Digital Intelligence

Entries from Digital Intelligence tagged with "mobile marketing"

25 result(s) displayed (1 - 25 of 2066)

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giffgaff debuts Snapchat Lens for "Big Swim" campaign

Mobile network giffgaff has launched a bespoke Sponsored Lens on Snapchat as part of its Big Swim campaign.

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21/04/2017  |  Full story...

Understanding ‘mobile first’ consumer behaviours [INFOGRAPHIC]

How can consumer behaviour on smartphone and tablet devices can be aligned with that old business stalwart “Maslow’s Hierarchy of Needs”? This new infographic from comScore attempts to find out…

20/04/2017  |  Full story...

Pre-roll ads: “Least interruptive and best for brand recall”

Pre-roll ads are not only seen as least intrusive by consumers, but they also have the best recall on both mobile devices and desktop computers, according to new research.

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20/04/2017  |  Full story...

World lenses: Snapchat goes big with augmented reality

Snapchat is pushing further into the high-tech world of augmented reality with “World Lenses”, a new set of rear-camera lenses that let users place virtual objects in the real world using the app's camera.

19/04/2017  |  Full story...

Instagram Stories overtakes Snapchat for daily active users

Instagram Stories has surpassed Snapchat in terms of daily active users, according to new figures.

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18/04/2017  |  Full story...

Brands get real-time ‘event-triggers’ for mobile ads from Blis

Location data firm Blis and marketing company TVTY have teamed up to launch location-based digital ad campaigns reacting to real-time events.

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18/04/2017  |  Full story...

Timberland drives store footfall with mobile location ads

Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores.

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18/04/2017  |  Full story...

Mastercard looks to the future with artificial intelligence startups

Mastercard has welcomed five new startups to its Start Path Global programme – the company’s global initiative to support innovative later-stage startups who are reshaping the future of commerce.

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18/04/2017  |  Full story...

UK marketing trends: Mobile drives digital ad spend past £10 billion threshold

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital Adspend.

12/04/2017  |  Full story...

Google Assistant ditches Keep for new Home app

Google has updated its Assistant smart speaker with greater inegreation with its Home app, signalling a move away from its Keep note app.

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11/04/2017  |  Full story...

Mobile milestone: Android overtakes Windows PC usage for first time

Android has surpassed Windows as the world’s most popular operating system for internet usage for the first time, according to new statistics.

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04/04/2017  |  Full story...

Fake news! This year's best (and worst) April Fools pranks in digital

In 2017, it's getting harder to discern real news stories from fake ones- which made last weekend's April 1st pranks even harder to spot than usual. To help you out, we've put together some of the best hoaxes from this year's pranksters for your viewing pleasure…

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03/04/2017  |  Full story...

Talk to the animals? New phone add-on helps you understand your pet’s mood

Phone maker Moto has introduced a new app designed to translate pet’s moods into easy-to-understand verbal communication, launching on April 1st.

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03/04/2017  |  Full story...

TabMo expands mobile video ad tech in UK with Mobsta hire

Programmatic mobile video advertising company TabMo has recruited Dan Read for the newly-created role of head of trading and platform sales, to meet customer demand as mobile advertising spend set to reach almost £7 billion.

03/04/2017  |  Full story...

Samsung aims to extinguish 'exploding phone' woes with AI-powered Galaxy S8

Samsung has unveiled new versions of its flagship smartphone as it looks to recover from the disaster of its fire-prone Note 7 handset last year.


30/03/2017  |  Full story...

Facebook takes on Snapchat with “Stories” feature

Facebook is rolling out ‘Stories’ in its main Facebook app, copying Snapchat’s main feature for the fourth time in less than a year.

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30/03/2017  |  Full story...

Samsung debuts new VR content platform

To coincide with the launch of its new S8 smartphone, Samsung has launched a new VR content service in UK, SamsungVR.com and Samsung VR application.

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30/03/2017  |  Full story...

Amazon planning augmented reality furniture stores?

Amazon is exploring the possibility of appliance and furniture stores, as well as using AR and VR to help customers visualise what it would look like in their homes.

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29/03/2017  |  Full story...

Stella Artois predicts future customers with AI tool from Blis

Stella Artois is the first brand to sign up to a new AI-powered mobile ad solution called "Blis Futures".

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28/03/2017  |  Full story...

US uses social media for TV discovery

The way US consumers watch TV is changing, with social media and mobiles affecting how they discover what to what to watch next in the living room, according to new research.

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28/03/2017  |  Full story...

Tech-savvy generation demands the high street to up its game

Bricks and mortar stores have to do more to satisfy tech savvy shoppers and improve the in-store experience, according to new research.

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28/03/2017  |  Full story...

New e-ink calendar syncs to Google account

The traditional wall calendar has been given a high-tech upgrade, thanks to a clever use of electronic ink from a Japanese inventor.

27/03/2017  |  Full story...

Aussie Hair partners visual marketing platform Olapic

Visual marketing platform Olapic has been selected by P&G brand Aussie Hair to offer a content format, called Content in Motion.

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24/03/2017  |  Full story...

Yahoo boosts store footfall for O2 through location-based mobile marketing campaign

Yahoo has struck partnership with location specialist Statiq, which will see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK.

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23/03/2017  |  Full story...

7 in 10 Twitter users on social while watching TV

Twitter users are keen second-screeners – being 33% more likely than the average internet user to be on another device while watching TV, according to new research.

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23/03/2017  |  Full story...

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