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Entries from Digital Intelligence tagged with "o2"

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Six nations rugby: Which sponsors got most social buzz?

O2 was the most popular kit sponsor at this year’s six nations rugby tournament, followed by Vodafone, according to new research.


19/03/2018  |  Full story...

Yahoo boosts store footfall for O2 through location-based mobile marketing campaign

Yahoo has struck partnership with location specialist Statiq, which will see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK.


23/03/2017  |  Full story...

O2 and Havas uncover true performance of Facebook advertising

O2 has become the first brand to measure the effectiveness of Facebook ad impressions with its agency partner Havas.


16/03/2017  |  Full story...

Rogue One: 4 major brands to push latest Star Wars film

Lucasfilm announced today that they are teaming up with four well-known brands—O2, World Duty Free, Gillette and Kaspersky—for the launch of a UK and pan-European promotional campaign in support of “Rogue One: A Star Wars Story,” opening in the UK on December 15.


01/12/2016  |  Full story...

O2 starts selling customer tube journey data to advertisers

O2 customers will have their London Underground journeys anonymously tracked and analysed by advertisers, as the mobile operator looks to expand into big data.

16/02/2016  |  Full story...

Video viral of the week: O2 turns England Rugby stars into giants

England sponsors O2 have released a new animated advert to drum up support from supporters, along with a social media campaign.

11/09/2015  |  Full story...

Video viral of the week: O2 holds ‘cat casting’ to find star of next ad

In a follow up to its successful ‘Be More Dog’ campaign, mobile network O2 used social media to promote a ‘cat casting’ session to find the UK’s happiest cat. See why it's our video viral of the week below.

01/05/2015  |  Full story...

Sky becomes mobile network with O2 tie-up

Sky has become a so-called 'quad player' in the UK with plans to offer mobile services to its customers from 2016 via a partnership with Telifonica’s O2.

02/02/2015  |  Full story...

BT in talks to buy mobile networks EE or O2

BT is in talks to buy either EE or 02, as UK telecom firm looks to move into quad-play as consumers seek to buy all four services – home broadband, home phone, mobile and pay-TV – from one provider.

25/11/2014  |  Full story...

4G black spots: Third of mobile internet tasks attempted on trains fail

Despite improvements to mobile internet access, commuters in the UK are still being hit by black spots that prevent them from carrying out tasks on the internet while on the move, according to new research.

14/10/2014  |  Full story...

Brits ‘confused by 4G benefits’

With O2 and Vodafone launching their 4G service last week today, a study of 2,500 broadband users by found that whilst 81% know what 4G is, only 8% have actually used a 4G network.

03/09/2013  |  Full story...

'Generation Y' favours internet brands- Amazon more popular than Google (infographic)

Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey.

07/06/2013  |  Full story...

BSkyB buys O2’s broadband services for £180m

BSkyB is to buy O2’s home telephony services from Telefonica, becoming the second biggest broadband provider in the UK in the process.

01/03/2013  |  Full story...

Yahoo under fire for flexible working clampdown

Yahoo has come under fire for placing restrictions on its flexible working scheme, after an internal memo asking all employees not to work from home was leaked.

27/02/2013  |  Full story...

UK 4G Auction raises £1bn less than expected: winners revealed

Ofcom has raised £2.34bn in its UK 4G auction, providing widespread access to superfast mobile internet across many parts of the country. However, this amount was around £1bn less than it was hoping for.

20/02/2013  |  Full story...

Ofcom could use older mobile airwaves to boost 4G

Ofcom is considering proposals to use parts of the radio spectrum currently used for older mobile services to run 4G, in a bid boost high-speed mobile access in the UK.

04/02/2013  |  Full story...

EE slashes 4G prices to £31 per month

EE has cut the prices for its ultra-high speed 4G services as rivals operators begin to launch their competing services.

24/01/2013  |  Full story...

4G UK auction: 2 surprise bidders revealed

There will be two relative strangers to UK mobile users among the firms bidding in next year's 4G auction. Industry regulator Ofcom unveiled the seven bidders for the auction of bandwidth for 4G mobile broadband services in the UK. The bidders are Everything Everywhere, BT, Vodafone, O2, Three, Hong Kong conglomerate PCCW and UK network supplier MLL Telecom.

21/12/2012  |  Full story...

O2 debuts mobile digital showroom with Microsoft

O2 has chosen Microsoft Advertising to launch a ‘Life Unlocked’ campaign, in a deal that will see the creation of the first ever mobile industry ‘digital showroom’.

29/11/2012  |  Full story...

Superfast 4G launched in 11 UK cities

A new era of superfast mobile internet begins in the UK today, as 4G products and services are made available to millions of consumers in 11 cities across the UK. EE, formerly known as Everything Everywhere, will launch its range of 4G products and services in London, Bristol, Birmingham, Cardiff, Leeds, Sheffield, Edinburgh, Glasgow, Liverpool, Manchester and Southampton.

30/10/2012  |  Full story...

First 4G mobile network coming to UK on 30th October

Everything Everywhere (EE) has set the launch date for its LTE (4G) launch in the UK, offering Orange and T-Mobile customers with superfast mobile internet connections on 30th October.

Watch the BBC’s Rory Cellan-Jones how 4G works in this video below (source: BBC)

Get Adobe Flash player

04/10/2012  |  Full story...

4G finally coming to UK this September?

High speed mobile internet is coming to the UK next month, after network Everything Everywhere was given the go-ahead to roll out 4G technology across the country. Everything Everywhere, the parent company of Orange and T-Mobile, has been allowed to launch the next generation mobile network anytime after September this year. Following months of consultation, Ofcom today announced its decision to allow Everything Everywhere to use the 1800MHz spectrum for LTE (4G).

22/08/2012  |  Full story...

Vodafone partners O2- Is UK set for 4G access?

Vodafone and O2 have announced plans to merge their networks into a single grid, to improve coverage and accelerate the move to 4G. However, the deal does not mean customers can expect to roam between the two networks just yet. Under an agreement announced on Thursday, Vodafone and O2 parent Telefonica UK will create a joint venture that will take over the running of the pair's basic network infrastructure, including their towers and over 18,500 masts.

08/06/2012  |  Full story...

O2 serves up free Wi-Fi at Costa

O2 has partnered with Costa coffee shops to offer free wi-fi to its customers, as the mobile network operator looks to expand its broadband services. The news follows a similar deal between the mobile operator and McDonalds last month.

09/05/2012  |  Full story...

Mobiles to replace credit cards? O2 Wallet goes live in UK

Mobile operator O2 has launched its much-anticipated digital wallet letting users send money using their mobile phone. The O2 Wallet is a free app to download on iPads and the majority of smartphones allowing consumers to transfer cash via their mobile, compare prices, track their spending and shop.

27/04/2012  |  Full story...

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