Digital Intelligence

Entries from Digital Intelligence tagged with "new zealand"

25 result(s) displayed (1 - 25 of 36)

1 2 Next >>


Video viral of the week: Air New Zealand gets surreal with Katie Holmes in air safety video

Air New Zealand has become famous for its big budget safety videos that go viral on the internet, but it’s latest is its most ambitious yet. See why it’s our video viral of the week below…

airnz.jpg

14/07/2017  |  Full story...

Coca-Cola rolls out AI-equipped vending machines in universities

Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand.

coca%20cola%20vending.jpg

14/07/2017  |  Full story...

Facebook denies targeting "insecure teens" to boost ad clicks

Facebook has denied claims that it has been targeting potentially vulnerable youths who “need a confidence boost” to boost ad clicks from brand advertising on the social network.

stress%20teen.jpg

02/05/2017  |  Full story...

Microsoft HoloLens goes on sale in six new countries

Microsoft's augmented reality glasses, dubbed HoloLens are now available to pre-order in parts of Europe, Australia and New Zealand as the trend for next-gen tech heats up.


13/10/2016  |  Full story...

Dominos Pizza tests flying delivery drones

Domino's has begun testing New Zealand pizza delivery via the first commercial drone delivery service in the world.

26/08/2016  |  Full story...

Smirnoff turns selfies into bespoke cocktails… live on Facebook

Smirnoff recently launched a new campaign in New Zealand, that transforms people’s selfies with a customised cocktail recipe, creating them live on Facebook.

11/08/2016  |  Full story...

McDonald’s fail: Name your own burger site attracts tasteless creations

Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a "Create Your Taste" campaign that resulted in a number of highly offensive burger names appearing on its official site.

21/07/2016  |  Full story...

Qantas crew wears All Blacks rugby kit after losing Twitter bet

Staff at Australian airline Qantas have kept up their end of a bizarre social media bet after New Zealand triumphed in the Rugby World Cup final on Saturday.

03/11/2015  |  Full story...

Heineken winning Rugby World Cup sponsorship battle

Heineken UK is the best performing sponsor of the upcoming Rugby World Cup, while New Zealand have been rated the “Most Social Rugby Union”, according to new research.


16/09/2015  |  Full story...

New Zealand beats England in Rugby World Cup (social media) final

The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to programmatic and social sharing experts, RadiumOne.

15/09/2015  |  Full story...

Kellogg's turns cereal boxes into virtual reality players

Kellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard virtual reality mount for mobile phones.


11/09/2015  |  Full story...

Elf and safety: Air New Zealand gets into the Hobbit for epic viral video

Most flight safety videos can be tedious affairs, but this new video from Air New Zealand transports us to Middle Earth, with a host of stars from the new Hobbit movies adding new meaning to ‘elf and safety’.

The video will be progressively rolled out across Air New Zealand’s fleet from this week. View it in full below:

24/10/2014  |  Full story...

New Zealand social trends: What brands are succeeding on Facebook?

Social media usage is now standard practice in our daily lives with 80% of online New Zealanders using these sites each month, according to new research from Nielsen.

26/08/2014  |  Full story...

Video viral of the week: Axe encorages men to embrace weekdays

Axe has launched a new digital campaign designed to remind men that fragrances are not just for special occasions, as the Unilever body spray brand encourages their core audience of young males to embrace weekdays.

21/08/2014  |  Full story...

Instagram soft-launches new picture messaging service Bolt - but only in New Zealand, Singapore and South Africa

Instagram has released its new "one tap picture messaging app" Bolt, but currently only users in New Zealand, Singapore and South Africa can use it. The launch of the Snapchat-style app follows last week's accidental reveal of Bolt's existence when ads for it briefly appeared on Instagram.

30/07/2014  |  Full story...

New Zealand ecommerce trends: More than half now shop online

New Zealanders have well and truly embraced internet shopping. There are now 1.9 million New Zealanders shopping online, 56 percent of the total population, according to new research.

08/07/2014  |  Full story...

