Digital Intelligence

Entries from Digital Intelligence tagged with "north america"

25 result(s) displayed (1 - 25 of 71)

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Global ad spend slows again as search gives way to display

Global ad expenditure will grow at a slower rate than of 4% in 2017, driven by digital formats such as video, paid content, native and in-feed social media ads, according to research from Zenith.

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11/09/2017  |  Full story...

Global ecommerce trends: Asia Pacific soars ahead as Middle East lags behind

An impressive 82% of web users in Asia Pacific shopped online in the last month, while just 52% did so in the Middle East, according to new research from Global Web Index.

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19/04/2017  |  Full story...

Global online advertising “to overtake traditional TV ad spend this year”

Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report.

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29/03/2017  |  Full story...

Global digital skills trends: EMEA finishes bottom for technology usage in recruitment

A new global study commissioned by the Futurestep division of Korn Ferry reveals the missed opportunity for companies that fail to strategically link talent acquisition with business strategy.

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13/03/2017  |  Full story...

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.

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09/09/2016  |  Full story...

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...

Global internet speeds up 23% in just one year

The world wide web is getting faster, with global average internet connection speeds up to 5.6 Mbps, marking a 23% increase year-over-year, according to new data.

29/03/2016  |  Full story...

WhatApp most popular in Latin America

WhatsApp usage is highest in Latin America, while the chat app struggles in North America, where stable-mate Facebook Messenger leads the way, according to new research.

01/02/2016  |  Full story...

L’Oreal creates in-house ‘content factory’ for brands

L’Oreal is stepping up production of its own content, launching a new “content factory” for all of the 35 brands in L’Oréal’s Canadian portfolio, with plans to take the project global.

04/11/2015  |  Full story...

Global ad spend trends for 2016: Programmatic starts to dominate ad buying

By the end of 2015 in the US, Programmatic transactions will account for 52% of non-search digital advertising spend, with growth set for 20% a year, according to new research.

23/09/2015  |  Full story...

Video viral of the week: Axe inspires young Canadians to forge their own path

Unilever has started a new ‘Selfmaker’ campaign from AXE that showcases men who have made their dreams a reality.

27/08/2015  |  Full story...

Millennials 'to spend $750 each on media content in 2015'

North American millennials will spend over $62 billion on media content in 2015, despite being dubbed as the 'generation that won’t spend', according to a new report.

21/01/2015  |  Full story...

Global adspend to rise 4.9% in 2015: Mobile, social and programmatic key drivers

The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report.

08/12/2014  |  Full story...

Netflix accounts for third of traffic in North America

Netflix accounts for about a third of Internet traffic in North America on “fixed” connections, but the video streaming service also accounts for a tenth of all uploaded traffic too, second only to BitTorrent, according to new research.

24/11/2014  |  Full story...

Global web trends 2014: Consumers ditching traditional media for digital

People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends.

21/08/2014  |  Full story...

Global mobile ad revenues ‘nearly doubled in a year’

Global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before, according to new data from IAB Europe.

14/08/2014  |  Full story...

Mobile World Cup trends: Asia and Africa lead way for consumption

With the World Cup entering its final days, football fever has gripped mobile users worldwide, with Asia and Africa consuming most content on handheld devices, according to new research.

10/07/2014  |  Full story...

Internet reaching 3bn users- UN

The internet is closing in on three billion users, two thirds of which will be from the developing world, according to new research.

08/05/2014  |  Full story...

Most marketers ‘don’t know how to calculate ROI from their campaigns'

Nine out of ten (90%) global marketers are not trained to calculate return on investment (ROI), and 80% struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities, according to new research.

22/04/2014  |  Full story...

Digital talent – why it’s tough to find good people

Competition for talent at digital agencies and production companies is leading to sharp salary rises, and remuneration gaps of up to 45% between some regions, according to a new report.

14/03/2014  |  Full story...

Global mobile broadband penetration: 2014

This chart shows the mobile broadband penetration for each region's population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western Europe by 11%. On average, 21% of the worldwide population is using mobile broadband. South Asia proved to have the lowest reach with only 4$ of it's population using mobile broadband.

Global mobile broadband penetration: 2014. This chart shows the mobile broadband penetration for each region's population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western Europe by 11%. On average, 21% of the worldwide population is using mobile broadband. South Asia proved to have the lowest reach with only 4$ of it's population using mobile broadband.

13/03/2014  |  Full story...

Active use of social media platforms by region

This chart shows the active users for the top 10 social networks by region. Respondents were asked the question "Which of the following services have you used/contributed to in the last month?". Facebook proved to be popular across all regions, with 55% of North American users posting or contributing every month. Interestingly Middle East and African respodents posted to professional social network Linkedln more than any other region (18%).

Active use of social media platforms by region. This chart shows the active users for the top 10 social networks by region. Respondents were asked the question

10/03/2014  |  Full story...

Global video market revenue: TV still dominates

This chart shows the breakdown of audiovisual revenue per region by audiovisual type. North America's audiovisual revenue is split the most diversely between linear TV, on-demand services and home video (such as DVDs). On-demand audiovisual services (such as NetfIix)seem to have only taken hold in the North American accounting for a % revenue of the market. By contrast, on-demand video has yet to take off in the Middle East and Africa, where it accounts for 0% of market share revenue.

Global video market revenue: TV still dominates . This chart shows the breakdown of audiovisual revenue per region by audiovisual type. North America's audiovisual revenue is split the most diversely between linear TV, on-demand services and home video (such as DVDs). On-demand audiovisual services (such as NetfIix)seem to have only taken hold in the North American accounting for a % revenue of the market. By contrast, on-demand video has yet to take off in the Middle East and Africa, where it accounts for 0% of market share revenue.

05/03/2014  |  Full story...

Global video market revenue: TV still dominates

This chart shows the breakdown of audiovisual market revenue per region.Total global revenue amounts to 415 billion EUR. North America accounts for The largest audiovisual market revenue with a 38.6% share (160 billion EUR).01 this revenue, mainstream linearTV accounts for 85%. The second highest revenue is in Europe with 24.3% of the global total. Interestingly, linearTV In Europe accounts for 91% of its audiovisual revenue.

Global video market revenue: TV still dominates. This chart shows the breakdown of audiovisual market revenue per region.Total global revenue amounts to 415 billion EUR. North America accounts for The largest audiovisual market revenue with a 38.6% share (160 billion EUR).01 this revenue, mainstream linearTV accounts for 85%. The second highest revenue is in Europe with 24.3% of the global total. Interestingly, linearTV In Europe accounts for 91% of its audiovisual revenue.

05/03/2014  |  Full story...

Global internet population by region: 2014

This chart shows internet penetration by region. North America and Western Europe have the highest internet penetration out of any region analysed with 81% and 78% of the populations being online. Both North America and Western Europe have double the amount of penetration of the world average (35%). The region that has the lowest internet penetration is South Asia which has only 12% of its population on the internet.

Global internet population by region: 2014. This chart shows internet penetration by region. North America and Western Europe have the highest internet penetration out of any region analysed with 81% and 78% of the populations being online. Both North America and Western Europe have double the amount of penetration of the world average (35%). The region that has the lowest internet penetration is South Asia which has only 12% of its population on the internet.

13/02/2014  |  Full story...

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