Digital Intelligence

Entries from Digital Intelligence tagged with "nike"

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Top UK brands on Instagram: Burberry leads the way

Burberry retains it's position as most popular British brand on Instagram, but British brands have a long way to go: Nike, the world’s most popular brand on Instagram, has over 7 times as many followers, according to a new study.

burb.jpg

27/11/2017  |  Full story...

Nike to sell trainers on Instagram and Amazon

Sportswear giant Nike is to start selling its products directly on Amazon and Instagram, as it looks to target younger consumers.

nike%20instagram.jpg

06/07/2017  |  Full story...

Top 10 high street fashion retailers on Instagram

Nike leads the way for UK high street fashion retailers on Instagram, with 72 million followers, over three times more than closest competitor H&M with 21 million, according to new research.

Straight up. Shut down. #airmaxday wraps up in NYC with @travisscott.

A post shared by nike (@nike) on

06/06/2017  |  Full story...

Virals of the year: Cristiano Ronaldo Loses His Powers in Nike ad

Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’.


09/12/2016  |  Full story...

Nike gets emotional to celebrate historic Cubs World Series win

This week saw a historic event in the world of baseball: the Chicago Cubs won the World Series for the first time in 108 years. Nike marked the occasion with the emotional video as that amassed 1 million YouTube views in less than a day.

04/11/2016  |  Full story...

Coca-Cola and Nike ‘leading way in social’- industry survey

A study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK (IAB) reveals.

17/12/2015  |  Full story...

Top 10 most viewed YouTube UK ads in 2014: Sainsbury's beats John Lewis

Sainsbury’s Christmas ad tops the 2014 UK YouTube ads leaderboard, with Nike getting two spots in the top 10 ranking, according to new data from Google which also looks at the leading agencies.

06/01/2015  |  Full story...

One third of consumers still believe Nike was an official World Cup sponsor

New research from GlobalWebIndex has found that Coca-Cola, McDonald's, Visa and Adidas were the most recognised sponsors from the 2014 World Cup, with recognition levels of 50%, 39%, 41% and 36% respectively (among UK, US and Brazilian consumers).

recognition-levels-for-world-cup-sponsors.jpg

24/07/2014  |  Full story...

Adidas takes on Samsung with $199 'personal trainer' fitness band

Adidas has launched its $199 Fit Smart wristband that differentiates from a crowded wearable tech market itself by acting as a personal trainer.

Watch this promo video below:


11/07/2014  |  Full story...

Nike and Samsung beat World Cup sponsors for video shares

Nike, Samsung and Castrol top the chart of the most shared World Cup focused video ads, ahead of brands that are official sponsors of the tournament, according to a new report from Unruly.

30/05/2014  |  Full story...

Adidas launches ‘Micoach smartwatch with heart-rate sensor

Adidas has launched a smartwatch with an inbuilt heart rate monitor, as the sports brand looks to rival Nike in the upcoming digital fitness market.

18/10/2013  |  Full story...

Nike continues digital push with updated Fuelband fitness device

Nike has launched a new version of its Fuelband device, as the sportswear brand looks to further expand into digital fitness.

Watch this promo video from Nike below:

16/10/2013  |  Full story...

Cannes Lions integrated mobile social case study: Nike Running China’s #winagainsttheelements# wins Cannes Mobile Lions Bronze

Nike is an iconic sportswear brand that leads the way in developing digitally driven, integrated marketing communications all around the world. So when they wanted to change Chinese runners behaviour and get them choosing their new winter range of Hyper products they knew where to start. Combining their social and mobile channels to great effect deliver a communal running challenge helped them achieve their goals. In this Cannes Lions mobile case study we show you why Nike continues to set the standard …

NIKE #WINAGAINSTTHEELEMENTS# from ThevotedSH on Vimeo.

Brand: Nike | Sector: Apparel, sportswear | Country: China | Objective: brand awareness, consideration and purchase | Format: Integrated campaign combining mobile and social
Video

24/06/2013  |  Full story...

Video viral of the week: Tiger Woods returns to Nike… and gets 7m YouTube views

As Lance Armstrong falls from grace (and Nike’s sponsorship roster), another controversial sporting figure has made a return to the sports brand's video ads. Tiger Woods battles Rory McIlroy in this humourous golfing tee-off where ‘no cup is safe’. See why it’s our video viral of the week below...

22/01/2013  |  Full story...

Facebook and fitness apps- a social success story?

Facebook is touting the success of a number of fitness apps, including Nike, as social networkers go digital to track and map their work out sessions. The site’s developers blog Wednesday highlighted four applications that have taken advantage of Facebook’s Open Graph to find success on the social network. With these apps, users can post a map of their run, gain a personal trainer in their pocket, count calories burned and share successes.

31/08/2012  |  Full story...

