Middle East and Africa stay the most loyal to their snack brands with only 32% of the region straying from their trusted brands.

27/11/2013  |  Full story...

Mobile phone brand loyalty for all regions

This chart shows the percentage of people who are completely loyal to a mobile phone brand by region. The Middle East and Africa shows the most loyalty out of all regions analysed with 35%. North American and European phone owners prove to be the most fickle when it comes to choosing brands with 19% and 20% staying loyal to one brand respectively.

Mobile phone brand loyalty for all regions. This chart shows the percentage of people who are completely loyal to a mobile phone brand by region. The Middle East and Africa shows the most loyalty out of all regions analysed with 35%. North American and European phone owners prove to be the most fickle when it comes to choosing brands with 19% and 20% staying loyal to one brand respectively.

27/11/2013  |  Full story...

Global loyalty trends: Are loyal customers worth more?

How effective are loyalty programs in getting customers to stick with your brand? This research from Nielsen looks at snack and mobile brands across the globe which regions have the most loyal customers.

19/11/2013  |  Full story...

Top 24 social networks worldwide: Facebook, YouTube and Qzone lead the way

Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo, according to a new report.

31/10/2013  |  Full story...

Wikipedia tests SMS entries for emerging markets

Wikipedia has begun testing a service that sends articles via text message, aimed at emerging markets in Africa.

29/10/2013  |  Full story...

Internet grows with 4 new address suffixes… hundreds more to come

Global internet body ICANN has added four domain name suffixes, the first of hundreds expected in the coming years in the online addressing system's largest expansion ever.

25/10/2013  |  Full story...

Internet display ad spend up 27% globally

Internet display advertising rose sharply during the second quarter of 2013, rising 27% compared to TV's increase of just 4.2%, according to new research.

22/10/2013  |  Full story...

Global web trends: 40% of world online by 2014 as mobile broadband soars

Forty percent of the world's population will be online by the end of the year, still leaving 4.4 billion people unconnected, according to a UN report.

09/10/2013  |  Full story...

Digital Intelligence September 2013

Digital Strategy data - Digital Intelligence September 2013

The digital skills gap is back in the spotlight after a US study showed most marketers lacked knowledge and confidence - a massive gap that confirms new platforms and approaches are putting budgets at risk.

Several big changes came from Google as they push brands towards paid search by removing some of the free insights. We can show you the workarounds, but marketing with organic search will take a bit more thinking time from now on.

- Mobile: New iPhones, fingerprint ID, Android partners with Kit Kat, and former mobile kings Nokia and Blackberry get sold as the market restructures - big implications for mobile strategies for content and services.

- Social: Pinterest and Instagram begin their first forays into paid ad space, and Twitter announced its long-awaited flotation plans after buying MoPub (we're expecting a mobile ad exchange announcement next).

- Consumers: Think power is shifting to the giants? Then look at our story about one unhappy BA passenger who used 'Promoted Tweets' to complain about his service on a flight!

What does this mean for your marketing and digital strategies? What training do teams need to win in this space? Simply mail us back with your questions.

Read September 2013

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02/10/2013

Global digital ad spend 'to overtake newspapers' by 2015

The amount spent on internet and mobile advertising worldwide is forecast to exceed that spent on newspapers within two years, according to new research.

01/10/2013  |  Full story...

Unilever begins social recruitment drive in Middle East

Unilever Middle East is working with agency Digital Republic to build to firms social media recruitment hubs across the Middle East and North Africa.

18/09/2013  |  Full story...

Facebook founder leads web coalition to bring internet to all

Facebook has joined with Samsung, Ericsson, MediaTek, Nokia, Opera, and Qualcomm to from Internet.org, a project dedicated to getting the internet to the five billion people who cannot get access to it.

Watch this video promoting the initiative below:

21/08/2013  |  Full story...

Global ecommerce sales by region: 2013

This chart shows ecommerce sales by region for 2013. The worldwide total spent online for 2013 is expected to exceed $1,221bn. Regions such as North America, Asia Pacific and Western Europe, where ecommerce is more mature, are growing their sales.

Global ecommerce sales by region: 2013. This chart shows ecommerce sales by region for 2013. The worldwide total spent online for 2013 is expected to exceed $1,221bn. Regions such as North America, Asia Pacific and Western Europe, where ecommerce is more mature, are growing their sales.

06/08/2013  |  Full story...

Internet display and outdoor see biggest growth in global ad spend

Television remained the dominant media type in terms of advertising investment in the first quarter of 2013 with a 59 percent share of media spend share and 3.5 percent growth globally, according to Nielsen's quarterly Global AdView Pulse report.

30/07/2013  |  Full story...

Samsung 'overtakes Apple for global mobile traffic'

Most of the world’s mobile traffic now comes from Samsung phones, with the South Korean manufacturer overtaking Apple and Nokia for the first time last month, according to new research.

12/07/2013  |  Full story...

Global mobile ad revenues rise 83%: North America catching Asia Pacific

Asia Pacific remains the highest earning region for mobile ad revenues, but North America is catching fast, boosted by a rise in smartphone search ads, according to a new report.

10/07/2013  |  Full story...

Huffington Post launches first African edition

Continuing its international expansion, The Huffington Post has launched its first African edition.

27/06/2013  |  Full story...

Global 4G trends: 1 billion subscribers expected by 2017

The will be 915 million high speed mobile broadband (LTE) subscribers worldwide forecast for end of 2016, and the first billion will be exceeded during 2017, according to new research looking at global 4G trends.

25/06/2013  |  Full story...

Global online gaming trends: Asia Pacific and Europe lead the way (infographic)

Worldwide, nearly 671 million people played an online game using a desktop PC or laptop in April 2013, with 145 million gamers playing on a daily basis, according this new infographic from comScore.

18/06/2013  |  Full story...

Half global population ‘will be web connected by 2017’ (video)

Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco.

Watch this video from Cisco, featuring key highlights of the report below:

11/06/2013  |  Full story...

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