Digital Intelligence

Entries from Digital Intelligence tagged with "mobile marketing"

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The state of mobile in 2019: App spend ‘worth double box office market’

In 2019, app App Store consumer spend will surpass $120bn, double the size of the global box office market, according to new research.

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22/01/2019  |  Full story...

Urban Airship boosts mobile engagement tools with Accengage purchase

Digital customer engagement company Urban Airship has acquired Accengage, continental Europe’s largest provider of mobile CRM and push notifications.

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21/01/2019  |  Full story...

US court forces Domino's Pizza to make app accessible to blind people

Domino’s Pizza must make its website and mobile app accessible to blind people using screen-reading software, after a court ruling in the US.

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21/01/2019  |  Full story...

Top 10 CES gadgets: Automatic make-up, expanding letterboxes and walking cars

The Consumer Electronics Show in Las Vegas has ended for another year, with 5G, bendy phones and modular TVs dominating conversations. We look at 10 of the biggest innovations from the event, from the practical to the weird…

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14/01/2019  |  Full story...

Top countries for mobile commerce: Sweden, Norway and Japan lead the way

The UK is among the top mcommerce players globally, with shopper enthusiasm for mobile providing significant app opportunities for retailers with conversion rate three times higher than mobile web transactions, according to new research.

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10/01/2019  |  Full story...

Apple makes shock sales warning as US-China trade war hits

Apple has warned investors that its revenue over the crucial festive season will be lower than expected, blaming the US-China trade war for disappointing iPhone sales.

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03/01/2019  |  Full story...

Angry Birds goes VR with ‘Isle of Pigs’ game

Angry Birds fans will soon be able to flock to a far away island to battle green pigs in virtual reality with the latest Angry Birds game, set to debut in early 2019.

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03/01/2019  |  Full story...

The 10 worst marketing fails of 2018: Spotify's 'Drake spam', lady-friendly crisps and fake robots

As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…

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19/12/2018  |  Full story...

WeChat games platform launched ‘Creativity Incentives Program’ to reward developers

Recently, WeChat launched the WeChat Mini Games Creativity Incentives Program to encourage innovation on the platform, including recognizing highly creative games with a "Creativity-Certified" label, better revenue distribution plans, and initial user traffic.

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17/12/2018  |  Full story...

The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...

Artificial Intelligence ‘playing a role in 84% of households this Christmas’

As Christmas is drawing closer new research finds that AI will play a major role in 84% of UK households this year, despite only 20% saying they would trust AI to help them run their perfect Christmas Day.

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12/12/2018  |  Full story...

2019 predictions in mobile: Streaming, in-app ads and Harry Potter goes Pokémon Go

This year was certainly a big year for mobile, marking the 10 year birthday of both the iOS App Store and Google Play. As we embark on the next 10 years of the app stores, we are on the cusp of new advancements in the app economy that should lead to an exciting 12 months ahead. To navigate this environment, Paul Barnes, Territory Director Northern Europe and Middle East, at App Annie has compiled five key mobile trends.

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11/12/2018  |  Full story...

No more cinema queues? Vue and Urban Airship bring Google Pay Movie Tickets to UK

Vue Entertainment is partnering with digital customer engagement platform Urban Airship to launch the UK’s first Google Pay movie tickets.

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10/12/2018  |  Full story...

European publishers expect video, native and mobile ad formats to grow 26% next year

European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months.

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29/11/2018  |  Full story...

China, Norway and UK lead way for mobile pay

Mobile payment apps are quickly being adopted by millions of people worldwide and can indicate a country’s attitude toward technological advances, with 47% of people using mobile wallets, according new research.

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26/11/2018  |  Full story...

Mobile adspend passes €10bn in first half of 2018- IAB Europe

Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.

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13/11/2018  |  Full story...

Samsung reveals its first foldable smartphone

Samsung has revealed its much-anticipated foldable mobile phone with a flexible screen at its developers conference in San Francisco.

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09/11/2018  |  Full story...

How businesses collect mobile app reviews

Nearly two-thirds of businesses (63%) actively collect and implement feedback from reviews into their apps, according to new research.

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08/11/2018  |  Full story...

US Midterms: right-wing audiences engage more with news apps

US voters who lean toward the right are engaging with new apps more than their liberal counterparts, highlighting the stark difference in media consumption between voters, according to new research.

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06/11/2018  |  Full story...

New FC Barcelona chatbot takes football fans to the training ground

Viber and FC Barcelona have struck a new partnership on interactive media distributed across the football club’s chatbot on the messaging app.

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01/11/2018  |  Full story...

App marketing trends: Firms finding success in social media and third party agencies

Companies recognize that marketing agencies and social media can extend an app’s reach and tell a company’s story, a new survey finds.

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29/10/2018  |  Full story...

Taboola partners smartphone maker vivo to bring mobile news content to Asia

Discovery platform Taboola has struck a global strategic partnership with vivo, the fifth largest smartphone manufacturer in the world.

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25/10/2018  |  Full story...

Google forced to drop pre-loaded apps on Android

Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.

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19/10/2018  |  Full story...

GlobalWebIndex uses chatbots in new mobile survey data platform

GlobalWebIndex has launched Pollpass, technology-powered mobile solution to transform how survey data is collected, with a chatbot interface will capture ‘hard-to-reach’, mobile-first audiences.

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19/10/2018  |  Full story...

Pinterest makes pins more shoppable with real-time pricing and upselling

Social scrapbook platform Pinterest is announcing a raft of changes to make it easier for people to shop on its website and mobile app, including real-time pricing and recommendations.

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18/10/2018  |  Full story...

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