Non-sponsors win social Olympics- Nike takes gold ahead of Adidas

Nike was the most engaging brand on social media during the Olympics despite the fact that it was not an Olympic sponsor, according to new data. The findings, from Socialbakers ‘cheermeter’ tool, indicate that it’s not the Olympic sponsors who are winning the race for brand engagement. From the 27th of July to the 2nd of August, Nike’s Facebook fan base grew by 166,718 - more than double the growth of its sporting rival, Adidas, who despite core sponsorship deals, netted just 80,761 new fans over the same period.

16/08/2012  |  Full story...

Branding clampdown hands non-sponsors Olympic-sized marketing boost

LOCOG’s attempts to protect sponsors could be diverting attention to their fiercest rivals, data from global information services company Experian shows. UK traffic to the websites of Pepsi and Nike had been declining in volume in the lead up to the games, while those of London 2012 Partners Adidas and Coca-Cola saw substantial rises. However, the trend reversed this weekend following widespread reporting that the brand clampdown could mean that visitors to the games who displayed the logos of non-sponsor firms could be barred from entry.

31/07/2012  |  Full story...

Digital Intelligence June 2012

Digital Strategy data - Digital Intelligence June 2012

The Cannes Cyber Lions showed why owned media is key and how not to simply add to the clutter of the web.

In digital advertising the big players battled hard, with Google opening AdWords to 300,000 apps via its AdMob integration, while preparing for the European rollout of its web TV service. Facebook launched a major ad push, creating deeper ties with Apple, Zynga and WordPress, scrapping 'credits' for local currencies and opening to third party ad platforms for first time. Twitter upped its game with its first TV commercial and curated hashtags for brands, while revealing it's mobile ad revenue have overtaken desktop PCs. Microsoft showcased its iPad rival 'Surface', but was forced into an embarrassing U-Turn on its proposed plans to make 'Do Not Track' the default option for its next IE browser, after much outcry from advertisers.

The were some major acquisitions this month, with Facebook buying a facial recognition firm, Salesforce buying Buddy Media and WPP snapping up AKQA.

This month we include a guide to Pinterest, Mary Meeker's 'State of the Web' presentation and the DMA's implications of the new EU cookie laws for email and mobile marketing. We also take a look at Social media SEO, with growing evidence that Facebook and Twitter now play a key role in determining Google search rankings. Full stories and charts below and on click through.

Read June 2012

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27/06/2012

Cannes Cyber Lions winners revealed- Judges award brands for actions, not words

Sportswear brand Nike and a Swedish tourism campaign have scooped the top digital prizes at the 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar. A key theme that the judges found this year was a shift from storytelling to behaviour, with the most successful campaigns showcasing what a brand can do, rather than via ‘stunts’ or clever messages that create buzz but have little substance or relation to the brand.

Watch the Nike+ FuelBand team talk about the inspiration behind the campaign here:


22/06/2012  |  Full story...

ASA bans Nike Twitter ad

The UK's Advertising Standards Authority has banned a Nike Twitter campaign, featuring a Tweet from Wayne Rooney using the brand’s slogan. The campaign also featured Arsenal player Jack Wilshere, who posted at the request of the sportswear firm. The UK's advertising watchdog said that the messages did not make clear they were "identifiable as marketing communications". The move marks the first time the ASA has acted against a Twitter-based campaign.

21/06/2012  |  Full story...

Video viral of the week: Nike Euro 2012 ad gets 9 million views in 3 days

Nike’s football tournament ads have become something of an event in themselves in recent years, but the new “My Time is Now” YouTube ad could be their most successful online venture yet. See why it’s our video viral of the week below…


29/05/2012  |  Full story...

Major brands join forces for UK's biggest in-game advertising trial

Ford, Nike, Unilever and Samsung are all taking part in the UK's biggest ever in-game advertising trial, writes Mad.co.uk. The three-month trial will include games for the Nintendo Wii, Sony PlayStation, Microsoft Xbox 360 Live and PC platforms. Ford is promoting its new Fiesta ST model with ads in racing games Need for Speed Carbon, TOCA3 and Trackmedia Sunrise. Ads for Nike, Samsung and Unilever's Sure for Men will be featured in a selection of shoot-'em-up games. Media agency MindShare Interaction brokered the deals in conjunction with Microsoft-owned in-game specialist Massive. Research firm TNS will measure page impressions during the trial - here defined as the duration a player sees an ad.
According to figures from Microsoft the in-game ad market was worth $56m (£28.4m) in 2005 and is set to reach $1.8bn (£912.1m) by 2010. A further forecast from eMarketer echoes Microsoft's view. eMarketer estimate that the global combined video game ad market will increase at a compound annual growth rate of nearly 23% over the next five years, reaching almost $2bn (£1.01bn) by 2011.
From Mad.co.uk: http://www.mad.co.uk, 05/04/2007
MindShare: http://www.mindshareworld.com

05/04/2007

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