Digital Intelligence

Entries from Digital Intelligence tagged with "olympics"

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Video case study: Samsung marks South Sudan's first Olympics with “Chant”

To mark its sponsorship status for the 2016 Rio Olympics, Samsung told the emotionally powerful story South Sudanese 400m runner Margret Rumat Rumat Hassan- getting 22m YouTube views in the process.

10/11/2016  |  Full story...

Euros 2016 v Rio Olympics: Which brands won the summer of moment marketing?

Which brands conducted the best moment marketing strategies at the Euros and Olympics? This new report from looks at which event and sectors saw the biggest involvement of moment marketing.

08/09/2016  |  Full story...

Facial tracking shows Hershey’s’ Simone Biles is most engaging US Olympic ad

Hershey’s’, TD Ameritrade and Panasonic are the most engaging Olympic ads, according to a study which tracked people’s facial expressions while they watched them.

24/08/2016  |  Full story...

Video viral of the week: C4 showcases Paralympics with new ‘Super Humans’ music video

In an unconventional approach for a sporting event, Channel 4 has made a music video to promote its coverage of the upcoming Paralympic Games in Rio. However, the bold move pays off in the powerful and engaging clip. See why it’s out video viral of the week below…

22/08/2016  |  Full story...

Samsung “most trustworthy Olympics sponsor brand”- survey

Samsung is the most trusted Olympic sponsor brands among UK consumers, while McDonalds is the least trusted, according to new research.

17/08/2016  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

11/08/2016  |  Full story...

IOC faces backlash for ban on Olympics GIFs

The International Olympic committee has banned the press from sharing animated GIFs, as the body cracks down on copyright issues during the Rio games.

08/08/2016  |  Full story...

Brits ready to push red button to watch Rio 2016

Just 15% of Brits will watch the Olympics via streaming services, whereas half are likely to use Red Button services, and 63% plan to watch the Games live on the BBC, according to new research.

05/08/2016  |  Full story...

Half of brands Olympics sponsorship “will go unnoticed by consumers" this summer

Is official Olympics sponsorship worth it? New research highlights the winners and losers from the last games, and looks at the impact ahead of Rio 2016.

05/08/2016  |  Full story...

Rio 2016 to be the ‘Stay-at-Home Olympics’ for TV fans

Fans of this year’s Olympic Games are more likely to enjoy the action from their sofa than at the stadium, reveals Adobe’s latest Adobe Digital Insights (ADI) study.

05/08/2016  |  Full story...

Top 5 Rio 2016 ads: 400 years of Olympics ads watched on YouTube (so far)

Olympic sponsors’ ads have already received the equivalent of over 400 years worth of watch time on YouTube so far, even before the event starts this Friday, according to new research.

riosdnap.jpg

04/08/2016  |  Full story...

Olympic “sharing-fest” to be a goldmine for marketers

With less than two weeks to go until the 2016 Olympics in Rio, new research reveals the huge amount of Olympic content people will share and why this is good news for marketers.

25/07/2016  |  Full story...

Rio 2016: Olympics fans turning to YouTube for content [INFOGRAPHIC]

Ahead of the Olympics this summer, new research from Ipsos Mori and Flamingo shows people are turning to online video platforms such as YouTube for content related to big sporting events.

22/07/2016  |  Full story...

Two-thirds of Olympics TV viewers will be second-screening- report

Nearly two-thirds (64%) of Britons who’ll watch the Olympics on TV will use an internet-connected device at the same time – according to research from marketing technology experts RadiumOne.

08/07/2016  |  Full story...

Coca-Cola uses mobile and social to get Olympic gold

Coca-Cola launched its largest digital effort ever this year with its “Move to the Beat” campaign for the Summer Olympics across 100 countries. M&C Saatchi Sport and Entertainment talks through its year-long campaign for Coca-Cola, designed to bring teens closer to the London 2012 Games. This case study looks at a campaign which generated in112 million impressions around the world.

09/01/2013  |  Full story...

Top search terms of 2012: Euro 2012 beats Olympics in Google Zeitgeist report

Euro 2012 was the most searched-for sporting event in the UK, ahead of the Olympics, according to Google’s review of the year. Though Olympics tickets finished second in the overall ‘Zeitgeist’ trends list, there were plenty of searches for Olympic athletes. Topping the list of British Olympians was Andy Murray, who won tennis gold and went on to win his first Grand Slam tournament at the US Open.

