Digital Intelligence

Entries from Digital Intelligence tagged with "msn"

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AOL expands content deal with MSN

AOL is to provide the content for Microsoft’s redesigned MSN Experience with premium video and news.

02/10/2014  |  Full story...

Microsoft ditches own content for MSN relaunch

Microsoft has relaunched its flagship portal MSN, and will now rely entirely on third parties for content, with a new look designed to appeal to a growing mobile audience.

09/09/2014  |  Full story...

Love to hate Google? Web giant ‘most’ and ‘least’ liked media brand for advertisers

It seems advertisers have intensely mixed feelings about Google, as the brand has topped a best reputation list of media brands- but was also voted the least pleasurable to work with, in the same poll.

03/09/2014  |  Full story...

MSN logging off: IM pioneer to shut down

Instant messaging pioneer MSN Messenger is finally being switched off after 15 years, as the once popular hangout for teens has been usurped by Skype and mobile chat apps such as WhatsApp, Instagram and Snapchat.

01/09/2014  |  Full story...

Hobbit movie gets first ever 3D printer blueprint ad

Microsoft Advertising and Warner Bros. UK today announce the launch of a new cross-platform campaign to support the 13th December release of The Hobbit: Desolation of Smaug.

02/12/2013  |  Full story...

Case study: Persil targets digital mums with ‘mighty’ personalised stories for kids

In September 2013, Persil worked with TMW to support the launch of its new ‘Small and Mighty’ range. To support the launch of the new Persil created ‘Be Mighty’, a digital campaign featuring a series of animated and interactive online story books for children. This case study looks at how the detergent brand made smart use of its brand image and target audience to come up with a cutting edge digital campaign that delivered a lasting impact on consumers.

25/10/2013  |  Full story...

Ad targeting trends- Major portals losing ground to niche sites

Major portals such as MSN and Yahoo are losing their stronghold on consumer attention with many turning to sites specific to their interest, according to new research. The study, from Mediasyndicator commissioned research with YouGov (1,987 UK adults) in order to discover the types of websites consumers visit for content and the environments in which they are most engaged and open to advertising.

06/11/2012  |  Full story...

Microsoft revamps MSN with own news operation

Microsoft is launching its own news services, MSN News as part of its new re-designed MSN portal. The new-look MSN site will be exclusive for Windows 8 and will be available for Internet Explorer 10 users by the end of October.

04/10/2012  |  Full story...

China internet access restrictions on VPN, MSN, search and social media

Online access rights are tightening again in China – at least that’s the experience of many people online behind the ‘Great Firewall of China’. Key tools such as VPN, alongside global media properties such as MSN seem to be targeted as part of a broad change in access rights in China. Big implications for multinationals working in China, as well as a reminder of how unsettled the changing internet regulatory frameworks are…

17/05/2011

17/05/2011  |  Full story...

MSN revamps UK homepage with links to Facebook and Twitter

Microsoft has revamped the homepage for MSN UK, which will start integrating Facebook and Twitter on its main page. The changes will be the first major adjustment since September 2007 and are intended to simplify the website's design to reduce download time.

A large high-profile spot on the main page will also have the new MSN Video Player, offering online TV service. "The new homepage is much lighter, much whiter, much shorter [in overall length], much smaller", said Peter Bale, executive producer of MSN UK at Microsoft. With the social networking additions, site visitors can access and update their accounts directly from the main page, intending to create a centralized home for UK internet users.

03/06/2010

03/06/2010  |  Full story...

Largest UK internet sites

Sites ranked by visits for the week ending 5th Dec 09.

Digital_Strategy_Largest_internet_sites_by_visits_UK_Dec09_Small2.jpg

11/12/2009

Top 10 entertainment websites: UK

Sites ranked by visits for the week ending 5th Dec 09.

Digital_Strategy_Top_10_entertainment_websites_UK_Dec09_Small.jpg

11/12/2009

Top entertainment sites: UK

YouTube tops the entertainment list of all visits in UK, Oct 09

Digital_Strategy_Online_Top_entertainment_sites_UK_Oct09_Small.jpg

23/10/2009

Top 10 websites: UK

Ranked by visits for the week ending 15th August 2009

Digital Strategy data - Top 10 websites: UK. Ranked by visits for the week ending 15th August 2009

26/08/2009

Top 10 websites and traffic : Brazil

Internet audience and reach for leading websites in Brazil, Mar 2009

Digital Strategy Data  - Top 10 websites and traffic : Brazil. Internet audience and reach for leading websites in Brazil Mar2009.jpg

16/04/2009

Most visited video websites: UK

Ranked by market share of UK internet visits, Feb 2009

Digital Strategy data - Most visited video websites: UK. Ranked by market share of UK internet visits, Feb 2009

Source: Hitwise: http://www.hitwise.co.uk

16/03/2009

Top 10 popular websites in the UK, November 2008

Top 10 popular websites in the UK, November 2008

This list features the most popular websites based on UK Internet usage for November 2008, ranked by market share of visits across all Hitwise industries.

