Digital Intelligence

Entries from Digital Intelligence tagged with "mobile marketing"

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IPA Bellwether: UK companies cut marketing budgets for first time in seven years

UK marketers have recorded a reduction to marketing budgets for the third quarter of 2019 as economic and political uncertainty around Brexit drains confidence, according to new data.

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17/10/2019  |  Full story...

Post purchase fail: Top fashion retailers stop marketing once purchase complete

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.

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17/10/2019  |  Full story...

Brits have two shopping apps on their mobiles

Shoppers are moving targets, jumping across physical and digital channels as they browse, purchase and request service and support, according to new research.

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17/10/2019  |  Full story...

YouTube launches AR make-up Masthead to brands

YouTube has launched an augmented reality letting viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras.

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16/10/2019  |  Full story...

15 tech predictions for the next decade: Amazon 5G, VR meetings and brain-controlled devices

By 2021, algorithmic and anti-bias data auditors emerge to tackle "pale, male and stale" artificial intelligence, reveals CCS Insight in its predictions for 2020 and beyond.

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07/10/2019  |  Full story...

Internet prime time: Brits' internet use peaks at 9pm on Wednesdays

Peak time for being on the internet in Britain is 21:00 on Wednesdays, while 04:45 on weekdays is the quietest time, according to new research.

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02/10/2019  |  Full story...

Google overtakes Facebook for user app installs (while TikTok rises)

For the first time Google has surpassed Facebook in the total number of attributed installs, meaning Google Ads has powered more app installs over the 6 month period than Facebook Ads, according to new research.

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26/09/2019  |  Full story...

Airship boosts localised marketing with new EU Cloud Site

Customer engagement company Airship is debuting its new EU cloud site and expanding its integration marketing clouds and data, making it easier for marketers to localise messages to international audiences.

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25/09/2019  |  Full story...

Mobile ad trends: Clicks rise (but conversions still lag behind desktop)

Mobile ads are on the rise, with 60% of ad clicks coming from a mobile device over the past 12 months, but desktop converts almost 60% more than mobile, according to new research.

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20/09/2019  |  Full story...

Location Sciences strikes deal with African premium ad network Vicinity Media

Mobile location data and intelligence firm Location Sciences has announced a contract with Vicinity Media, Africa's first premium location-based ad network.

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17/09/2019  |  Full story...

Uber to cut 435 tech jobs amid more financial losses

Uber has laid off 265 engineers and 170 members of its product teams as the ride-hailing app and tech firm looks to save costs following heavy losses.

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12/09/2019  |  Full story...

Uber rival Kapten offers free ride when reunited with driver

Ride-hailing app Kapten is rewarding passengers with a free ride when they’re reunited with a driver they’ve previously used.

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12/09/2019  |  Full story...

UK consumers excited by arrival of 5G (but fearful of driverless cars and AI)

Biometrics, 5G and wearable tech top the list of modern technologies UK consumers are most excited about, according to new research.

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12/09/2019  |  Full story...

Apple event: Video streaming and gaming platform coming soon

Apple has used its annual iPhone launch event to introduce detailed plans for its own streaming and gaming services.

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11/09/2019  |  Full story...

Ad fraud risk unseen by 2 in 5 marketers despite fears new ad formats will drive a surge

Marketers are unaware of the risks of ad fraud on mobile advertising campaigns, with 41% not considering mobile ad fraud to be a threat to their ad spend.

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09/09/2019  |  Full story...

Digital ad trends: UK viewability reaches over 70% for the first time

Viewability of online and mobile ads is the highest it’s ever been in the UK, ahead of Germany, Australia and the US, according to new research.

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06/09/2019  |  Full story...

Become the star of your own ad: Chinese Deepfake app ZAO goes viral

Deepfake app Zao has risen to the top of Chinese app sales charts less than a week after going live, sparking privacy concerns in the process.

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03/09/2019  |  Full story...

Smartphone eye tracking study: high-impact ad formats drive exponentially higher attention

Inskin Media has partnered with Lumen Research in the first study of its kind, providing unique insight into mobile ad viewing behaviour through eye-tracking using just the smartphone camera.

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30/08/2019  |  Full story...

School and technology: Young Brits want social media lessons and smartphone limits

Ahead of the new academic year next week, young Brits are calling for tighter rules and awareness around the use of smartphones and social media in schools, according to new research.

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30/08/2019  |  Full story...

Huawei told it can't use Google apps on new phones

Huawei’s next generation of smartphones will not be able to use Google apps and services under the current US trade ban, Google has said.

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29/08/2019  |  Full story...

Airship buys Apptimize to boost mobile testing for clients

Mobile marketing firm Airship has acquired Apptimize, helping its clients such as Adidas, ASOS and Vodafone test and optimise mobile experiences across devices.

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28/08/2019  |  Full story...

Snapchat opens ‘Lens Studio’ to creators

Snapchat has announced new updates to Lens Studio, a free desktop app that allows anyone to build AR for Snapchat.

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28/08/2019  |  Full story...

Apple launches new credit card (but don't keep it in your wallet)

Apple has launched a new credit card this week, but the tech giant has warned that the high tech Apple Card may be permanently discoloured by some fabrics found in wallets and jeans.

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23/08/2019  |  Full story...

Video streaming emerges as the killer app for 5G in the US

The 5G era is set to drive the next wave of growth in video streaming, with 78 percent of U.S. consumers indicating they will expand this activity as they adopt the next-generation wireless standard in smartphones and home-networking solutions, according to a survey conducted by IHS Markit Digital Orbit.

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23/08/2019  |  Full story...

App marketing trends: Impressions rise 26% as ‘private programmatic’ soars

In-app mobile ad impressions rose 26% over last year as advertisers move to Private marketplaces (PMPs) to buy and sell inventory, according to new research.

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21/08/2019  |  Full story...

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