Digital Intelligence

Facebook is rolling out device targeting to its Mobile App Ads platform, allowing advertisers to segment users by handset model, OS version and how users are connected to the internet. The update is being rolled out to advertisers over the next few days.

25/07/2014  |  Full story...

US revenue from online advertising is up 22% from a year ago, amounting to $7.88bn, according to new data. The research, from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers marks the eighth consecutive quarter of year-over-year growth.

02/12/2011  |  Full story...

Cadbury's "Chocolate Charmer" online advertising campaign provided ROI almost 4 times higher than their TV campaign.

05/02/2011

Cadbury’s recently ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the brand saw the sector generate 20% of the sales. This case study from Gfk NOP highlights to growing power of online advertising in the marketing mix…

Market research agency GfK NOP has released the results of a study that evaluated the cross media performance of Cadbury’s recent Dairy Milk campaign. The study demonstrated the power of online advertising and its ability to deliver impressive returns on investment.

20/01/2011  |  Full story...

The money spent on internet ads in the UK increased 10% in the first half of this year, with advertisers spending a total of nearly £2bn on the medium, according to new data. The study, from the IAB and Price Waterhouse Coopers , found that video and social advertising fuelled online display’s return to growth, while the FMCG and Entertainment sectors ramped up investment to become two of the biggest spenders in the sector.

The boom in online video, social and ‘performance’ marketing contributed to the 10% increase in online advertising spend during the first half of 2010 (compared with the same period of time in 2009), which saw UK marketers invest £1,968.6 million, lifting the medium to a record market share of 24.3%. The return to double-digit growth for the internet mirrors the general recovery of the entire advertising industry, with total UK expenditure increasing 6.3% to £8.1 billion between January and June 2010.

05/10/2010

05/10/2010  |  Full story...

Paid for search dominates with two-thirds of the digital advertsing spend during the first half of 2009.

09/12/2009

Global ad expenditure in 2009 will fall further than originally anticipated, according to a new report. Zenith Optimedia forecasts that expenditure would drop 9.9 per cent during the year, compared to its earlier prediction of 8.5 per cent. However, the report said that the figure disguised the fact that the downturn seemed to be bottoming out. The report said that internet was the only medium set to grow in 2009, by 9.2 per cent, with all other media shrinking.

20/10/2009

20/10/2009  |  Full story...

UK ad spend may be bottoming out, with spending on traditional media advertising falling by the smallest amount for the past six quarters and online ad spend showing its first increase since 2008, according to a new survey. The IPA/BDO Bellwether survey for the thrid quarter of 2009 indictes that British companies' spending on advertising fell for the eighth quarter in succession in the third quarter, but the reduction in budgets was the smallest seen for a year. Online ad spending showed an increase for the first time since H1 2008, the survey found.

14/10/2009

14/10/2009  |  Full story...

Online advertising overtakes TV for the first time during the first half of 2009.

30/09/2009

Online as sector bucks the trend in the recession, growing by a healthy 4.6%- with the rest of the advertising economy tumbling almost 17%.

30/09/2009

The UK online ad sector grew a healthy 4.6% to £1.75 billion in the first half of this year. Figures out today from PricewaterhouseCoopers and the IAB confirmed online bucked the trend in the recession - with the rest of the advertising economy tumbling almost 17% over the same period. That’s consistent with growth rates about 20% above the total ad sector. Online advertising took 23.5% of all UK adspend in the first half of the year, extending its lead over other media and confirming it is now significantly larger than the television ad industry. The UK remains the most mature online advertising economy in the world with the highest market share of ad spend going online.

30/09/2009  |  Full story...

Internet advertising is expected to account for about 15% of global measured advertising spending in 2010, up from an anticipated 13% in 2009, according to new report. The study, from GroupM, found that growth in display ads has fallen over the past several years as supply has run ahead of demand. In 2010 the report predicts that display spending is expected to hold a 34% share of online advertising, down from 35 percent in 2009, 37% in 2008, 38% in 2007 and 39% in 2006. By contract, spend on search ads has grown from a 38% share in 2006 to an anticipated 43% in 2010. The overall 15% figure represents an estimated $64.7bn (£39.72bn) globally and is an 11 percent increase over the previous year’s total.

25/09/2009  |  Full story...

Search advertising is set to lead the recovery in European online ad spend next year, while email, classifieds and display ads have been hardest hit by the recession, according to new research. The IAB’s latest Europe’s annual AdEx study indicates that overall online advertising in the UK will fall 0.4% this year, but ad spend is expected to rise 2.4% next year, the IAB predicted.

Across Europe, search will grow 8% in 2009, representing almost half (46%) of the total online ad market in the continent. In contrast, growth in online display will grow just 0.4% across Europe, hit by a drop in branding advertising and falling rates. Meanwhile, classifieds fell 4.7% in 2009, hit by downturns in the property, job and car market.

In 2008 online advertising grew 20% in Europe compared to the previous year. However, some of the most mature and recession-stricken markets - the UK, the Netherlands, Norway and Sweden – were already experiencing a significant slowing of growth whilst underdeveloped markets enjoyed double-digit growth rates.

24/08/2009  |  Full story...

