Digital Intelligence

Entries from Digital Intelligence tagged with "omnicom"

5 result(s) displayed (1 - 5 of 5)

Instagram ads launch in UK: Cadbury, Starbucks and Waitrose among first to sign up

Facebook-owned photo sharing app Instagram has launched its ads in the UK with an initial partnership with Omnicom Media Group.

23/09/2014  |  Full story...

Publicis-Omnicom $35bn merger collapses- win for WPP?

In a boost to rival WPP, the $35bn (£20bn) merger of Publicis and Omnicon to create the world's biggest advertising company has collapsed, the companies have confirmed.

12/05/2014  |  Full story...

Digital advertising trends in 2013: The year of big data and micro-targeting

Real time bidding platforms soar as advertisers finally utilise big data for micro targeting

Major retailers eBay and Amazon are becoming powerful ad networks using their vast amounts of user data harvested from their customer's buying habits

Marketing giants WPP and newly formed Publicis Omnicom Group put the squeeze on smaller agencies, while major brands ramp up spend on digital

11/12/2013  |  Full story...

Martin Sorrell: WPP to generate 40% of business from digital over 5 years

Marketing giant WPP is aiming to generate 5-40% of its business from digital sources and fast-growth markets, chief executive Martin Sorrell has announced.

14/08/2013  |  Full story...

Bigger than WPP: Omnicom and Publicis merge to take on Google in digital ad battle

France's Publicis and America's Omnicom have merged to create a marketing company bigger than WPP, vowing to take on Google in the battle for online ad revenues.

30/07/2013  |  Full story...

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