Digital Intelligence

Entries from Digital Intelligence tagged with "mobile marketing"

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Onefootball hires SpotX for global video ad partnership

Onefootball is working with SpotX to monetise the football media platform’s video inventory, first rolling out on the German market.

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14/06/2019  |  Full story...

Is Fortnite becoming the next big social network?

Popular online video game Fortnite is fast becoming the messaging service and central social gathering space for its millions of teen and tween players, according to new research.

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14/06/2019  |  Full story...

European digital advertising sees fastest growth since 2011- IAB

European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.

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10/06/2019  |  Full story...

'Sign in with Apple': A new hurdle for location services?

Apple has launched a new "sign in with Apple" tool similar to those offered by Facebook and Google.

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06/06/2019  |  Full story...

‘Love Island fever’: How brands can cash in on second screen advertising

Advertisers should keep an eye on the TV screen from next week, as Monday’s Love Island premiere marks the beginning of a potentially lucrative summer for brands.

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31/05/2019  |  Full story...

Honor takes on Apple and Samsung with high-spec phone for under £600

Honor takes on Apple and Samsung with high-spec phone for under £600

Huawei's Honor brand has launched its latest phone series, the Honor 20, with high spec for a lower price, flying in the face of the current US blockade.

22/05/2019  |  Full story...

Instagram shuts down direct messaging app

Instagram shuts down direct messaging app

Instagram is closing down its standalone Direct messaging app within the next month.

17/05/2019  |  Full story...

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

The number of ‘hungry searches’ using their mobiles to find specific food around them has risn by 6% in just 2 years, according to new research.

16/05/2019  |  Full story...

YouTube uses AI to help advertisers edit video for short form content

YouTube has unveiled its latest editing tool which aims to help advertisers optimise their content for mobile audiences.

YouTube uses AI to help advertisers edit video for short form content

15/05/2019  |  Full story...

Heetch raises $38m in funding for ridesharing platform

Paris-based high-growth ride-sharing platform Heetch has raised $38m in a Series B funding round as it looks to expand in French-speaking countries.

Heetch raises $38m in funding for ridesharing platform

14/05/2019  |  Full story...

Uber shares flop on stock market debut

Uber floated on the stock market on Friday, falling 7% below its IPO price amid concerns about whether such companies are able to turn a profit.

Uber shares flop on stock market debut

13/05/2019  |  Full story...

Facebook F8 round-up: new dating, shopping and group chat features

Facebook used its annual F8 conference to announce its biggest redesign in a decade, including more emphasis on private chat groups, a ‘secret crush’ dating feature and new shopping tools for WhatsApp and Instagram.

Facebook F8 round-up: new dating, shopping and group chat features


02/05/2019  |  Full story...

Location Sciences partners with SITO Mobile to boost geo-targeting accuracy

Location Sciences has struck a new partnership with SITO Mobile to provide independent analysis and authentication of its location-targeted advertising data.

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01/05/2019  |  Full story...

Battle of the translation assistants [INFOGRAPHIC]

How good are Google Assistant, Amazon’s Alexa and Apple’s Siri at translating some of the most popular phrases of all time? A new study takes a look…

Battle of the translation assistants [INFOGRAPHIC]

29/04/2019  |  Full story...

Smartphone now accounts for half of all UK digital ad spend

UK advertisers spent £13.44bn on digital advertising in 2018, marking a 15% year-on-year increase, according to new research.

Smartphone now accounts for half of all UK digital ad spend

24/04/2019  |  Full story...

Urban Airship rebrands as just ‘Airship’: expands beyond ‘push’ mobile marketing

Urban Airship, one of the pioneers of mobile push notification marketing, is rebranding under the name Airship to reflect its expansion into wider customer engagement marketing.

Urban Airship rebrands as just ‘Airship’: expands beyond ‘push’ mobile marketing

18/04/2019  |  Full story...

Shutterstock launches “View in Room” augmented reality for mobile

Shutterstock has launched a virtual reality experience that lets iOS app users visualize how an image from Shutterstock’s collection would look in real life.

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17/04/2019  |  Full story...

L’Oréal partners with Boots for AI-powered spot-scanning advice tool

L’Oreal has pioneered the role of AI and AR in cosmetics, creating the Makeup Genius app that trailblazed a new digital approach to “try before you buy”. In a sector where product trial is constrained by the number of people able to get to beauty counters in stores and meet advisors, L’Oreal realised that digital channels could overcome the bottleneck.

L’Oréal partners with Boots for AI-powered spot-scanning advice tool

15/04/2019  |  Full story...

Google takes on Amazon Web Services with ‘Cloud for Retail’ platform

Google has launched a new solution designed to help retailers deliver personalised recommendations, unite online with offline shopping experiences and AI analytics.

Google takes on Amazon Web Services with ‘Cloud for Retail’ platform

15/04/2019  |  Full story...

Gameloft picks PubMatic for programmatic in-app ads

Mobile games developer Gameloft is working with Pubmatic to run in-app advertising across its roster of titles.

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12/04/2019  |  Full story...

Who’s tracking you? New tool shows what popular sites know about users

Tinder continues to track your location when the app is not in use, while Facebook and Instagram not only track your location but also save your home address and most commonly visited locations, according to a new study.

Who’s tracking you? New tool shows what popular sites know about users

12/04/2019  |  Full story...

Snapchat unveils gaming and AR platform

Snapchat has launched a multiplayer video game service, alongside a new AR utility platform, as the chat app looks to expand amid growing competition from larger rival Instagram.

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09/04/2019  |  Full story...

The rise of voice: 22% speaking to their video devices

Over one fifth (22%) of internet users across four markets – the US, UK, Australia and India – use the available voice-command features to operate their TV and video devices, with another 30% planning to do more in the future, according to new research.

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03/04/2019  |  Full story...

UK programmatic ads outperform direct buys for the first time

Programmatic viewability rates out-performed publisher direct buys across desktop and mobile web display in the UK, according to new research.

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02/04/2019  |  Full story...

Instagram debuts in-app shopping feature

Instagram has launched an in-app checkout feature for a limited number of brands, making it possible for users to purchase products without leaving the app.

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25/03/2019  |  Full story...

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