Digital Intelligence

Entries from Digital Intelligence tagged with "mondelez"

11 result(s) displayed (1 - 11 of 11)

Cadbury rings in a #Cadvent Christmas with Yahoo Storytellers

Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign.

02/12/2016  |  Full story...

Mondelez to sell Oreos in China via Alibaba ecommerce deal

Mondelez has struck a deal with Alibaba’s Tmall to start selling its products to Chinese consumers online.

08/04/2016  |  Full story...

Cadbury reveals new Milk Tray Man after online search

Cadbury has picked Patrick McBride, a firefighter from Liverpool, to be its Milk Tray Man, beating off more than 20,000 hopefuls after an online campaign.

04/02/2016  |  Full story...

Cadbury’s embarks on search for new Milk Tray man

Cadbury's is running a new ad campaign to find a new Milk Tray man as part of a campaign to mark the 100th anniversary of the iconic chocolate selection box.

23/11/2015  |  Full story...

Mondelez predicts online sales to hit $1bn by 2020

Mondelez is planning a major push into ecommerce as the owner of food brands including Oreo, Cadbury’s and Kenco, embarks on a cost-cutting drive.

11/09/2015  |  Full story...

Mondelez axes poorly performing media in digital drive

Mondelez is slashing poorly performing advertising costs, as the FMCG giant instead spends more on parts of the digital spectrum it knows yield strong returns.

16/02/2015  |  Full story...

Mondelez invests 20% of ad budget into digital video and mobile with Google tie up

Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google.

08/10/2014  |  Full story...

Top food brands make ‘responsible’ digital marketing pledge

Top food and beverages firms, including Mondelez, Unilever and McDonald's, have committed to stop advertising and promotional activities targeted at children below 12 years across platforms as part of a new global pledge to step up responsible marketing.

26/09/2014  |  Full story...

Mondelez changes CMO to ‘chief growth officer’

FMCG giant Mondelez, owner of brands such as Cadbury's, Philadelphia and Oreo has scrapped its traditional Chief Marketing Officer position for a new wider-reaching role that includes global strategy and research and development.

11/08/2014  |  Full story...

Kraft first brand to sign to Nielsen ‘viewability’ ratings

Nielsen has struck a global deal with Integral Ad Science who will power the ad viewability measurement within Nielsen Online Campaign Ratings, which currently provides demographic ratings for online ad campaigns.

02/04/2014  |  Full story...

3 major food brands turn to digital in cost cutting drive

A number of FMCG giants including Kraft, Kellogg and Mondelez International are cutting operational costs amid weak consumer spending- putting new investments in digital instead, according to a new report.

25/02/2014  |  Full story...

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