12/12/2012  |  Full story...

C4 strikes Paralympic gold with ‘Superhuman’ online ad campaign

This summer saw Channel 4 run its ‘Superhuman’ campaign to promote the London Paralympic games. Working with Mediasyndicator, the online element of the promotion attracted more than 150,000 interactions. As part of Channel 4’s ‘Meet the Superhumans’ online Paralympics advertising campaign, deployed in partnership with digital advertising specialists, Mediasyndicator, also captured the attention of online audiences – with results revealing the campaign achieved over 150,000 interactions.

Watch the C4 trailer here:

Channel 4 Paralympics - Meet the Superhumans from IWRF on Vimeo.

03/10/2012  |  Full story...

Online shopping ‘fell 11% during Olympics’

Olympic fever had a detrimental effect on UK online sales in the UK, which fell 11% during August, according to new figures. The study, from IMRG Capgemini, found that year-on year sales were up, but August’s sales marked a steep decline on the previous month of July.

20/09/2012  |  Full story...

Search engine visits drop for first time this year

Visits to major search engines in the UK fell for the first time this year, with sports terms such as BBC Sport proving more popular than Olympic specific search keywords, according to new data. As shown in the table, visits to the major search engines have actually decreased by 100 million since July 2012. Similarly, visits are down by 40 million since August 2011, making this month the first of 2012 in which we haven’t seen a year-on-year increase in search activity.

19/09/2012  |  Full story...

Top 50 online retailers in the UK- Olympics boosts travel sites

Amazon remained top of the UK online shops during August, followed by Apple and Argos, while the Olympics boosted visits to travel sites, according to new research. The findings, from the IMRG-Experian Hitwise Hot Shops List, indicate that London 2012 Tickets was the fastest moving retailer this quarter as consumers flocked online for precious Olympics tickets. On the Beach entered the top 50 for the first time this quarter, joining 10 other travel brands who all rose in the rankings of the Hot Shops List with the exception of easyJet, which retained its previous position.

03/09/2012  |  Full story...

Starbucks Vs Costa: Who is winning the London check-in wars? (infographic)

Despite Starbucks having eight times the number of central London outlets, the chain secures less Facebook check-ins on average than rival coffee group Costa, according to new research. Socialbakers has released Facebook data which compares the social campaigns Starbucks and Costa have run over the past few weeks, measuring Facebook Check-Ins, likes and comments. This reveals how two competitor brands drive brand engagement through social media.

23/08/2012  |  Full story...

July online retail sales get highest growth of the year

Online sales jumped 17% year-on-year during July, representing the highest growth this year, according to new data. The findings, from the IMRG Capgemini e-Retail Sales Index, attributed much of the growth to clothing and electrical sales during the month. In comparison to the same period last year, when spending came in at £31 billion, this year saw 12.6% growth, fuelled mainly by poor weather and the European Football Championships – two factors that kept Britons at home and online.

21/08/2012  |  Full story...

Digital campaigns ‘boosted by Olympics’

Brands running online advertising and social media campaigns experienced an uplift during London 2012, with search volumes being higher than those seen during the Beijing Olympics in 2008, Google has found. One company that benefitted from the Olympics was Visa with its 'Go World' campaign, which invited consumers to show their support for Team Visa athletes in the form of virtual cheers across social media.

21/08/2012  |  Full story...

Olympic viewing trends- quarter of Brits watched online

Nearly a quarter (24%) of all Brits used the web to watch the Olympics, while 14% used social media to catch up on the action, according to new research. The study, from Kantar Media, found that TV remained by far the most popular medium, with 81% of the UK public watching at least some of the games on the box.

20/08/2012  |  Full story...

Olympics 2012- how did the sponsors fare online?

The Olympics offers three levels of sponsorship to brands- worldwide, London-based and athlete-based. Social media app Wildfire (recently acquired by Google) has tracked the main sponsors’ activity on social media over the duration of the Olympics and looked at whether they have seen an uptake similar to that of the athletes.

17/08/2012  |  Full story...

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