Digital Intelligence

Entries from Digital Intelligence tagged with "nielsen online"

25 result(s) displayed (1 - 25 of 80)

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Global ad spend by sector: FMCG accounts for quarter of all spend

There has been moderate global growth in advertising spending, but fast-moving consumer goods (FMCG) companies are bucking the trend by investing far more than other sectors, according to new research

05/02/2013  |  Full story...

Social Media Report 2012: Social Media Comes of Age

Social media and social networking are no longer in their infancy. Social media continues to grow rapidly, offering global consumers new and meaningful ways to engage with the people, events and brands that matter to them. According to Nielsen and NM Incite’s latest Social Media Report, consumers continue to spend more time on social networks than on any other category of sites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile.

10/12/2012  |  Full story...

Smartphone trends: Savvy shoppers using mobiles to score deals on the go

With shopping season in full swing as the holidays approach, smartphone and tablet owners are using mobile apps and daily deal sites to get the most out of their money. According to a recent Nielsen survey of U.S. consumers who report using their mobile phone or tablet in the shopping process, shoppers look to retailer websites for mobile coupons significantly more than other sources.

06/12/2012  |  Full story...

Nielsen buys online ad measurement firm

Nielsen has acquired technology firm Vizu, which enables marketers to access and optimise online advertising effectiveness, in a bid to bolster its campaign measurement offerings.
The provider of information and insights into what consumers watch and buy will integrate Vizu's industry-leading solutions into its product portfolio.

08/07/2012  |  Full story...

Young, Mobile and Growing: The State of US Hispanic Consumers

More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become prominent in all aspects of American life. A growing, evolving population, Latinos are a fundamental component to future business success, with a buying power of $1 trillion in 2010 that is projected to grow 50 percent to $1.5 trillion in 2015.

30/04/2012  |  Full story...

US Smartphone growth by age and income

Whether or not you have a smartphone is closely related to both how old you are and how much money you make, according to a Nielsen survey in January of more than 20,000 mobile consumers. While overall smartphone penetration stood at 48 percent in January, those in the 25-34 age group showed the greatest proportion of smartphone ownership, with 66 percent saying they had a smartphone.

01/03/2012  |  Full story...

Android most popular platform for new smartphone purchases in US

Smartphones running Google's Android are the most popular among US consumers buying new handsets, according to new data. The survey by market research firm Nielsen shows that in the three months to the end of August, 56% of Americans buying a phone chose Android. Apple iPhones running its iOS software were bought by 28% of new smartphone buyers.

28/09/2011

28/09/2011  |  Full story...

Internet advertising measurement – Nielsen launches GRPs and shows where online media planning fails

Ever run an online display advertising campaign and been nervous about the audience? You’re not alone. Online media planning has the scope to target brilliantly, but too few agencies apply enough of the right techniques to ensure this happens all the times, resulting in under-performing campaigns and web ads not delivering the real ROI they could. Now audience research measurement specialists Nielsen are launching an online display advertising measurement tool that uses Facebook data to give their flavour of gross rating points (GRPs) to advertisers. Following successful US pilots, Nielsen describe the results as ’astonishing’, with only a third of some campaigns hitting their target group. Weak online media planning has been a big risk in web marketing – and this could be one of the answers…

10/08/2011  |  Full story...

UK: Facebook overtakes Microsoft as second most-visited website

Facebook has usurped Microsoft as the second most visted web property behind Google, according to online measurement body UKOM/Nielsen. Facebook had a record 26.8 million visitors in Britain in May, representing a 7 percent jump from the previous year. By comparison, Microsoft's MSN, WindowsLive and Bing sites combined had 26.2 million visitors, and Google had 33.9 million.

27/06/2011

27/06/2011  |  Full story...

US smartphones use – Data use leaps 90% on smartphones

Do consumers use more data when the telco reduces the costs? You bet! Latest stats from America show the data downloads among US smartphone users leapt 89% as telcos reduced their pricing. Smartphone users, especially those with iPhones and Androids, are consuming more data than ever. It’s a pattern that will repeat in every market…

22/06/2011

22/06/2011  |  Full story...

Indians ‘now spend more time on social media than email’

Social Media has now become part of everyday life for a majority of online Indians., with two-thirds of the countiy’s web users accessing social media daily, according to new research. According to a study on social media usage by The Nielsen Company conducted in collaboration with AbsolutData, nearly 30 million Indians who are online are members of social networking sites and about two-thirds of them spend time on these social networking sites daily.

03/06/2011  |  Full story...

Smartphones on the rise in Southeast Asia

Almost half of online consumers in Southeast Asian countries who say they do not own a smartphone, say they plan on buying a smartphone in 2011 according to a recent global online survey from The Nielsen Company. About a quarter (24%) of survey respondents said they already own a smartphone, up from 21 percent at the start of 2010.

Singapore led the region, with 46 percent of those surveyed saying they owned a smartphone, while Thailand and Malaysia posted the most aggressive growth in the sector, 47 percent and 35 percent, respectively.

