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Entries from Digital Intelligence tagged with "middle east and africa"

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Global internet trends: Latest Mary Meeker presentation shows mobile accounts for 15% of global web traffic

Internet analyst Mary Meeker’s slideshow presentations on global internet trends have become something of a major industry event, with this year’s data showing huge mobile growth.

View the slideshare presentation below:

31/05/2013  |  Full story...

Online staffing trends: 'Biggest shift in work since industrial revolution'

Worth a staggering $1 billion, the online working industry "the biggest shift in work since the industrial revolution", according to a new report looking into worldwide online staffing trends.

23/05/2013  |  Full story...

Smartphones outsell feature phones globally for first time

Smartphones accounted for 51.6% of global mobile phone sales in the first quarter of 2013, outselling feature phone for the first time as consumers worldwide switch on to web access on the move, according to new data.

26/04/2013  |  Full story...

The content marketing landscape in 2013 (infographic)

As consumers become more savvy and demanding when it comes to online ads, with content marketing growing in importance as a result. This infographic from Content Amp looks at the key technology suppliers and platforms in content marketing, which covers everything from analytics to content generation and SEO to social.

16/04/2013  |  Full story...

Digital marketing in South Africa: Consumers ditching TV for mobile and web

South Africans are reading fewer newspapers and magazines and watching less TV because they are spending more time online, according to a new study.

04/04/2013  |  Full story...

Mobile internet trends: 4G subscribers to double by 2014

High speed mobile internet connections will soar over the next 2 years, with 4G LTE mobile broadband subscribers forecast to double in the next two years.

26/03/2013  |  Full story...

Trust ‘key to competing beyond price online’

While consumers love nothing better than a bargain (61%), almost half of global shoppers (49%) surveyed consider the reliability of the retailer to be paramount when making purchase decisions online, according to new research highlighting the importance of trust.

21/03/2013  |  Full story...

Android ‘to overtake iPad tablet market share this year’

The tablet market is set to boom over the next few years, with Android devices poised to overtake Apple as the leading operating system during 2013, according to new research.

14/03/2013  |  Full story...

Viral of the week: Khaleej Times ‘banner that talks back’ boosts subscriptions

As social media and blogging sites pull readers away from traditional newspapers and their websites, one publisher decided to fight back with this clever banner campaign that highlights how opinions shared on social media aren't always reliable. See why it’s our viral of the week below…

06/03/2013  |  Full story...

How the internet affects new product purchase decisions

The Internet is an important influence on consumers interested in buying new products, especially across Electronics and appliances, according to new research. The data, from Nielsen, found that the internet had a stong influence on purchases in categories like electronics (81%), appliances (77%), books (70%) and music (69%).

26/02/2013  |  Full story...

Top 10 websites in the Middle East and Africa

Top 10 websites in the Middle East and Africa. This chart shows the top 10 websites (by number of visitors) during October 2012. Google took the top spot with over 121 million visits. Facebook was the second most viewed with 101 million views exceeding its rival Twitter with over 85 million more visitors.

05/02/2013  |  Full story...

Google targets ‘next billion’ with basic mobile web service Free Zone

Google has launched ‘Free Zone’, a new mobile web service aimed at giving millions of people in the developing world to access the Internet (and Google's ads) via basic mobile phones without data charges.

09/11/2012  |  Full story...

Global ad spend 2012: Web grows faster than all other media

The Internet was the fastest growing medium in terms of adspend during the first half of 2012, according to new data from Nielsen. Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report.

24/10/2012  |  Full story...

Social media's influence on purchase decisions

The influence of social media on purchase decisions increased across all but one of the regions surveyed in 20122. the global average has risen by 3% since 2010. The region that saw the biggest increase was 'Middle East and Africa' with 10%. Social media's influence dropped by 5% in Latin America (the only region that reported a decrease).

Social media's influence on purchase decisions. The influence of social media on purchase decisions increased across all but one of the regions surveyed in 20122. the global average has risen by 3% since 2010. The region that saw the biggest increase was 'Middle East and Africa' with 10%. Social media's influence dropped by 5% in Latin America (the only region that reported a decrease).

18/10/2012  |  Full story...

Facebook hits 1bn users- top regional audiences revealed

Facebook has surpassed 1 billion users for the first time, as the newly-listed social networking giant looks to expand its global reach and ad revenues. The passing of the milestone was announced by founder Mark Zuckerberg on US television on Thursday. The company said that those billion users were to date responsible for 1.13 trillion "likes", 219 billion photos and 17 billion location check-ins.

To celebrate passing the 1bn mark, Facebook created this ad:

05/10/2012  |  Full story...

Smartphones on the rise in emerging markets

App stores are gaining ground in the emerging markets of Asia-Pacific, the Middle East, South and Central America and Africa as smartphone penetration increases and users seek a richer experience on their mobile devices, according to a new report. The study, from independent telecoms analyst Ovum, asserts that the increasing penetration of smartphones, mobile broadband, and the ongoing reduction of service and device prices has translated into an expansion in the use of mobile applications in emerging markets.

