Digital Intelligence

Entries from Digital Intelligence tagged with "mobile marketing"

25 result(s) displayed (1 - 25 of 2469)

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App marketing trends: Impressions rise 26% as ‘private programmatic’ soars

In-app mobile ad impressions rose 26% over last year as advertisers move to Private marketplaces (PMPs) to buy and sell inventory, according to new research.


21/08/2019  |  Full story...

Huawei reveals own operating system HarmonyOS ahead of Android ban

Huawei has officially announced HarmonyOS, the operating system developed to replace its reliance on Android.

Huawei reveals own operating system HarmonyOS ahead of Android ban

12/08/2019  |  Full story...

Two thirds of UK adults worried artificial intelligence will take people’s jobs

Artificial intelligence (AI) think tank has commissioned an independent survey among more than 2,000 UK adults to uncover the nation’s sentiments towards AI technologies.


08/08/2019  |  Full story...

Brits 'spend 32 hours on phones during a weeks holiday'

People from the UK spend more than half an hour each day using tech for work while on holiday and over a third of people say they get anxious if they don’t have access to the internet on holiday, according to new research.

Brits 'spend 32 hours on phones during a weeks holiday'

08/08/2019  |  Full story...

Pinterest debuts mobile ad tools

Pinterest has launched Mobile ad tools, a new feature that gives advertisers the ability to create and manage their Pinterest campaigns on a mobile device.


31/07/2019  |  Full story...

TikTok owner working on own-brand smartphone

ByteDance, the Chinese company behind popular video-sharing app TikTok is branching out into making smartphones.

TikTok owner working on own-brand smartphone

31/07/2019  |  Full story...

Vodafone teams with Mencap for connected living project

Vodafone Business Ventures and Mencap are launching Connected Living, a scheme that aims to use internet of things (IoT) technology and connectivity to enhance the quality of life for people with a learning disability through bespoke software adapted to meet the unique needs of its users.


25/07/2019  |  Full story...

Mobile to acquire 3Cinteractive to boost mobile engagement for clients

IMImobile has conditionally agreed to acquire US-based mobile engagement and RCS Business Messaging leader 3Cinteractive.


24/07/2019  |  Full story...

New study reveals countries most addicted to their screens

New research by reveals the countries who spend the most time on their screens, along with insights into which gender and age groups tend to spend more time online.


22/07/2019  |  Full story...

High quality environment 'boosts perception of mobile ads'

Ads viewed in high-quality mobile web environment are perceived 74% more favourably than the same advertisements seen in low-quality environments, according to a new study.


17/07/2019  |  Full story...

Battle of the translators: Google Assistant beats Siri

Google Assistant is the world’s top performing real time voice translator, ahead of Siri and Skype, according to new research.


12/07/2019  |  Full story...

African telecoms trends: Mauritius still leads but Algeria and South Africa growing

Mauritius leads the telecoms market in Africa, with Algeria and South Africa now in the top three after overtaking Ghana and Tunisia, according to new data.


10/07/2019  |  Full story...

Global mobile ad trends: 9 in 10 UK users find targeted marketing messages annoying

Over half (52%) of consumers globally agree that intrusive or irrelevant mobile marketing messages give them a poor opinion of the app or website that hosts them, according to new research.


10/07/2019  |  Full story...

Click and Collect Cars? 27% of Brits would buy car online without test drive

Over a quarter of Brits would be happy to buy a car online, having never seen the vehicle in person, according to new research.


08/07/2019  |  Full story...

TV ad report: most viewers have second screen nearby

Three quarters of UK viewers (75%) have second screen devices nearby when watching TV, making TV a primary driver of digital activity for direct to consumer (DTC) brands, according to new research.


28/06/2019  |  Full story...

The rise of TikTok: Bytedance breaks billion monthly users across apps

ByteDance, owner of popular video app TikTok, has announced it now attracts over one billion monthly users across the world.


27/06/2019  |  Full story...

KFC 'Pocket franchise' app wins two Gold Lions in Mobile

Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its "Pocket Franchise" campaign in China.


21/06/2019  |  Full story...

Cannes winner: Burger King’s ‘Whopper Detour’ takes top direct marketing prize

Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonalds.


21/06/2019  |  Full story...

Cannes Lions winner: Virtual clothing app wins Digital Craft prize

Clothing retailer Carlings won the top prize in the Digital Craft category at Cannes Lions, for its ‘adDress the Future’ campaign that lets fashionistas show off their clothing designs without harming the environment.


20/06/2019  |  Full story...

Onefootball hires SpotX for global video ad partnership

Onefootball is working with SpotX to monetise the football media platform’s video inventory, first rolling out on the German market.


14/06/2019  |  Full story...

Is Fortnite becoming the next big social network?

Popular online video game Fortnite is fast becoming the messaging service and central social gathering space for its millions of teen and tween players, according to new research.


14/06/2019  |  Full story...

European digital advertising sees fastest growth since 2011- IAB

European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.


10/06/2019  |  Full story...

'Sign in with Apple': A new hurdle for location services?

Apple has launched a new "sign in with Apple" tool similar to those offered by Facebook and Google.


06/06/2019  |  Full story...

‘Love Island fever’: How brands can cash in on second screen advertising

Advertisers should keep an eye on the TV screen from next week, as Monday’s Love Island premiere marks the beginning of a potentially lucrative summer for brands.


31/05/2019  |  Full story...

Honor takes on Apple and Samsung with high-spec phone for under £600

Honor takes on Apple and Samsung with high-spec phone for under £600

Huawei's Honor brand has launched its latest phone series, the Honor 20, with high spec for a lower price, flying in the face of the current US blockade.

22/05/2019  |  Full story...

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