Digital Intelligence

Entries from Digital Intelligence tagged with "mobile marketing"

25 result(s) displayed (1 - 25 of 2099)

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Shakira promotes latest album with augmented reality treasure hunt

Sony Music US Latin has teamed up with location-based experiences platform Landmrk, for the global launch of Shakira’s latest album ‘El Dorado’.

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24/05/2017  |  Full story...

When should children get smartphones? Most parents say 11

Most parents believe children should be 11 years or over before they own a smartphone or tablet with internet capability, according to new research.

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24/05/2017  |  Full story...

EU fines Facebook £95m for ‘misleading’ WhatsApp data

The European Union’s competition watchdog has fined Facebook 110 million euros (£94.5m) for providing misleading information over its buyout of mobile messaging service WhatsApp.

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19/05/2017  |  Full story...

Digital assistants “to outnumber people by 2021”

Globally, the native digital assistant installed base is set to exceed 7.5 billion active devices by 2021, which is more than the world population according to the US Census Bureau on May 1, 2017.

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19/05/2017  |  Full story...

8 things from Google I/O: Smart snaps, Siri rival and Android Go

This week Google held its annual I/O conference for developers, talking up the web giant’s latest milestones and unveiling new products, including a smarter camera, a revamped Google Home and a lighter Android Go OS for emerging market.


19/05/2017  |  Full story...

Snapchat rolls out “Max Reach” feature in UK and France

Snapchat's Max Reach feature has been rolled out in the UK and France, allowing brands to reach every user of the app with their digital advertising.

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17/05/2017  |  Full story...

The future of car sales: Virtual test drives and mobile purchases

The days of browsing car showrooms for your new motor has not ended yet, but the landscape has shifted significantly over the past few years and car showrooms of tomorrow could exist almost entirely online, according to a new report.

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17/05/2017  |  Full story...

App trends: Communications and social increasingly dominate app time

The app sector is like a “clogged pipe”, where social and communication apps dominate most people’s time, while other sectors will be left to “fight over the scraps”, according to a new report.

17/05/2017  |  Full story...

Snapchat "Sponsored World Lens" turns 3D augmented reality into ads

Snapchat is launching a new promotional Lenses ad format that lets advertisers superimpose corporate logos on their photos and videos.

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16/05/2017  |  Full story...

Ecommerce meets high street: Most Brits turned off by “Disconnected Shopping Experience”

Retailers are still struggling to provide a personalised experience for shoppers, despite capturing customer data through online channels and loyalty programmes, according to new research.

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16/05/2017  |  Full story...

Online video trends: 50% of sports fans watching matches on the internet

Online now forms a key part of the sports viewing experience for many sports fans, according to new research from Global Web Index.

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16/05/2017  |  Full story...

Bose boosts Formula One sponsorship with Yahoo partnership

Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process, according to a report.

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16/05/2017  |  Full story...

Citymapper tests free London bus service

Transport app Citymapper has moved into real life vehicles, with a new bus that drives an under-serviced route in London.

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15/05/2017  |  Full story...

Influencer marketing: How much do celebrities earn for social media posts?

As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data.

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15/05/2017  |  Full story...

Japan's Softbank invests $500m in Improbable to create "VR cities"

London-based virtual reality firm Improbable has raised $500m (£388m) in one of the biggest investments in an early stage European technology business.

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12/05/2017  |  Full story...

Tablet ownership rates falling

Internet users are not only failing to purchase new tablets, but that many existing tablet users are choosing not to upgrade their devices, according to new research.

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12/05/2017  |  Full story...

Snapchat losses widen as user growth slows

Snapchat has seen its shares tumble after the social network reported disappointing growth in the first three months of the year.

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11/05/2017  |  Full story...

40% of all online grocery purchases in the UK now made on mobile

Criteo has released its UK FMCG Deep Dive – Taking Stock of the Future of Grocery report, exploring the latest e-Retail themes and trends in the UK FMCG marketplace, including the impact of mobile on grocery shopping, and identifies the most searched terms used by shoppers and which products shoppers inevitably buy.

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10/05/2017  |  Full story...

New ‘discovery-driven commerce’ platform goes live in the UK

Curalate has launched in the UK, with Farfetch and Lipsy among more than 50 European brands already working with the US-based digital marketing technology company.

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10/05/2017  |  Full story...

Coca-Cola pioneers personalised displays in-store with Google AI

Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.

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10/05/2017  |  Full story...

Spotfiy debuts QR-style codes to boost music sharing

Spotify has launched Spotify Codes, which lets users share any track, artist, album, or playlist available on the platform.

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10/05/2017  |  Full story...

TripAdvisor gets into food delivery with GrubHub

TripAdvisor is partnering with GrubHub to implement instantaneous access to delivery menus from its website and its mobile app.

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09/05/2017  |  Full story...

L’Oréal Paris gets 51% sales boost with new range on Snapchat

Beauty brand L’Oreal swapped traditional advertising for real social media buzz to introduce its Pure Clay Masks – and got a 51% sales boost.

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09/05/2017  |  Full story...

Targeting people, not devices: The rise of "cross device ID matching" in marketing

Cross-device audience ID matching will be used in 58% of total UK online ad spend by 2020, compared with 28% in 2016, according to new research.

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08/05/2017  |  Full story...

Facebook nears 2 billion users as mobile accounts for 85% of ad revenue

Facebook attracted 1.94 billion active monthly users in the three months to the end of March, as the social network saw its mobile ads dominate revenues during another record financial quarter.

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04/05/2017  |  Full story...

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