Digital Intelligence

MTV is launching a new sex education series on Snapchat, with Trojan condoms lined up as sponsor.

17/05/2016  |  Full story...

Viacom is bolstering its mobile content strategy for MTV with the launch of branded content apps and partnerships with mobile network operators.

27/02/2015  |  Full story...

Viacom is bolstering its mobile content strategy for MTV with the launch of branded content apps and partnerships with mobile network operators.

25/02/2015  |  Full story...

This chart shows the top branded Instagram accounts whose content has been shared on social networking sites other than Instagram. MTV created the most shareable photos on Instagram with over 134 million shares, almost double it's closest competitor the NBA (68,463 million). HBO's Girls is the only television programme to make it into the top 10 with just under 22 million shares over the period analysed.

20/11/2013  |  Full story...

Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data.

31/10/2013  |  Full story...

Broadcaster Viacom is adding 30 more of its shows to Twitter’s social video 'Amplify' program after ‘a great response from advertisers’ to its MTV Awards promotion on the social network.

View a sample Amplify ad below:

Roy Hibbert's BIG block. One of the nicest you'll see #NBARapidReplay - http://t.co/aAJmjhQugM

— NBA (@NBA) May 19, 2013

19/08/2013  |  Full story...

Lynx has become the second major brand in a month to use photo sharing app Snapchat in a new campaign.

25/07/2013  |  Full story...

MTV is running its first campaign on popular photo sharing app Snapchat to promote sixth season of UK reality show 'Geordie Shore'.

26/06/2013  |  Full story...

YouTube, VEVO, MTV owners Viacom and iTunes are the most popular entertainment web properties in Europe, according to new research. The study, from comScore, indicates that in August 2011, 345.8 million European unique visitors went to Entertainment properties, an increase of 10 percent from the previous year. On average, users spent 174.5 minutes (2.9 hours) on these sites, representing a 10-percent increase in average engagement.

28/10/2011

28/10/2011  |  Full story...

In a landmark ruling, a judge has rejected a $1bn lawsuit brought by Viacom accusing Google of allowing copyrighted material on its YouTube service without permission. The US movie and television giant sued Google and YouTube for a billion dollars in March 2007, arguing that they condoned pirated video clips at the website to boost its popularity.

The lawsuit was merged with a similar complaint being pursued by the English Premier League, which said football clips were also routinely posted on YouTube without authorization. Viacom's suit charged that YouTube was a willing accomplicee to "massive copyright infringement" and sought more than one billion dollars in damages.

24/06/2010

24/06/2010  |  Full story...