03/06/2011

03/06/2011  |  Full story...

UK web audience increased by 1.9m during 2009

The UK internet audience rose by 1.9 million over the last year, with people over the age of 50 accounting for more than half of new users. UK web surfers expanded by 5% to 38.8 million in May, compared with 36.9 million in the same month last year, according to UKOM, a division of market research company Nielsen that measures internet usage.

An additional 1 million people aged 50 or over are now online, representing 53% of that growth. Most of those new users (722,000) were men and 15% (284,000) were women. The next largest group were women aged 21-34, who accounted for 272,000, followed by teenage girls. An additional 231,000 females between the ages of 12 and 20 now have access to the internet.

01/07/2010

01/07/2010  |  Full story...

Nielsen to measure ‘audience attentiveness’ for online video ads

Research firm The Nielsen Company has bought GlanceGuide, a US-based video analytics and technology company. The purchase will see the research firm add a new ‘audience attentiveness’ metric for measure the impact of online video ads.

GlanceGuide’s analytics capabilities have been integrated into Nielsen’s online video measurement tools to deliver more actionable daily insights to media publishers, agencies and advertisers. Nielsen clients now have access to better understand who is watching online video each day, and how consumers interact with online video content and advertising. GlanceGuide’s technology provides insights into how consumers interact with the video they watch online.

5/5/2010

05/05/2010  |  Full story...

Facebook and Nielsen offer ‘Brandlift’ analytics to UK advertisers

Facebook and The Nielsen Company has launched Nielsen BrandLift in the UK, a web analytics system that uses Facebook polls to measure the effectiveness of online brand advertising. The move follows the products US launch in 2009, and marks the first product available outside the US from Facebook’s and Nielsen’s global, multi-year strategic alliance.

The alliance, formed in September 2009, is designed to help marketers better understand the value of the Internet in the overall marketing mix. Nielsen BrandLift uses opt-in polls on Facebook to measure the impact of advertising on consumer attitudes including brand perception, ad recall and purchase intent. So far, more than 70 studies have been conducted in the US across the FMCG, Retail, Media & Entertainment, Technology, Telecom, Financial and Automotive sectors.

01/02/2010

01/02/2010  |  Full story...

Consumer internet behaviour: UK

Monthly internet use: key indicators for UK web users, July 2009

Digital Strategy data - Consumer internet behaviour: UK. Monthly internet use: key indicators for UK web users, July 2009

26/08/2009

Internet audience: UK

Time per person for top 10 parent companies, UK July 2009

Digital Strategy data - Internet audience: UK. Time per person for top 10 parent companies, UK July 2009

26/08/2009

Largest UK internet sites

UK audience reach for top 10 parent companies, July 2009

Digital Strategy data - Largest UK internet sites. UK audience reach for top 10 parent companies, July 2009

26/08/2009

Online sectors with greatest audience growth: UK

Number of Brits visiting mobile phone sites up 58% year-on-year, July 2008-09

Digital Strategy data - Online sectors with greatest audience growth: UK. Number of Brits visiting mobile phone sites up 58% year-on-year, July 2008-2009

21/08/2009

Total internet users: key markets

Active internet users connected at home, June 2009

Digital Strategy data - Total internet users: key markets. Active internet users connected at home, June 2009

Source: Nielsen Online, 2009
Nielsen Online: http://www.nielsen-online.com

17/08/2009

Consumer internet behaviour: UK

Monthly internet use: key indicators for UK web users, June 2009
Digital Strategy data - Consumer internet behaviour in the UK, June 2009. Monthly internet use: key indicators for UK web users, June 2009

13/07/2009

Internet audience: UK

Time per person for top 10 parent companies, UK June 2009

Digital Strategy data - Internet audiences in the UK - June 2009. Time per person for top 10 parent companies, UK June 2009

13/07/2009

Largest UK internet sites

UK audience reach for top 10 parent companies, June 2009

Digital Strategy data - Largest UK internet sites - June 2009. UK audience reach for top 10 parent companies, June 2009

13/07/2009

Internet shoppers trust brand websites as much as online consumer opinions

The latest Nielsen Global Online Consumer Survey has found that brand websites are as trusted as online consumer opinions. Recommendations from personal acquaintances are the most trusted form of advertising (with 90% approval) while both online consumer opinions and brand websites share second place (with 70% approval).
Brand sponsorships have seen the highest increase in trust levels since 2007, rising 15% (up from 49% in April 2007 to 64% in April 2009).
The study polled over 25,000 online shoppers across 50 different countries.
Nielsen Online: http://www.nielsen-online.com, 08/07/2009

08/07/2009  |  Full story...

Who do consumers trust?

People having some degree of trust in each form of promotion, worldwide, April 2009

Digital Strategy data - Who do consumers trust. People having some degree of trust in each form of promotion, worldwide, April 2009

08/07/2009

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