Digital Intelligence

Entries from Digital Intelligence tagged with "mobile marketing"

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Top tech trends of 2018: Huawei reveals its predictions

Devices will better serve our needs through the power of AI, while social media will move from being one-dimensional, to an entirely immersive experience, according to a new report looking at the major technology trends waiting for us in 2018.

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12/12/2017  |  Full story...

Lidl creates an ‘Emojinal’ Christmas game with Brian Blessed

Lidl UK is the first supermarket to launch a game played through the Facebook Camera app in the UK.

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12/12/2017  |  Full story...

Apple to buy Shazam for $560m?

Apple is reportedly close to securing a deal to buy media-recognition app maker Shazam Entertainment.

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11/12/2017  |  Full story...

‘Digital Fragmentation’ poses new challenges to global growth

A new report warns that while ‘digital fragmentation’ risks frustrating companies’ plans for future growth and innovation, the UK is at the forefront of the response to this.

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08/12/2017  |  Full story...

Denmark ‘has highest smartphone penetration rate in the world’

Denmark, with a penetration rate of over 77% among the general population, will boast the highest rate of smartphone usage in the world this year according to eMarketer’s worldwide mobile forecast.

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07/12/2017  |  Full story...

Facebook debuts ‘Messenger Kids’ with parental supervision tools

Facebook has launched a preview of Messenger Kids, a new chat app that lets children communicate with friends and family in a safe environment with parental supervision.

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05/12/2017  |  Full story...

Major Snapchat revamp splits friends from media content

Snapchat has revealed its much-anticipated new redesign, as the popular messaging app looks win back lost ground to rival Instagram.

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30/11/2017  |  Full story...

Only 25% of charity apps accept donations

Three quarters (75%) of charities don’t offer apps capable of making or managing payments, despite almost half (45%) of UK consumers making donations via a mobile device in the last year and 65% using their smartphone or tablet to pay for goods or services.

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29/11/2017  |  Full story...

Smartphone voted as most life-changing tech of the past 25 years

The launch of the smartphone and wider “connectivity” are seen as the most significant technology breakthroughs during the past 25 years, a survey has revealed.

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27/11/2017  |  Full story...

Baidu bets on IoT with smart speaker and two robots

Baidu has launched a smart speaker and robots that the Chinese Internet giant claims will give people a 'sci-fi' experience.

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20/11/2017  |  Full story...

Marketing in 2018: A year of reckoning?

Next year will be “a year of reckoning” for many companies, according to a new report which argues that while the overall marketplace may be healthy, the future of individual businesses is as uncertain as it has ever been.

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17/11/2017  |  Full story...

Adobe launches first "programmatic-only" campaign

Adobe is aiming to prove that the future of ads is programmatic launching its first completely automated campaign on social media, mobile and TV.

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14/11/2017  |  Full story...

Mobile ad trends: Ad fraud tops transparency concerns

Just under half (49.6%) of marketers put ad fraud as their top concern within mobile programmatic, according to new research.

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13/11/2017  |  Full story...

Consumers more willing to share location with apps (but privacy concerns persist)

Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research.

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13/11/2017  |  Full story...

Global ecommerce trends: Personalised cross-device strategies win today’s mobile-first shopper

The vast majority (71%) of mobile sales take place within well-designed mobile browsers and shopping apps, according to new research.

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09/11/2017  |  Full story...

Snapchat undergoes huge redesign as losses grow

Snapchat is being redesigned drastically as it struggles to attract older users and turn a profit as its Snap’s Ad revenue per user is now less than a fifth of that of Facebook.

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08/11/2017  |  Full story...

Vodafone moves into IoT with new home gadgets

Vodafone has launched its first Internet of Things devices, as the mobile network operator looks to expand into hardware.

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08/11/2017  |  Full story...

Adidas debuts ‘smart’ mobile shopping app

Sportswear brand Adidas has launched a shopping app that is tailored to the customer by learning their preferences, behaviour and interaction across the app.

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07/11/2017  |  Full story...

African mobile broadband connections to double within five years

Mobile data will be the main driver of growth in the African telecoms market, with the number of mobile broadband connections on the continent set to more than double over the coming five years, according to new research.

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07/11/2017  |  Full story...

Black Friday: Brands must think globally as shoppers turn to the UK for bargains

Black Friday 2017 is due to be bigger than ever with data revealing a 14% year-on-year increase in sales globally, due to a low pound attracting global bargain hunters, according to new research.

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03/11/2017  |  Full story...

Facebook profit soars as mobile ads account for 88% of revenue

Facebook saw its quarterly profit rise 79% with revenues up nearly 50% in the third quarter as marketers poured money into Facebook's mobile advertising offerings.

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02/11/2017  |  Full story...

European Christmas spend: Brits buy most presents

UK consumers are the biggest spenders on Christmas presents throughout Europe with an average spend of £291.60, according to new research.

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30/10/2017  |  Full story...

Retail sites and apps "more influential than word of mouth"

Retail websites and apps are driving both consumer awareness and sales for retailers across all sectors in the UK, according to Criteo’s “The Shopper Story 2017” report.

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30/10/2017  |  Full story...

Brits demand better mobile technology from travel industry

Travel agents and operators are coming under increasing pressure to improve their mobile offering, as more than half of UK holidaymakers are frustrated by the lack of mobile innovation when travelling abroad, according to new research.

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30/10/2017  |  Full story...

Netflix teams with Snapchat and Shazam for Stranger Things 2 promo

Snapchat and Netflix are partnering for a first-of-its-kind World Lens -- featuring a portal into a new world -- for the launch of Stranger Things 2.

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30/10/2017  |  Full story...

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