Digital Intelligence April 2014

Digital Strategy data - Digital Intelligence April 2014

Another milestone in digital development: the month when online ad revenues overtook broadcast TV for the first time. Latest research from the US shows the shape of things to come in dozens more markets as the media mix continues to evolve.

In the same month 'traditional media' giants continued to build their digital portfolios with Disney buying Maker Studios, the largest channel on YouTube.

- Facebook: Profits triple as mobile now accounts for a staggering 60% of its ad revenue
- Google: Links online and offline behaviour with a new in-store mobile shopping trials
- Amazon: Latest PR activity turns kitchens into shopping carts with a digital wand to scans barcodes at home

Full research, case studies and videos on click through. If your team are replanning brand activity mid-year, need inputs for 2015 plans, then simply email us to connect with one of the digital strategists for your market.

Read April 2014

Recent editions of Digital Intelligence | Apply for a guest account for Digital Intelligence

30/04/2014

Video ad spend: Australia and New Zealand

This chart shows the total video ad spend growth between H1 2012 and H1 2013 across four countries. The US saw an increase in digital video ad revenue of 85%, exceeding its closest New Zealand by 33%. the data also shows that Australia saw the lowest growth in digital video ad revenue with 20%.

Video ad spend: Australia and New Zealand. This chart shows the total video ad spend growth between H1 2012 and H1 2013 across four countries. The US saw an increase in digital video ad revenue of 85%, exceeding its closest New Zealand by 33%. the data also shows that Australia saw the lowest growth in digital video ad revenue with 20%.

08/04/2014  |  Full story...

Digital ad spend: Australia and New Zealand

This chart shows the total digital ad spend growth between H1 and H2 across four countries. New Zealand showed the greatest increase for the period growing its digital advertising revenue by 29%. Adversely Australia saw the lowest growth in ad revenue with 16%.

Digital ad spend: Australia and New Zealand. This chart shows the total digital ad spend growth between H1 and H2 across four countries. New Zealand showed the greatest increase for the period growing its digital advertising revenue by 29%. Adversely Australia saw the lowest growth in ad revenue with 16%.

08/04/2014  |  Full story...

Mobile ad spend: Australia and New Zealand

This chart shows the total mobile ad spend growth between H1 2012 and H1 2013 across four countries. This category saw massive growth across all regions, but Australia saw a growth of 170%. New Zealand, which saw the greatest growth in total digital ad revenue saw the lowest increase in mobile ad spend with 73%.

Mobile ad spend: Australia and New Zealand. This chart shows the total mobile ad spend growth between H1 2012 and H1 2013 across four countries. This category saw massive growth across all regions, but Australia saw a growth of 170%. New Zealand, which saw the greatest growth in total digital ad revenue saw the lowest increase in mobile ad spend with 73%.

08/04/2014  |  Full story...

Mega founder Kim Dotcom launches political party

Kim Dot Com, the controversial founder of cloud storage site Mega, has formed a political party in New Zealand.

31/03/2014  |  Full story...

Toblerone boosts sales 132% with national ‘Thank You’ day

Kraft Foods worked communications partner GeiserMaclang to create a ‘national thank you day’ in the Philippines to promote its Tobelerone confectionery brand. The campaign was a huge success which can be proved from the fact that official website generated nearly 500,000 hits and the Toblerone sales escalated 132%.

24/02/2014  |  Full story...

Samsung ditches Android for Tizen with second smartwatch range

Samsung has showcased its second attempt at smartwatches, with two new versions of its Gear range, running on its own Tizen operating system rather than Android.

24/02/2014  |  Full story...

Online advertising revenues in New Zealand hits $400m

Online advertising spend in New Zealand surpassed $400 million in 2013, according to a report by the Interactive Advertising Bureau (IABNZ) and PwC.

21/02/2014  |  Full story...

Who uses social media in New Zealand?

2.8 million people accessed a social media site in New Zealand during November 2013, according to new research.

21/02/2014  |  Full story...

Further results

Other tags

Digital Intelligence tag list:

Copyright ©2000-2017 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy