Digital Intelligence

Entries from Digital Intelligence tagged with "nestle"

20 result(s) displayed (1 - 20 of 20)

Nestlé teams up with Salesforce for 'digital lab'

Nestle has opened a digital lab inside SalesForce's New York office for its water brands, becoming the first brand to intagrate with the CRM giant in this way.

08/08/2016  |  Full story...

Nescafe's Tumblr switch: Six months on

At the end of last year coffee brand Nescafe made the surprising decision to move its entire global and local sites to Tumblr. This case study looks at how the Nestle-owned brand has fared in the following six months.

05/07/2016  |  Full story...

Shazam powers Nespresso campaign for first ‘connected coffeemaker’

Nestle is using Shazam’s visual recognition tools to support the launch of its first connected machine Prodigio.

20/04/2016  |  Full story...

Why Nescafe ditched its website for Tumblr

Nescafé’s recent decision to convert all of its international and local websites to Tumblr blogs is a bold move but it does come with some benefits, new research suggests.

24/09/2015  |  Full story...

Nescafé ditches brand website for Tumblr

Nescafé has shifted its global websites on to the Tumblr blogging platform, declaring the ‘dotcom is dead’, as the Nestle-owned coffee brand looks to boost its reach with millenials.

17/09/2015  |  Full story...

Kit Kat partners YouTube for on-pack promotion

Nestlé is rebranding KitKats as "YouTube Break" for a limited run of 600,000 bars in the UK.

14/05/2015  |  Full story...

Nestle recruits interns via Vine contest

Food giant Nestle has teamed up with Twitter to offer an internship, picking a winner based in who submits the most inventive Vine video.

24/02/2015  |  Full story...

Top food brands make ‘responsible’ digital marketing pledge

Top food and beverages firms, including Mondelez, Unilever and McDonald's, have committed to stop advertising and promotional activities targeted at children below 12 years across platforms as part of a new global pledge to step up responsible marketing.

26/09/2014  |  Full story...

Nestle offers rewards to social fans with new coffee hub

Nestle has launched “The Pod” a social media hub letting Nescafe fans share actions for virtual and real rewards.

15/07/2014  |  Full story...

Nestle planning ‘Star Trek’ style food replicator

It may sound like something out of Star Trek, but Nestle is developing a food replicator that will create customised consumable items based on the users’ dietary requirements.

25/06/2014  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

15/05/2014  |  Full story...

Which 16 brands get a billion customers a year?

Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global ones, according to new research.

15/05/2014  |  Full story...

Top 10 YouTube brand channels in the Philippines

Smart Corporate, Nestle, and Unilever’s Ponds were the top three most views YouTube brand channels in the Philippines during 2014, according to new data.

20/02/2014  |  Full story...

KitKat uses Captcha alternative game

Kit Kat has partnered with PlayCaptcha to use a new ad format that offers an games-based alternative to traditional 'Captcha' web verification forms.

11/12/2013  |  Full story...

Google reveals KitKat OS update with Nexus 5 smartphone

Google has revealed the latest version of its Android operating system, named after the Nestle chocolate brand KitKat, as part of the launch of its Nexus 5 smartphone.

Watch the promo video here:

04/11/2013  |  Full story...

Right to Reply: Android Kit Kat- an epic branding fail?

The bizarre Android Kit Kat tie-up this week has sparked controversy, with many calling for a boycott of the new operating system. Viv Cole, head of E-learning at Digital Strategy Consulting, looks at why Google’s latest confectionery theme could leave a bad taste in the mouths of consumers…

06/09/2013  |  Full story...

Google ties with Nestle to launch ‘Android Kit Kat’

In one of the stranger marketing tie-ups this year, Google has partnered with Nestle to name the latest version of its Android mobile operating software after it’s Kit Kat chocolate bar.

05/09/2013  |  Full story...

Video viral of the week: Kit Kat ‘dancing babies’ gets 1m views in a week

Nestlé has launched a new video campaign in India featuring dancing babies- seeding the ad on YouTube ahead of its first TV broadcast and getting 1.5m views in the process. See why it’s our viral video of the week below…

30/01/2013  |  Full story...

Video viral of the week: Kit Kat performs own ‘space jump’

In honour of Felix Baumgartner’s landmark skydive from the edge of space, Nestle sent a Kit Kat bar into the ether with a video camera. See why it's our video viral of the week below…

24/10/2012  |  Full story...

Nestle puts GPS trackers in Kit Kat bars to deliver prizes

Nestle has launched a (slightly creepy) new promotion for its Kit Kat, Yorkie and Aero bars, embedding GPS trackers in select bars, with the promise to track down the buyer within 24 hours to deliver a £10,000 prize.The promotion called 'We will find you', will involve six KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium, or Yorkie bars.

Watch the promo video here:

24/09/2012  |  Full story...

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