Digital Intelligence

Entries from Digital Intelligence tagged with "mobile marketing"

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Aussie Hair partners visual marketing platform Olapic

Visual marketing platform Olapic has been selected by P&G brand Aussie Hair to offer a content format, called Content in Motion.

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24/03/2017  |  Full story...

Yahoo boosts store footfall for O2 through location-based mobile marketing campaign

Yahoo has struck partnership with location specialist Statiq, which will see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK.

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23/03/2017  |  Full story...

7 in 10 Twitter users on social while watching TV

Twitter users are keen second-screeners – being 33% more likely than the average internet user to be on another device while watching TV, according to new research.

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23/03/2017  |  Full story...

Online retail sales up 15%, but growth through smartphones slowing

UK online retail sales were up +15% year-on-year (YoY) in February, according to the latest figures from the IMRG Capgemini e-Retail Sales Index, building on solid growth in February 2016 (+16%).

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22/03/2017  |  Full story...

Adidas to shift TV budget to digital: "You don't see any TV advertising anymore"

Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted.


21/03/2017  |  Full story...

Fake news and advertising: Premium publishers "protect brands from negative effects"

Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile - with lifts of up to 92% in some instances, according to new research.

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21/03/2017  |  Full story...

Higher or Lower? New voice-based Alexa game helps brands advertise on Amazon Echo

A chart-topping game that’s been sweeping the globe has been launched for the Amazon Echo and now boasts voice assistant Alexa as its game host.

20/03/2017  |  Full story...

Majority of marketers “not confident they’ve sussed mobile”

The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a new report.

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17/03/2017  |  Full story...

Virtual flop? VR device sales falling short of expectations

The VR industry shipped 6.3 million devices worldwide and generated $1.8bn in revenue during 2016, according to new research.

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16/03/2017  |  Full story...

Global video ad trends: Mobile devices drive viewership

Mobile devices attract the most video views for advertising video-on-demand (AVOD) services with global distribution, according to new research.

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15/03/2017  |  Full story...

Facebook takes on Snapchat with “Messenger Day”

Facebook has launched its own temporary messaging service, less than a fortnight after rival Snapchat floated on the stock exchange.

14/03/2017  |  Full story...

Guest comment: Three challenges for the web, according to its inventor

Yesterday marked the world wide web’s 28th birthday. Sir Tim Berners-Lee, inventor of the World Wide Web and founder of The Web Foundation, looks at how the web has evolved, and what we must do to ensure it fulfils his vision of an equalising platform that benefits all of humanity.

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13/03/2017  |  Full story...

App ad trends: Mobile video ad spend dominates gaming

Video ad formats are by far the most popular format in the mobile app gaming market, according to new research.

13/03/2017  |  Full story...

PG Tips turns Monkey into Facebook chatbot for Red Nose Day

The iconic PG tips Monkey has come to life online as a Facebook Messenger chatbot for Red Nose Day.

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13/03/2017  |  Full story...

Cheetah Mobile rebrands mobile ad business as Cheetah Ads

Mobile app firm Cheetah Mobile has launched Cheetah Ads, its newly rebranded mobile advertising business.

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10/03/2017  |  Full story...

UK mobile ad spend continues to soar ahead of desktop (as Google beats Facebook)

The amount spent on mobile ads in the UK is forecast to reach nearly £7bn this year, accounting for 36.6% of the UK’s media ad investment by the close of the year, according to new research.

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09/03/2017  |  Full story...

Shazam debuts augmented reality tool for brands

Media recoignition app Shazam has launched a a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users.

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09/03/2017  |  Full story...

Most popular brands and trends from MWC on Twitter

With Mobile World Congress (MWC) over for another year, Hotwire looks at the Twitter stats to uncover the biggest trends at this year's event.

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08/03/2017  |  Full story...

"Things Guys Don’t Talk About": New social media film for Childline

Creative agency, Don’t Panic, has created a hero film ‘Things Guys Don’t Talk About’ for Childline, as part of its #ToughToTalk campaign, which aims to empower boys to seek support for suicidal feelings.

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08/03/2017  |  Full story...

NHS uses Snapchat to attract new recruits during National Apprenticeship Week

The NHS, the UK’s largest employer, is turning to Snapchat for a social media campaign aimed at attracting apprentices to the health service during the Government’s 10th National Apprenticeship Week.

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07/03/2017  |  Full story...

Top 10 trends at Mobile World Congress 2017: 5G, IoT and robots

Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with robots, AI and old school Nokia's stealing the show.

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06/03/2017  |  Full story...

Snapchat beats expectations as stock leaps 44% on stock market debut

Snap Inc, the owner of messaging app Snapchat, has gone public after months of speculation, with shares initially priced at $17, with stocks jumping 44% to US$24.48 on the first day of trading.

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03/03/2017  |  Full story...

Almost two-thirds of insurers and aggregators “neglecting mobile and tablet users”

When it comes to top UK insurer’s mobile website performance, AXA leads the way and Quantum needs improvement , according to new research.

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03/03/2017  |  Full story...

Banking CRM trends: One size fits all approach to customer engagement “no longer acceptable”

Consumers will no longer stand for a ‘one-size fits all’ approach to customer engagement from their banks, with nearly half of British consumers (48%) considering switching their bank as a result of receiving poor customer service, according to new research.

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03/03/2017  |  Full story...

Snapchat IPO: Massive £19bn valuation despite revealing losses

Snap Inc, the owner of Snapchat, is set to make its debut on the New York Stock Exchange today with a better-than-expected market valuation of $24bn (£19bn).

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02/03/2017  |  Full story...

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