Digital Intelligence

Entries from Digital Intelligence tagged with "mobile marketing"

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New YouTube vertical video ads adapt to mobile orientation

YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.

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14/09/2018  |  Full story...

Holiday hang ups: Third of Brits getaways affected by mobile app problems

Mobile apps played a central role in the British holiday experience this summer, with more than a third of holidaying Brits saying app problems ruin their holiday, according to new research.

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14/09/2018  |  Full story...

Mobile marketers have less than six days to re-engage users before they uninstall

Mobile marketers have less than six days to re-engage users before they uninstall, with 40% of users who uninstall an app willing to redownload it further down the line, according to new research.

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07/09/2018  |  Full story...

Apple self-driving car involved in ‘minor crash’

An Apple self-driving car was involved in a crash while merging onto an expressway near the company's Silicon Valley headquarters this month.

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05/09/2018  |  Full story...

Vodafone targets business with ‘More than Mobile’ campaign

Vodafone has launched a campaign to raise awareness of its offerings that are more than mobile.

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05/09/2018  |  Full story...

Tech ‘connecting Brits to nature’: Go-Pros, AR and mobiles get people outdoors

While spent unplugged might be just what we need to improve health, wellbeing and happiness, paradoxically new technologies and gadgets are actually leading to Brits spending more time outside than ever before.

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04/09/2018  |  Full story...

TabMo and Playground xyz raise the creativity game in mobile advertising

TabMo and Playground xyz are bringing new creative formats to mobile advertising aimed at driving awareness for brands, generating revenue for publishers and improving the user experience.

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03/09/2018  |  Full story...

Yandex to test self driving taxi in Russia

Russian internet giant Yandex is to begin testing a new autonomous ride-hailing service in the tech-centric town of Innopolis.

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31/08/2018  |  Full story...

Ariana Grande adds mixed reality ‘Sweetener’ to album launch

Thousands of Ariana Grande fans will move to hotspots across the UK to unlock VIP prizes in a mixed reality campaign launched this week to mark the release of her new album, ‘Sweetener’.

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31/08/2018  |  Full story...

Yandex “in talks with Russian retail stores about new smartphone launch”

Russian search giant Yandex is in talks with Russian retail stores about the sale of its rumoured smartphone, according to the newspaper Vedomosti.

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28/08/2018  |  Full story...

Huawei and ZTE 5G technology banned in Australia

China's Huawei and ZTE have been banned from providing 5G technology equipment to Australia, citing national security concerns.

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24/08/2018  |  Full story...

Google and Urban Airship team up for super-fast mobile notifications

Google Cloud Platform has partnered with Urban Airship, a customer experience company, to launch Boost, which has been designed to help brands improve how they target customers via notifications.

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24/08/2018  |  Full story...

Social poker site KamaGames gets into blockchain

European social mobile poker operator KamaGames has announced its entry into the Blockchain and Cryptocurrency landscape with the launch of its own KamaGames Token (KGT).

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17/08/2018  |  Full story...

43% of Brits ‘now own at least one smart home device’

Over two-fifths (43%) of Brits now own at least one smart product in their home, with security systems most appealing, according to a new survey looking into attitudes towards IoT technology in 2018.

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13/08/2018  |  Full story...

How many selfies does the average Brit take for the perfect photo?

Brits will take an average of 8 selfies to get the perfect photo before posting on social media - yet 80% will still edit and filter images to improve their appearance before sharing.

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10/08/2018  |  Full story...

98% of leading apps ‘do not comply with GDPR’

Only one in every fifty apps is compliant with the General Data Protection Regulation (GDPR) according to a new study.

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09/08/2018  |  Full story...

Apple becomes first trillion dollar US-listed company

Apple has become the first US-listed company to be valued at a trillion dollars after its third-quarter earnings exceeded Wall Street's expectations.

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07/08/2018  |  Full story...

WhatsApp debuts paid-for business tools (and plans ads)

WhatsApp has launched a pay-to-use tools for businesses to communicate with their customers, as the chat app also plans to run ads on the platform later this year.

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03/08/2018  |  Full story...

News app trends: Top 10 breaking news stories of 2018 (so far)

The birth of the royal baby was the story which most resonated with the UK public in the first half of 2018, according to new research looking at push notifications sent on each day by UK news and media apps.

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02/08/2018  |  Full story...

Love Island fans spend more time on the TV show’s app than on Facebook, Whatsapp or Twitter

ITV reality show Love Island has been the TV hit of the summer, and new research indicates that its fans are more loyal the the shows official app than major social networks.

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27/07/2018  |  Full story...

JD Sports launches music platform

Multichannel instore and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers instore and via its mobile app JD Sports.

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25/07/2018  |  Full story...

Google gets surprise profit boost despite $5bn monopoly fine

Google’s parent company Alphabet has beaten earnings expectations, getting $32.7bn in revenue in the three months to the end of June, after the firm reported stronger ad sales than expected.

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24/07/2018  |  Full story...

EU fines Google record €4.3bn over Android app dominance

Google has been fined €4.34bn (£3.8bn) by the EU for abusing its control of the Android operating system by forcing vendors to pre-install its apps.

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20/07/2018  |  Full story...

The World Cup Effect: Mobile data highlights global and UK football trends

There was a 52% increase in UK ‘football fans’ during the World Cup, while female interest increased by 41% compared to 24% in males, according to new research.

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19/07/2018  |  Full story...

First 100% mobile car rental service launches in London

The first 100% mobile car rental service, Virtuo, is set to shake up the car rental scene as it launches in London today.

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19/07/2018  |  Full story...

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