Source: Hitwise Datacentre, November 2008, based on market share of visits
Hitwise: http://www.hitwise.co.uk/datacenter

18/12/2008

Top 10 popular websites in the UK, October 2008

Top 10 popular websites in the UK, October 2008

This list features the most popular websites based on UK Internet usage for October 2008, ranked by market share of visits across all Hitwise industries.

Source: Hitwise Datacentre, October 2008, based on market share of visits
Hitwise: http://www.hitwise.co.uk/datacenter

26/11/2008

Top 10 popular websites in the UK, September 2008

Digital Strategy data - Top 10 popular websites in the UK, September 2008

This list features the most popular websites based on UK Internet usage for September 2008, ranked by market share of visits across all Hitwise industries.

Source: Hitwise Datacentre, September 2008, based on market share of visits
Hitwise: http://www.hitwise.co.uk/datacenter

29/10/2008

Mariate Arnal

MSN Mexico

September 2008

Mariate ArnalEight years ago Mariate left the world of management consultancy and joined the team of just over a dozen people at MSN in Mexico City. She has played an instrumental role in helping to expand the role of commercial media on the internet in Mexico, growing the scope of online marketing in the country and raising advertiser confidence. Today the team at MSN is over 50 people and the scope of the website is a hundred times greater than back in 2000. Along the way Mariate co-founded the industry trade association and has helped accelerate the migration of marketers’ focus to online. In this interview she talks about the role of reach in media planning, why high-end demographic audiences have switched to the web, and why many brand managers still don’t understand what online is about.

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24/09/2008  |  Full story...

Top 10 popular websites in the UK, June 2008

Digital Strategy data - Nielsen Top 10 popular websites in the UK, June 2008

Note: This list features the most popular websites based on UK Internet usage for June 2008, ranked by market share of visits across all Hitwise industries.

Source: Hitwise Datacentre, June 2008, based on market share of visits
Hitwise: http://www.hitwise.co.uk/datacenter

29/07/2008

Microsoft launches new web analytics service

Microsoft has launched its beta for Project Gatineau its free web analytics service, writes New Media Age. The trial has currently gone live in the US. Unlike other free offerings the service provides demographic data in addition to age and gender segmentation based on users MSN Live IDs. Standard tools such as click tracking, marketing campaign reporting and conversion tracking are also included. The service uses technology provided by DeepMetrix, acquired by Microsoft in 2006.
Microsoft recently posted its fastest growth in revenues since 1999. Q3 revenues were up 27% year-on-year to $13.76bn (£6.7bn) with turnover reaching $4.29bn (£2.1bn) (from $3.48bn (£1.7bn) in 2006). The release of both Windows Vista and Halo 3 contributed to the strong results.
Finally, Microsoft also ended weeks of speculation when it piped Google to the post to take a 1.6% £240m (£117) stake in Facebook (valuing Facebook at $15bn (£7.3bn)). The deal will also see Microsoft selling ads for the site as it expands beyond the US.
From New Media Age: http://www.nma.co.uk, 31/10/2007
Microsoft: http://www.microsoft.com

01/11/2007

Leading UK Mobile Web Sites*

Unique Visitors, Age 15+
January 2007
U.K. Audience

Digital Strategy data - Leading UK Mobile Web Sites

* Does not include operator landing sites such as O2 Active

** Mobile to PC Reach Index for a brand is defined as the brand’s reach among Mobile Web users divided by its reach among PC-based internet users. Differences in reach % may not be statistically significant.

Source: comScore/ Telephia MobileWeb Metrix
comScore: http://www.comscore.com

13/05/2007

Leading US Mobile Web Sites*

Unique Visitors, Age 15+
January 2007
U.S. Audience

Digital Strategy data - Leading US Mobile Web Sites

* Does not include operator landing sites

** Mobile to PC Reach Index for a brand is defined as the brand’s reach among mobile Web users divided by its reach among PC-based internet users. Differences in reach % may not be statistically significant.

Source: comScore/ Telephia MobileWeb Metrix
comScore: http://www.comscore.com

12/05/2007

Top 10 popular websites in the UK, February 2007

Digital Strategy data - Top 10 popular websites in the UK, February 2007

This list features the most popular websites based on UK Internet usage for February 2007, ranked by market share of visits across all Hitwise industries.

Source: Hitwise Datacentre, February 2007, based on market share of visits
Hitwise: http://www.hitwise.co.uk/datacenter

31/03/2007

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