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Entries from Digital Intelligence tagged with "mobile marketing"

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The year in review: 16 biggest digital trends of 2019

2019 was another big year for digital marketing, with the rise of Tik Tok, audio ads going mainstream and Google buying FitBit. This was the year that Uber went public, brands became activists and the world's biggest game vanished down a black hole. As the digital decade comes to a close, we’ve identified 17 of the biggest trends of the year.

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12/12/2019  |  Full story...

Mobiles driving 52% of online fashion sales this Christmas

An early analysis of fashion shopping habits globally this holiday season shows mobile phones account for 67% of traffic to fashion retail sites and 52% of sales revenue.

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10/12/2019  |  Full story...

Adform partners Broadsign to boost programmatic ads for clients

Adform, the integrated advertising platform, has partnered with Broadsign, the leading digital out-of-home (DOOH) marketing platform.

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09/12/2019  |  Full story...

Black Friday is m-commerce bonanza: Brits most likely to buy between 7-10am

The popularity of Black Friday keeps rising in the UK. According to the British Retail Consortium, Black Friday searches overtook Boxing Day for both 2017 and 2018. However Bloomreach statistics suggest that 2019 will be the year of the ‘mobile Black Friday’, as consumers look to bag deals on the move in their largest numbers ever.

29/11/2019  |  Full story...

Virals of the year: Orange Egypt gets 50m views with musical extravaganza

Starring Egyptian comedian Ali Rabee, this ad for Orange Go features a catchy tune to ask the question, ‘what can I do without my internet package?’.

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27/11/2019  |  Full story...

Consumers '35 times more likely to open mobile messages than emails'

Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, according to new research.

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19/11/2019  |  Full story...

YouTube shopping ads expand to mobile app

Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector.

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06/11/2019  |  Full story...

DIY filters: Snapchat lets users customise AR camera drawings

Snapchat has launched 3D Paint - a way to overlay colourful 3D drawings on your face and the world around you, directly from the Snapchat camera.

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31/10/2019  |  Full story...

IMImobile partners Mavenir to offer next-gen SMS marketing

IMImobile, a global communications software provider has partnered with Mavenir, a US-based network software provider, as part of its RCS Business Messaging Ecosystem to accelerate market adoption of this richer, more interactive channel.

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24/10/2019  |  Full story...

IPA Bellwether: UK companies cut marketing budgets for first time in seven years

UK marketers have recorded a reduction to marketing budgets for the third quarter of 2019 as economic and political uncertainty around Brexit drains confidence, according to new data.

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17/10/2019  |  Full story...

Post purchase fail: Top fashion retailers stop marketing once purchase complete

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.

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17/10/2019  |  Full story...

Brits have two shopping apps on their mobiles

Shoppers are moving targets, jumping across physical and digital channels as they browse, purchase and request service and support, according to new research.

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17/10/2019  |  Full story...

YouTube launches AR make-up Masthead to brands

YouTube has launched an augmented reality letting viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras.

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16/10/2019  |  Full story...

15 tech predictions for the next decade: Amazon 5G, VR meetings and brain-controlled devices

By 2021, algorithmic and anti-bias data auditors emerge to tackle "pale, male and stale" artificial intelligence, reveals CCS Insight in its predictions for 2020 and beyond.

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07/10/2019  |  Full story...

Internet prime time: Brits' internet use peaks at 9pm on Wednesdays

Peak time for being on the internet in Britain is 21:00 on Wednesdays, while 04:45 on weekdays is the quietest time, according to new research.

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02/10/2019  |  Full story...

Google overtakes Facebook for user app installs (while TikTok rises)

For the first time Google has surpassed Facebook in the total number of attributed installs, meaning Google Ads has powered more app installs over the 6 month period than Facebook Ads, according to new research.

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26/09/2019  |  Full story...

Airship boosts localised marketing with new EU Cloud Site

Customer engagement company Airship is debuting its new EU cloud site and expanding its integration marketing clouds and data, making it easier for marketers to localise messages to international audiences.

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25/09/2019  |  Full story...

Mobile ad trends: Clicks rise (but conversions still lag behind desktop)

Mobile ads are on the rise, with 60% of ad clicks coming from a mobile device over the past 12 months, but desktop converts almost 60% more than mobile, according to new research.

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20/09/2019  |  Full story...

Location Sciences strikes deal with African premium ad network Vicinity Media

Mobile location data and intelligence firm Location Sciences has announced a contract with Vicinity Media, Africa's first premium location-based ad network.

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17/09/2019  |  Full story...

Uber to cut 435 tech jobs amid more financial losses

Uber has laid off 265 engineers and 170 members of its product teams as the ride-hailing app and tech firm looks to save costs following heavy losses.

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12/09/2019  |  Full story...

Uber rival Kapten offers free ride when reunited with driver

Ride-hailing app Kapten is rewarding passengers with a free ride when they’re reunited with a driver they’ve previously used.

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12/09/2019  |  Full story...

UK consumers excited by arrival of 5G (but fearful of driverless cars and AI)

Biometrics, 5G and wearable tech top the list of modern technologies UK consumers are most excited about, according to new research.

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12/09/2019  |  Full story...

Apple event: Video streaming and gaming platform coming soon

Apple has used its annual iPhone launch event to introduce detailed plans for its own streaming and gaming services.

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11/09/2019  |  Full story...

Ad fraud risk unseen by 2 in 5 marketers despite fears new ad formats will drive a surge

Marketers are unaware of the risks of ad fraud on mobile advertising campaigns, with 41% not considering mobile ad fraud to be a threat to their ad spend.

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09/09/2019  |  Full story...

Digital ad trends: UK viewability reaches over 70% for the first time

Viewability of online and mobile ads is the highest it’s ever been in the UK, ahead of Germany, Australia and the US, according to new research.

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06/09/2019  |  Full story...

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