Global adspend is on course to reach $421bn (£255bn) during 2009 according to the latest figures from PricewaterhouseCoopers (PwC), writes eMarketer. This represents a 12.1% fall on 2008 when global adspend totalled $479bn (£291bn), according to the firm. PwC expects all advertising sectors to suffer during the year other than video game advertising. However, the firm does predict better times for digital marketing in 2010: both internet advertising (including mobile) and video game advertising are forecast to see five-year compound annual growth of 7.7% and 13.8% respectively. Globally, PwC forecasts that total media spend will rise by 2012.
eMarketer: http://www.emarketer.com, 22/07/2009

22/07/2009  |  Full story...

Worldwide advertising spending will reach $421 billion in 2009, June 2009

22/07/2009

Ad spend in North America will decrease by 1.6% from 2009-13, June 2009

22/07/2009

PricewaterhouseCoopers's (PwC) latest Entertainment and Media Outlook report predicts that online advertising in the UK will take 36% of all adspend by 2013, writes Brand Republic. According to the firm, online ad expenditure grew 17.1% (£540m) year-on-year during 2008 to reach £3.35bn, giving it 19.2% of the UK ad market (from 15.5%). The report also predicts that the UK's total internet access market (including both wired and mobile) will grow at a compound rate of 7% between 2009 and 2013 to reach £8.84bn (from £6.32bn).
PwC expects the UK's entertainment and media market to decline until 2010 before growth resumes. Not all sectors will fully recover however: PwC forecasts that the only sectors which will be larger in 2013 than in 2008 are internet access, internet advertising, TV subscriptions and license fees, filmed entertainment and video games.
From Brand Republic: http://www.brandrepublic.com, 16/06/2009
PricewaterhouseCoopers: http://www.pwc.com

16/06/2009

The latest European online advertising study from IAB and PricewaterhouseCoopers (PwC) has revealed that online adspend grew 20% during 2008 to reach €12.9bn (£11bn), writes Brand Republic. The study examined the markets in 19 European countries. Although some mature markets showed less than 20% growth, only France and the Netherlands came in below 19% (with 18.5% and 9% respectively).
Online search advertising led the way with 26% growth, rising to €5.6bn (£4.8bn). Overall, search accounted for 43% of all European ad budgets in 2008 (from 41% in 2007). Classified adspend was up 17% on 2007 (to take 25% of all advertising), reaching €3.8bn (£3.25bn). Display advertising increased 17% to €3.3bn (£2.82bn) and email spend remained flat at €200m (£171m).
From Media Week: http://www.mediaweek.co.uk, 11/06/2009
IAB Europe: http://www.iabeurope.eu

11/06/2009  |  Full story...

Online advertising spend growth slows in maturing markets, December 2007-2008

11/06/2009

Growth in online advertising categories across Europe in 2008

11/06/2009

11/06/2009

The latest US figures from the IAB and PwC show that online adspend fell 5% year-on-year in Q1. Against the previous quarter the decline was even higher at 10%. The results represent the first time that year-on-year figures have been negative since 2002.
However, total US advertising figures from Nielsen suggest a slower drop in online adspend. Their figures for online display advertising show a 3.4% drop (to $2.11bn) against a total quarterly advertising decrease of 12% (to $27.9bn).
At the other end of the scale TNS Media have bucked the trend to report an 8.2% year-on-year rise in quarterly online display advertising against a total fall in the US advertising market of 14.2%.
From ClickZ: http://www.clickz.com, 08/06/2009
IAB US: http://www.iab.net

08/06/2009

New research from TNS Media Intelligence shows that online display advertising in the US grew 4.6% in 2008, writes ClickZ. According to the firm, internet advertising was one of only five sectors which saw positive growth during the year. Only syndicated television (up 6.5%) and Spanish-language magazines (up 4.9%) saw higher growth than online. Total advertising expenditure for the year was down 4.1% in the US to reach $141.7bn. Newspaper advertising saw the biggest drop, falling 11.8% year-on-year (and down 16.5% in Q4 on 2007). Radio also saw sharp falls, declining 10.3% on the previous year.
From ClickZ: http://www.clickz.com, 05/05/2009
TNS Media Intelligence: http://www.tnsmi.co.uk

05/05/2009

The latest Internet Advertising Revenue Report from the IAB US and PricewaterhouseCoopers reveals that total online ad revenues totalled $23.4bn (£15.77bn) in 2008, up 10.6% on 2007 ($21.2bn or £14.28bn). The figures represent the fifth year of consecutive record results, although growth slowed by 50% to the lowest rate since 2002. Q4 revenues reached a record $6.1bn (£4.11bn), passing the $6bn barrier for the first time on year-on-year growth of 2.6% (up $154m (£104m) for $5.9bn (£3.98bn) in Q4 2007). Search advertising continues to hold the lion's share of online adspend accounting for 45% of revenues ($10,546m or £7.11m) from 42% in 2007 ($8,805m or £5.93m).
Projections from eMarketer for 2009 expect growth to continue to slow, reaching 4.5% during the year on total online adspend of $24.5bn (£16.5bn). However, much bleaker figures from Screen Digest predict a 5% fall in online adspend during 2009.
IAB US: http://www.iab.net, 30/03/2009

30/03/2009  |  Full story...

US web advertising bucks recession

Source: IAB UK: http://www.iab.net

30/03/2009