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Entries from Digital Intelligence tagged with "nielsen mobile"

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Mobile internet usage grows 25% in UK

The first Mobile Media study from Nielsen Online has found that mobile internet use has grown eight times more than traditional PC-based usage during 2008, writes Brand Republic. Between Q2 and Q3 mobile internet use rose 25% (from 5.8m to 7.3m users) while PC-based use grew only 3% (from 34.3m to 25.3m). Mobile internet use is rising among young people, with one-in-four users aged 15-24 compared to only one-in-eight PC-based users.
BBC News is the most popular mobile internet website receiving 1.7m unique users in Q3.
From Brand Republic: http://www.brandrepublic.com, 24/11/2008
Nielsen Online: http://www.nielsen-online.com

24/11/2008

Mobile internet reaches its critical mass say Nielsen Mobile

New figures from Nielsen show that 15.6% of mobile phone users in the US (40m people), 12.9% of users in the UK and 11.9% of users in Italy are now using mobile internet services, writes BBC News. According to the firm a confluence of web-enabled devices, networks, new pricing plans and content has come together to create a critical mass of users.
In the US, portals, online email and weather sites remaining the most popular mobile internet destinations. Users are also getting used to seeing ads on their mobiles: 26% of mobile internet users remember seeing some form of advertising. Mobile internet users are also 60% more likely to engage with advertising than average mobile users.

10/07/2008  |  Full story...

Mobile internet use penetration: Worldwide

US has highest internet penetration across 16 measured countries, Q1 2008

Digital Strategy data - Mobile internet use penetration: Worldwide. US has highest internet penetration across 16 measured countries, Q1 2008

10/07/2008

44% of mobile Brits on social networks

Nielsen Mobile has found that 44% of UK mobile phone subscribers are members of online social networks, writes Netimperative. 25% of this group now also use their mobiles for social-networking activities. Facebook comes top of mobile social networking sites, with visits from 557,000 UK users (9% of all UK mobile internet users).
From Netimperative: http://www.netimperative.com, 21/05/2008
Nielsen Mobile: http://www.nielsenmobile.com

21/05/2008  |  Full story...

Top 10 social networks on mobile phones: UK

Facebook is the most popular social network on mobile, Q1 2008

Digital Strategy data - Top 10 social networks on mobile phones: UK. Facebook is the most popular social network on mobile, Q1 2008

21/05/2008

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