Digital Intelligence

Entries from Digital Intelligence tagged with "mobile marketing"

25 result(s) displayed (1 - 25 of 2008)

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Samsung warns customers not to discuss personal information in front of smart TVs

Samsung has confirmed that its smart TV sets are listening to customers' every word, and the company is warning customers not to speak about personal information while near the TV sets.

20/02/2017  |  Full story...

Google Assistant takes on Amazon Echo with shopping tools

Google has added shopping functionality to its smart speaker Google Assistant, as it looks to take on the popularity of Amazon Echo.


20/02/2017  |  Full story...

One in three UK retailers don’t have a mobile app

A third (32%) of the UK’s top retailers don’t have a mobile shopping app, reveals the new State of Digital Commerce report launched today by Episerver, which examines the retail and ecommerce trends set to shape 2017.


17/02/2017  |  Full story...

Most marketers "no longer incorporate mobile apps into their campaigns"

Two-thirds (66%) of marketing professionals no longer include mobile apps in their marketing campaigns, according to new research.


15/02/2017  |  Full story...

10 biggest trends to watch: Why “Passive Networking” could hit big messaging apps

The major messaging apps are set to be hit by “passive networking” in 2017 as additional functionality puts off some users, according to GlobalWebIndex, home of the world’s largest ongoing study on the digital consumer.


13/02/2017  |  Full story...

Unilever invests in ‘Snatch’ augmented reality treasure hunt game

Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”.


10/02/2017  |  Full story...

Cancer Research UK uses proximity marketing to drive donations on World Cancer Day

UK consumers turned to their smartphones to support World Cancer Day 2017, with a proximity engagement campaign run on behalf of Cancer Research UK in early February driving a nine per cent click through rate.


10/02/2017  |  Full story...

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.

09/02/2017  |  Full story...

Snapchat and Instagram growing fast in UK- report

Snapchat’s UK user base experienced explosive growth of 89.8% in 2016, to 11.2 million users, according to eMarketer’s latest mobile usage forecast.

08/02/2017  |  Full story...

Omnichannel demands shifting in-store expectations

Bricks-and-mortar stores remain a key link in the omnichannel chain for UK shoppers, according to a new report.


08/02/2017  |  Full story...

Ad blocking goes mobile: 615m devices blocking ads worldwide

Around 615 million devices are now blocking ads across the globe, as more people deploy ad blocking software on their phones too, according to new research.

07/02/2017  |  Full story...

Snapchat unveils $4.2bn IPO plans (but reveals $515m loss for first time)

Snap Inc, the owner of Snapchat, has applied to become a public company with a $4.2bn float, but in doing so revealed a $515m loss last year amid slowing gowth for the messaging app.


06/02/2017  |  Full story...

Facebook beats expectations as ad revenue leaps up 53%

Mobile ads have boosted Facebook’s revenue by 53%, as the social network smashed expectations.


03/02/2017  |  Full story...

Yahoo enters UK Daily Fantasy Sports market

Yahoo has announced the launch of Yahoo Sport Daily Fantasy in the UK, offering sports fans one-day and one-week fantasy contests for cash prizes.


03/02/2017  |  Full story...

Snap Ads gets self-serve technology solution via 4C

Snapchat's new ad marketplace, dubbed “Snap Ads” is getting self-serve technology solution that lets marketers manage ad placements on Snapchat.


02/02/2017  |  Full story...

Lego debuts social network for kids

Lego has launched a new social network specifically made for Lego builders aged 5 to 13 years old.


01/02/2017  |  Full story...

Snapchat Spectacles: Cool or creepy? [INFOGRAPHIC]

With the hype on Snap Inc.’s upcoming IPO and its Spectacles release, agency Mediakix has developed an infographic and video guide to the chat app's big year ahead...

31/01/2017  |  Full story...

UK beats US and Europe for Christmas 2016 mobile spend

UK shoppers spent more via mobile this Christmas than the US and Europe, according to Adobe’s latest Digital Index. Of every £10 spent online in the UK, £4.10 came from a mobile device.


31/01/2017  |  Full story...

Asda cuts food waste with supplier matchmaking app

UK supermarket chain Asda Has launched a food waste matchmaking app, letting suppliers buy and sell food that would otherwise be dumped.


31/01/2017  |  Full story...

Acquia to power Virgin Sport online festival platform

Digital solutions firm Acquia, has been hired as the technical lead on delivering Virgin Sport’s new festival platform.


27/01/2017  |  Full story...

Snapchat debuts TV-style ratings with Nielsen deal

Snapchat has struck a partnership with Nielsen's mobile Digital Ad Ratings (mDAR) unit, giving brands the ability to buy guaranteed Snapchat audiences by age group and gender.


26/01/2017  |  Full story...

Android starts testing ‘Instant Apps’: BuzzFeed, Periscope, Viki and Wish

Google has made available a number of applications as Instant Apps, using lightweight software that loads with a URL tap and installs on the go.

26/01/2017  |  Full story...

New maths app does the homework (and explains answers)

A new app, Socratic has gone live, offering to solve student’s homework by from a simple camera snap.

23/01/2017  |  Full story...

Snapchat lets advertisers target users based on offline behaviour

Snapchat has partnered with Oracle to offer advertisers a way of targeting its users based on their offline behaviour, a practice its CEO once referred to as "creepy".


20/01/2017  |  Full story...

Retail apps failing to meet consumer expectations, research finds

Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research.


20/01/2017  |  Full story...

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