Digital Intelligence

Entries from Digital Intelligence tagged with "mobile marketing"

25 result(s) displayed (1 - 25 of 1985)

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Snapchat lets advertisers target users based on offline behaviour

Snapchat has partnered with Oracle to offer advertisers a way of targeting its users based on their offline behaviour, a practice its CEO once referred to as "creepy".


20/01/2017  |  Full story...

Retail apps failing to meet consumer expectations, research finds

Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research.


20/01/2017  |  Full story...

Connected devices and VR “top priorities for international marketers”

Marketers are undaunted by the technological challenge of managing today’s digital touchpoints, eagerly awaiting new tools such as VR to innovate campaigns in 2017, according to new research.


17/01/2017  |  Full story...

Mobile apps 10 years on: Social and daily habits apps top list

A decade on from their creation, mobile apps usage is growing more than ever, according to new research.

13/01/2017  |  Full story...

January key month for “selfish spending”

January offers brands a fresh opportunity to tap into renewed appetite for self indulgent shopping as premium purchases are set to rise following the gifting season, according to new data from eBay Advertising.


13/01/2017  |  Full story...

Instagram Stories gets ads as daily users reach 150m

Instagram will start inserting ads into its new Stories feature, as the Facebook owned social network continues to encroach on rival Snapchat's territory.

12/01/2017  |  Full story...

Amsterdam introduces contactless payment jackets for homeless people

An innovative new method of donating money to the homeless using a contactless payment system fitted to a winter jacket is being tested on the streets of Amsterdam.

12/01/2017  |  Full story...

Alipay sees record number of mobile payments in China

Chinese mobile wallet app Alipay has 450 million users spend online or in stores during 2016, according to new data.


10/01/2017  |  Full story...

New start-up uses soundwaves to send targeted mobile ads

Malaysian sound tech firm VAV has secured $557,000 in funding to expand its audio-based mobile targeting platform.

10/01/2017  |  Full story...

Top smartphone operating systems in the US

Android extended its lead over iOS as the top smartphone operating sytem in the US during 2016, according to new research from Nielsen.

09/01/2017  |  Full story...

Pokémon Go and Mario Run drives App Store sales up 40%

Apple’s App Store generated record revenues of almost $30bn in 2016 driven by the success of games such as Pokémon Go and Mario Run, according to new data.


06/01/2017  |  Full story...

Top 10 smartphone apps in the US

Facebook and its standalone messenger app were the top two apps in the US last year, according to new research from Nielsen.

05/01/2017  |  Full story...

Snapchat partners MOAT to boost video ad measurement

Snapchat has partnered with ad verification specialist MOAT in the UK and France to offer third-party measurement for its video advertising.


04/01/2017  |  Full story...

Google now shows recipe options on food searches

Google has updated its search engine to display suggestions for recipes when users search for types of food.


03/01/2017  |  Full story...

Portrait of a mobile consumer [INFOGRAPHIC]

From vouchers to ‘show-rooming’, smartphones have changed the way we shop. This infographic from Vouchercloud provides an insight into how the mobile consumer has developed over the years, as well as predictions as to the future growth of mobile commerce.

23/12/2016  |  Full story...

Zuckerberg reveals his own personal AI assistant... voiced by Morgan Freeman

At the start of the year, Mark Zuckerberg revealed he was working on a personal AI assitant for his home. Now, in December, the Facebook CEO has revealed the end result... voice by Morgan Freeman.

22/12/2016  |  Full story...

Consumers “happy to interact with brands on mobile messaging apps”

53% of people who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing so - as long as they can block brands they are not interested in according to a survey.


22/12/2016  |  Full story...

Little consumer interest in 2017’s hottest digital tech- survey

Most UK consumers are not interested in embracing the six technology trends tipped as ‘ones to watch’ this year, according to new research.

22/12/2016  |  Full story...

Facebook faces massive fine for "misleading EU over $19bn WhatsApp deal"

Facebook could be facing a fine of up to 1% of its global revenue for allegedly misleading European Union merger watchdogs when it won approval to buy the WhatsApp messaging service in 2014.


21/12/2016  |  Full story...

Top 10 Tech Trends of 2017

Artificial Intelligence is poised to have the greatest impact on the global technology sector in 2017, according to new research.

21/12/2016  |  Full story...

An M-Commerce Christmas: Mobile orders to rise 26% over festive period

UK shoppers are increasingly relying on online and mobile devices during the Christmas period, according to new research from Salmon.

21/12/2016  |  Full story...

Just Eat buys online takeaway rival Hungry House for £200m

Online takeaway food service Just Eat has been on a spending spree, buying up two smaller rivals.


20/12/2016  |  Full story...

Parenting app Mush partners Unilever brand Neutral 0%

Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever's Scandinavian household and personal care brand Neutral 0%.


20/12/2016  |  Full story...

The year in review: 16 biggest digital trends of 2016

2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of the year, each accompanied with an action plan for 2017.


19/12/2016  |  Full story...

Top 10 supermarkets on Instagram: M&S UK’s favourite

M&S leads the way on Instagram in the run-up to Christmas with 497,000 followers, data from social media analytics platform Iconosquare has revealed.

19/12/2016  |  Full story...

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