Digital Intelligence

Entries from Digital Intelligence tagged with "mobile marketing"

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EU fines Google record €4.3bn over Android app dominance

Google has been fined €4.34bn (£3.8bn) by the EU for abusing its control of the Android operating system by forcing vendors to pre-install its apps.

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20/07/2018  |  Full story...

The World Cup Effect: Mobile data highlights global and UK football trends

There was a 52% increase in UK ‘football fans’ during the World Cup, while female interest increased by 41% compared to 24% in males, according to new research.

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19/07/2018  |  Full story...

First 100% mobile car rental service launches in London

The first 100% mobile car rental service, Virtuo, is set to shake up the car rental scene as it launches in London today.

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19/07/2018  |  Full story...

Huawei runs first photography competition judged by AI

Mobile phone maker Huawei has launched a photography competition, rated by the HUAWEI P20 Pro’s AI and Alex Lambrechts, a top Leica photographer.

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16/07/2018  |  Full story...

Creepy or cool? Consumer attitudes towards new technology

RichRelevance, the global leader in experience personalisation, has launched the results of its annual ‘Creepy or Cool’ survey – a look at consumer attitudes towards technology in the retail space.

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12/07/2018  |  Full story...

Tinder launches 'video loop' GIF feature globally

Tinder has started the global rollout of Tinder Loops, which lets users add two-second looping videos.

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11/07/2018  |  Full story...

World Cup marketing trends: 4m bored Brits shop on their smartphones during matches

Online retailers are expecting a ‘boom’ in mobile purchases with over 4 million Brits shopping on their smartphones while watching the 2018 World Cup.

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05/07/2018  |  Full story...

10% of Brits would cut back on EU trips if free mobile roaming ends after Brexit

10% of the public would holiday in Europe less often if free mobile roaming is scrapped after Brexit, according to new research.

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03/07/2018  |  Full story...

Strong mobile ad growth in 27 markets across Europe

Belarus, Serbia and Russia where the fastest growing European countries for mobile ad spend during last year, with many countries growing fast, according to new research.

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02/07/2018  |  Full story...

Customers turning their backs on businesses with bad tech

Three fifths of UK consumers leave a website in less than 30 seconds if it’s ugly or hard to navigate, while a quarter of Britons have switched loyalty for better tech, according to new research.

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02/07/2018  |  Full story...

Tesco tests till-free stores with 'Scan Pay Go' app

Tesco is testing a new “shop and go” technology that lets customers scan and pay for their groceries on their smartphone and then walk out of the store without visiting a till.

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29/06/2018  |  Full story...

Faster web pages already rank higher in mobile searches (even before Google “Speed Update”)

Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches.

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29/06/2018  |  Full story...

Consumers remind brands that ‘simplicity’ is the most important part of a digital experience

When it comes to digital experiences, consumers value easy-to-use brand websites more than anything else, according to new research.

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27/06/2018  |  Full story...

Pinterest Pincodes: Furniture store Neptune uses QR-style codes

Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social.

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27/06/2018  |  Full story...

Nearly half of UK workforce would feel comfortable using wearable devices at work

With the international market for wearables having reached a new high in 2017 with 16.9% growth year on year, Instant Offices delves into what impact this trend will have on the workplace as we know it.

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25/06/2018  |  Full story...

Cannes Lions Winner: Pedigree 'SelfieSTIX' sweeps mobile awards

In New Zealand, Pedigree launched a campaign to promote its new SelfieSTIX product which helps dog owners to create perfect selfies with their pets, winning a raft of Cannes Lions mobile awards in the process.

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22/06/2018  |  Full story...

Cannes Lions Winner: How a ‘Corruption Detector became Brazil’s most downloaded app

Consumer protection firm ReclameAQUI ran a campaign in to fight corruption in Brazil by offering a smartphone app ahead of an October 2017 general election. The app became the most downloaded in the country, and won this year’s mobile Grand Prix in Cannes Lions.

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22/06/2018  |  Full story...

Search trends: How Page 1 of Google has changed for travel brands

In both mobile and desktop searches for travel, Google now shows on average 8.8 organic blue links on page one (down from the traditional ten), according to new travel sector-specific research.

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21/06/2018  |  Full story...

Digital video usage in the UK: mobile viewing on the rise

Mobile viewing is on the rise in the UK and smartphones are becoming a popular choice for video entertainment, according to new data.

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06/06/2018  |  Full story...

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.

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01/06/2018  |  Full story...

Mobile makes up quarter of global media use (as planning shifts from channels to ‘mindsets')

Nearly a quarter (24%) of all global media consumption will be mobile this year, up from just 5% in 2011 as the mobile internet takes share from almost all other media, according to new research.

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30/05/2018  |  Full story...

‘Bring your own device’ linked with cybersecurity risk for six in 10 UK SMEs

With a week until GDPR hits, there is a correlation between ‘bring your own device’ (BYOD) schemes and increased cybersecurity risk in small businesses, according to new research.

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23/05/2018  |  Full story...

Global ecommerce trends: “Mobile-First” consumer mindset grows

On-the-Go omnishoppers generate the highest ‘Lifetime Sales Value’ simultaneously fueling in-app sales and higher conversion rates on shopping apps vs. mobile, according to new research.

22/05/2018  |  Full story...

“Second Screening” while watching TV 'makes ads more effective'

The effectiveness of an advert improves when audiences are using a phone/tablet while watching TV, with 75% of viewers more likely to follow up on the ad, according to new research.

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17/05/2018  |  Full story...

Deadpool returns to Snapchat with shoppable AR lens

Snapchat is running a new augmented reality ad to promote 20th century Fox’ latest subversive superhero film Deadpool 2, featuring a new ‘Shoppable AR’ attachment letting people buy tickets within the app.

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16/05/2018  |  Full story...

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