Digital Intelligence

Entries from Digital Intelligence tagged with "nielsen"

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Nielsen launches influencer campaign measurement tool

Nielsen has launched a measurement solution to help advertisers evaluate the effectiveness of influencer marketing.


05/11/2019  |  Full story...

Visa extends contract with Nielsen to measure global marketing ROI

Nielsen and Visa have signed a multi-year contract extension to measure marketing return on investment globally across key regions.


01/10/2019  |  Full story...

Britons among world’s least likely to try mobile-only banking

Despite the number of mobile-only banks set to launch in the UK this year, Britons are among the least likely in the world to use them, according to new research.

01/11/2016  |  Full story...

Britons among world’s least likely to try mobile-only banking

Despite the number of mobile-only banks set to launch in the UK this year, Britons are among the least likely in the world to use them, according to new research.

01/11/2016  |  Full story...

Sina Weibo partners Nielsen to boost digital ad measurement in China

Sina Weibo has secured a deal with Nielsen that will create a digital measurement ratings standard in China.

09/05/2016  |  Full story...

'Cord shavers': 70% of Brits subscribe to video-on-demand services

UK viewers are only half as likely as viewers globally to “cord cut” in favour of online services, suggesting the threat posed to the likes of Sky and Virgin from online subscription services such as Netflix and Amazon is rather overplayed, according to new data.

18/03/2016  |  Full story...

Nielsen boosts mobile ad metrics with ‘total digital view’

Nielsen has added mobile measurement to its Digital Ad Ratings (formerly Online Campaign Ratings) service in the UK and 5 other countries - providing a “total digital” view of audiences across computers, smartphones and tablets, in a comparable way to TV ratings figures.

13/10/2015  |  Full story...

Indian ecommerce trends: Mobile shoppers increasingly use apps

The number of Indian smartphone shopping app users has jumped to 54% in May 15, from just 21% a year ago, according to new data.

05/08/2015  |  Full story...

Mobile trends: Women spend more time on apps than men

US men use more apps, but Women spend longer on them, according to a new US study from Nielsen.

18/06/2015  |  Full story...

Taylor Swift Vs. Spotify: Is streaming killing or saving the music industry?

Taylor Swift is one of the biggest selling music artists on the planet right now- so last week when she decided to pull her entire back catalogue from Spotify, it sent shockwaves around the world. Is music streaming killing music by paying paltry royalties to artists, or is it saving a stagnating industry riddled with piracy and greedy record companies? New research from Nielsen looks at how ad-funded streaming affects people's purchase decisions.

13/11/2014  |  Full story...

Fastest growing ecommerce items: Motor products, computer equipment and eBooks

British consumers’ intent to buy motor-related products, computer equipment and eBooks online has tripled since 2011 – according to a new study by Nielsen, a leading global provider of insights into what consumers watch and buy.

30/09/2014  |  Full story...

Ecommerce trends in South East Asia: Mobile shopping growing fast

Although PCs dominate in the majority of Southeast Asia markets, use of mobile phones for online shopping is growing in popularity across the region, according to new research.

22/09/2014  |  Full story...

Facebook planning DoubleClick rival: Can it rival Google in display ad revenue?

Facebook is reportedly readying a new ad strategy to challenge Google’s dominance of the display ad sector, as the social network continues to expand.

27/08/2014  |  Full story...

Facebook and Nielsen track mobile TV habits in US

Facebook has teamed up with Nielsen to monitor how its users watch TV via their mobile devices in the US, as the social network continues to ramp up its appeal to mobile advertisers.

17/07/2014  |  Full story...

Brits lag behind world for ‘sharing economy’

Over a third (37%) of British consumers online are willing to take advantage of the growing phenomenon of the “sharing economy” in which people use specialist websites to rent out assets they own, according to a new study by Nielsen.

16/06/2014  |  Full story...

Is sharing the new buying? (infographic)

Participants around the world are tapping into the sharing economy, an emerging global trend that some authorities value at more than $25 billion, according to new research from Nielsen.

10/06/2014  |  Full story...

Twitters’ biggest TV moments: Superbowl and Breaking Bad get most tweets

This past TV season saw many US programs launch beyond the screens we web users watched (and tweeted about them) on social media. This study from Nielsen looks at the top Twitter moments form the past years TV season in the US.

09/06/2014  |  Full story...

Rise of the sharing economy: 68% willing to share items online

Sixty-eight percent of global online consumers are willing to share or rent their personal items in share communities for payment, as services such as Uber (sharing cars) and Airbnb (renting accommodation) continue to rise, according to a new study by Nielsen.

09/06/2014  |  Full story...

Nielsen ads age and gender to Twitter TV ratings

Nielsen has updated its Twitter TV Ratings service with the launch of demographic data for over 250 U.S. TV networks.

21/05/2014  |  Full story...

AOL announces digital content line-up with James Franco and Ellen DeGeneres

AOL has announced a slate of original programming at its Digital Content NewFront in Brooklyn, featuring stars such as James Franco, Sarah Jessica Parker, Zoe Saldana, and Ellen DeGeneres.

06/05/2014  |  Full story...

Display ad clickers ‘conduct more organic searches’ (infographic)

The study, from Criteo, found that on average across all industries, 65 per cent of the consumers recruited through performance display did not click on paid search ads.

28/04/2014  |  Full story...

Understanding the new Indian shopper: 1 in 3 go online first

One in 3 FMCG shoppers in India now adopt a multi-channel approach, going online first and then head to the stores to buy, according to new research.

24/04/2014  |  Full story...

Kraft first brand to sign to Nielsen ‘viewability’ ratings

Nielsen has struck a global deal with Integral Ad Science who will power the ad viewability measurement within Nielsen Online Campaign Ratings, which currently provides demographic ratings for online ad campaigns.

02/04/2014  |  Full story...

Microsoft debuts programmatic video ad network with Nielsen and comScore data

Microsoft’s advertising division has launched a new video ad network, with the aim on cutting down on wastage by combining first party data with Neilsen and Comscore’s data.

Watch this video from Microsoft explaining how the new platform works below:

27/03/2014  |  Full story...

Can wearable technology go mainstream?

As more consumers carry mobile devices wherever they go, high-tech brand manufacturers are investing heavily in wearable technology- such as Google’s Glass and Android Wear and Samsung's Gear range of smartwatches. Online monitoring firm Nielsen examines the true potential for this new breed of devices- will we all be sporting web specs in the future or will wearable tech simply go out of fashion?

21/03/2014  |  Full story...

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