Digital Intelligence

Entries from Digital Intelligence tagged with "motoring"

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Autotrader floatation on ice: Cloudy future for classified ad revenues

The classified ad titles of Autotrader were a perfect example of how media created a market place that bought buyers and sellers together. Then came the web, and the model simply didn’t transfer that comfortably. Google made everything discoverable, the barriers to launching a classified ad board collapsed, and Craigslist found a model in giving away almost everything for free. Maybe that’s why the planned £2bn sale of the Guardian Media Group subsidiary ‘Trader media group’ that owns the once unassailable motoring title has gone quiet. Private equity group Apax was lined up to broker the deal that could have even been a flotation rather than a trade sale. Strong implications for any media company that relies on classifieds…


01/04/2011  |  Full story...

Ebay to sell new cars via GM deal

The expansion in scope of the auction giant took another big step today with the announcement of a deal with General Motors that will see Ebay become a major retailer of new cars. The scale of the deal suggests a strategic move into primary retailing, alongside the second hand market the brand started out in. 20,000 cars from over 200 Californian dealers will be available from today, in a move that is clearly a pilot ahead of a wider repositioning.

11/08/2009  |  Full story...

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