Digital Intelligence

Entries from Digital Intelligence tagged with "mobile marketing"

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Mobile adspend passes €10bn in first half of 2018- IAB Europe

Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.

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13/11/2018  |  Full story...

Samsung reveals its first foldable smartphone

Samsung has revealed its much-anticipated foldable mobile phone with a flexible screen at its developers conference in San Francisco.

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09/11/2018  |  Full story...

How businesses collect mobile app reviews

Nearly two-thirds of businesses (63%) actively collect and implement feedback from reviews into their apps, according to new research.

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08/11/2018  |  Full story...

US Midterms: right-wing audiences engage more with news apps

US voters who lean toward the right are engaging with new apps more than their liberal counterparts, highlighting the stark difference in media consumption between voters, according to new research.

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06/11/2018  |  Full story...

New FC Barcelona chatbot takes football fans to the training ground

Viber and FC Barcelona have struck a new partnership on interactive media distributed across the football club’s chatbot on the messaging app.

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01/11/2018  |  Full story...

App marketing trends: Firms finding success in social media and third party agencies

Companies recognize that marketing agencies and social media can extend an app’s reach and tell a company’s story, a new survey finds.

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29/10/2018  |  Full story...

Taboola partners smartphone maker vivo to bring mobile news content to Asia

Discovery platform Taboola has struck a global strategic partnership with vivo, the fifth largest smartphone manufacturer in the world.

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25/10/2018  |  Full story...

Google forced to drop pre-loaded apps on Android

Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.

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19/10/2018  |  Full story...

GlobalWebIndex uses chatbots in new mobile survey data platform

GlobalWebIndex has launched Pollpass, technology-powered mobile solution to transform how survey data is collected, with a chatbot interface will capture ‘hard-to-reach’, mobile-first audiences.

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19/10/2018  |  Full story...

Pinterest makes pins more shoppable with real-time pricing and upselling

Social scrapbook platform Pinterest is announcing a raft of changes to make it easier for people to shop on its website and mobile app, including real-time pricing and recommendations.

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18/10/2018  |  Full story...

Huawei takes on Samsung and Apple with AI-centric phone

Chinese tech giant Huawei is already outselling Apple phones worldwide this year, but can its new high-powered Mate 20 range with AI and 3D modelling features cement its position in Western markets?

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17/10/2018  |  Full story...

Most marketers say their apps are a financial success- but is it true?

Most businesses dedicate a significant portion of their app development budget to marketing, but companies measure the success of their apps differently.

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17/10/2018  |  Full story...

ASOS expands into voice shopping with Google Assistant ‘fashionbot’

ASOS has teamed up with Google to let customers shop across popular categories using just their voice and the fashion retailers own bot guide 'Enki'.

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12/10/2018  |  Full story...

Google Pixel 3 event: The 5 big product launches

This week, Google unveiled its newest roster of devices, including an updated Pixel phone, a high-end tablet and an IoT hub. We look at 5 of the biggest announcements.

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11/10/2018  |  Full story...

Angry Birds goes AR: Rovio working on new app game

Rovio Entertainment, the makers of Angry Birds, is a new augmented reality (AR) app set for launch in 2019, with new ad sponsorship opportunities from brands.

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10/10/2018  |  Full story...

Brexit to impact UK and European app services

Brexit is likely to disrupt the UK and Europe applications development and maintenance (ADM) services markets in the coming months, according to new research.

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09/10/2018  |  Full story...

Kids prefer mobiles and tablets to holidays, toys and pets

One in three British parents believe their kids value their phones and tablets more than any other possession or activity, while they also believe by the age of eight their children will understand the way modern gadgets work better than they do themselves.

05/10/2018  |  Full story...

Apple expands into B2C communication: ‘Business Chat’ rolls out to more countries

Apple is rolling out its Business Chat service to more countries, letting consumers communicate directly with businesses on Apple’s messaging platform.

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04/10/2018  |  Full story...

Global research reveals parents’ views on how technology is impacting children under 9

One in three British parents believe their kids value their phones and tablets more than any other possession or activity, while they also believe by the age of eight their children will understand the way modern gadgets work better than they do themselves.

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25/09/2018  |  Full story...

New YouTube vertical video ads adapt to mobile orientation

YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.

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14/09/2018  |  Full story...

Holiday hang ups: Third of Brits getaways affected by mobile app problems

Mobile apps played a central role in the British holiday experience this summer, with more than a third of holidaying Brits saying app problems ruin their holiday, according to new research.

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14/09/2018  |  Full story...

Mobile marketers have less than six days to re-engage users before they uninstall

Mobile marketers have less than six days to re-engage users before they uninstall, with 40% of users who uninstall an app willing to redownload it further down the line, according to new research.

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07/09/2018  |  Full story...

Apple self-driving car involved in ‘minor crash’

An Apple self-driving car was involved in a crash while merging onto an expressway near the company's Silicon Valley headquarters this month.

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05/09/2018  |  Full story...

Vodafone targets business with ‘More than Mobile’ campaign

Vodafone has launched a campaign to raise awareness of its offerings that are more than mobile.

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05/09/2018  |  Full story...

Tech ‘connecting Brits to nature’: Go-Pros, AR and mobiles get people outdoors

While spent unplugged might be just what we need to improve health, wellbeing and happiness, paradoxically new technologies and gadgets are actually leading to Brits spending more time outside than ever before.

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04/09/2018  |  Full story...

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