Digital Intelligence

Entries from Digital Intelligence tagged with "mobile marketing association"

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Most smartphone users ‘actively seeking local info’

Over four in five (81%) of UK smartphone users have looked for local information on their mobile devices, with the numbers even higher in the US, France, Germany and Japan, according to a new global study. The Mobile Marketing Association (MMA) has published a new whitepaper entitled “Getting Started — A Brand Marketer’s Guide to the Mobile Web and Mobile Apps: Not an Either/or Proposition.”

29/06/2011

29/06/2011  |  Full story...

First mobile web ad metrics launched

For the first time, standardised key metrics for measuring advertisements have been established for the mobile interactive industry, via a joint effort by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA).

The “Mobile Web Advertising Measurement Guidelines” provide a framework to govern how ad impressions are counted on the mobile Web, and were set with the assistance of the Media Rating Council (MRC). A joint task force, comprised of members of the IAB’s Mobile Advertising Committee and the MMA’s Measurement Committee, met for more than a year to develop these guidelines, which specifically cover WAP/Mobile Web advertising.

03/03/2011

03/03/2011  |  Full story...

64% of UK consumers have entered contests with their mobiles

The "2008 Annual Global Mobile Attitude and Usage Survey" from the Mobile Marketing Association (MMA) has found that 8% of Western European consumers have taken part in some form of mobile marketing during the last year, writes ClickZ. In addition, one third of consumers have said that they are "interested" in mobile marketing. In the UK, the survey found that 64% of respondents have used text-based contests or voting with their mobiles, while 25% use SMS alert services. It also showed that 10% of those polled in the UK use mobile internet services each week.
From ClickZ: http://www.clickz.com, 17/11/2008
MMA UK Chapter: http://www.mmaglobal.com/uk

17/11/2008

Mobile marketing set to take off

The Mobile Marketing Association (MMA) has released its inaugural Mobile Attitude and Usage Study covering five markets in Western Europe, writes Mobile Europe. The study polled 1,535 mobile users in the UK, Germany, France, Italy and Spain and suggests that conditions are right for strong mobile marketing growth. Key findings include:

  • 1 in 10 mobile users is highly interested in mobile marketing with 3 in 10 showing moderate interest.
  • Half of all Italian and Spanish mobile users are at least moderately interested in mobile marketing.
  • 2-way text messaging is the most important functionality across all age groups. 7 in 10 consumers have used text messaging with Italy and Spain the most experienced markets.
  • 15% of all consumers have experienced mobile marketing.
  • Interactive voting, advertising and product or service information are the most common forms of mobile marketing.
  • Users are most attracted to mobile coupons, special sales and alerts about accounts and purchases.

Mobile Marketing Association press release: http://mmaglobal.com, 15/01/2008

16/01/2008

Mobile marketing set to take off

The Mobile Marketing Association (MMA) has released its inaugural Mobile Attitude and Usage Study covering five markets in Western Europe. The study polled 1,535 mobile users in the UK, Germany, France, Italy and Spain and suggests that conditions are right for strong mobile marketing growth. Key findings include:

  • 1 in 10 mobile users is highly interested in mobile marketing with 3 in 10 showing moderate interest.

  • Half of all Italian and Spanish mobile users are at least moderately interested in mobile marketing.

  • 2-way text messaging is the most important functionality across all age groups. 7 in 10 consumers have used text messaging with Italy and Spain the most experienced markets.

  • 15% of all consumers have experienced mobile marketing.

  • Interactive voting, advertising and product or service information are the most common forms of mobile marketing.

  • Users are most attracted to mobile coupons, special sales and alerts about accounts and purchases.

Mobile Marketing Association press release: http://mmaglobal.com, 15/01/2008

15/01/2008

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