26/09/2012  |  Full story...

Swedish web users ‘are most savvy’, says inventor of the web

Sweden tops the list of most savvy web users in the world, with the US and UK following behind, according to a new survey launched by Internet inventor Sir Tim Berners-Lee charity foundation. The study, compiled by Sir Tim Berners-Lee's World Wide Web Foundation, ranked both the social and political impact of the web.

06/09/2012  |  Full story...

Rising prices ‘greatest factor in grocery purchase decisions’

Rising food prices are having the greatest impact on global consumer’s choice of grocery purchases, with more than half (52%) stating higher prices are a major influence, according to new research. The Nielsen global online survey found that 85% of respondents attributed rising food prices as the main factor influencing their buying behaviour.

30/08/2012  |  Full story...

Digital Intelligence August 2012

Digital Strategy data - Digital Intelligence August 2012

What's a 'like' really worth? About 24% more than non-fans, according to Play.com. With Facebook under pressure to turn clicks into cash, Play's data certainly help Zuckerberg make his case that 'likes' equal high-value customers.

It's been another tough month for the Facebook founder, with an Australian judge ruling that fan comments are now ads, while plans to run newsfeed ads for non-fans met further user grumbles. News that nearly 9% of Facebook profiles 'could be fake' also set alarm bells ringing with advertisers.

The challenge of preserving user's privacy in an increasingly commercial Internet space reared its head again this month. Google was whacked with a record fine for misrepresenting their use of Safari users' data, Facebook had its knuckles wrapped by a judge for using personal photos in ads, and Microsoft caused a stir with advertisers by setting 'Do Not Track' to default in their latest version of IE.

Also this month:
- Mobile: Paypal tests McDonalds mobile payments
- Social: Pinterest opens registration, the top 20 Twitter countries, and a review of the first 'social Olympics'
- Video: YouTube is removed from Apple devices
- Search: How search keyphrases are getting longer and SEO tips from Google on 5 biggest mistakes in SEO

Key data this month reveals that search keyphrases are getting longer, the Top 20 Twitter countries and a look back at how brands fared in the 'social Olympics'. As a bonus, we've also got SEO tips from Google on 5 biggest mistakes in SEO (and 6 good ideas!).

Read August 2012

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30/08/2012

Are you a social media liar? Intel tracks top Facebook fibs (Infographic)

More than half (53%) of Facebook and Twitter users are happy to tell ‘social lies’ according to this new infographic from Intel.

17/08/2012  |  Full story...

Middle East and Africa ad spend growth in 2012

The Middle East and Africa showed the most significant growth for all regions. Outdoor ad spend saw the biggest gain in the region with a 45.3% increase, the biggest increase of any ad spend in all regions analysed.

Middle East and Africa ad spend growth in 2012. The Middle East and Africa showed the most significant growth for all regions. Outdoor ad spend saw the biggest gain in the region with a 45.3% increase, the biggest increase of any ad spend in all regions analysed.

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06/08/2012

Global online recruitment trends: London firms ‘flocking to hire online freelancers’

London businesses are flocking to hire online freelancers, as the UK capital is coming out as the top earning city in Europe, where online hiring was up 25% over last quarter, according to a new report. The online employment report from Elance, an online employment platform, found an increased demand for creative skills such as web design and content writing, rising by more than 200% compared to a year ago, as companies are investing heavily in creative talent.

02/08/2012  |  Full story...

Global ad spend 2012- Internet outpaces other media with 12% growth

Global internet ad spend growth has outpaced all other media by a large margin this year, while magazines have seen the only fall, according to new research. The findings, from Nielsen’s quarterly Global AdView Pulse report, indicate that TV continues to attract the majority of advertising dollars. However, Internet advertising saw the biggest increases, with advertisers spending 12.1 percent more in Q1 2012 than one year prior.

11/07/2012  |  Full story...

Facebook growth 2007-2011: Global regions

This chart depicts Facebook's growth between 2007-2011, throughout all global regions. Facebook reached 12% of the worldwide internet audience at the end of 2007 and by December 2011 had increased that reach to over half of the total internet population (55%). However, this growth slowed between 2010 and 2011 in the majority of regions except Latin America.

Facebook growth 2007-2011: Global regions. This chart depicts Facebook's growth between 2007-2011, throughout all global regions. Facebook reached 12% of the worldwide internet audience at the end of 2007 and by December 2011 had increased that reach to over half of the total internet population (55%). However, this growth slowed between 2010 and 2011 in the majority of regions except Latin America.

Click below for larger image

19/06/2012  |  Full story...

Global Facebook audience growth over past 5 years- Latin America leads the way

Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions, according to research from comScore. Globally, Facebook reached 12 percent of the internet audience in December 2007 and as of December 2011 the social network reached over half of the internet audience, 55 percent (43 percentage point rise).

19/06/2012  |  Full story...

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