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Entries from Digital Intelligence tagged with "online adspend"

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Online adspend up 17% in 2008

The latest Quarterly Survey of Advertising Expenditure study from the Advertising Association shows that online adspend reached £3.3bn during 2008 - an increase of 17.3%, writes Brand Republic. All other media fell during 2008 as total adspend across all media declined 3.9% during the year. Fourth quarter expenditure was hit particularly hard with expenditure down 9.6% year-on-year.
From Brand Republic:, 16/03/2009
Advertising Association:


Forrester predicts 10% growth for European online adspend

Despite the effect of the global economic crisis, Forrester still expects European online adspend to grow 10% during 2009, reaching €14.8bn by 2013, writes ClickZ. The firm's new study "European Online Advertising Through 2013" remains optimistic compared to other forecasts including eMarketer (which now anticipates online adspend growth of 7.2%); Group M (4% growth); and Enders Analysis (2.1% growth). Study author Nate Elliot defended the forecast, saying: "Online will be hurt, just with all channels during a recession, but the fact is that online is in a better position than offline." According to the report the UK will remain Europe's leading online advertising market, accounting for nearly a third of all European online adspend. Between them, the big three markets of the UK, Germany and France will receive 66% of all online adspend in Western Europe.
Forrester anticipate that advertisers will increasingly use rich media and video ads and expect the formats to account for nearly 59% of all display advertising by 2013.
ClickZ:, 06/02/2009


Digital Intelligence December 2008

Digital Intelligence December 2008

We hope you have enjoyed this year's editions of Digital Intelligence and in this final monthly review we show you how despite tough times on the high street online retail continues to break new records. In China online adspend continues to show extremely strong growth - no real surprise considering the majority of under-25s now spend half their time online. Further news from the broadcasting sector also continues to emphasise how the worlds of television, radio and online continue to converge and blur.

Best wishes for the holiday season from all of us here at Digital.
Read December 2008


Online adspend up 42% in China

New research from Nielsen has found that online adspend in China grew 42% year-on-year to reach $541m in Q3, writes eMarketer. eMarketer predicts that the China's total online adspend will reach $1.4bn during 2008, up 37% on 2007.
From eMarketer:, 16/12/2008
Nielsen Online:


UK online adspend set to slow

GroupM have forecast that online adspend in the UK will slow significantly during 2009, writes ClickZ. According to the firm's "This Year Next Year" report, GroupM expects year-on-year growth of just 3.7% in 2009, compared to 22% in 2008 and 36% in 2007. However the firm also anticipates that online will remain the only advertising sector to experience growth during 2009. Total UK adspend for all media is expected to fall during 2009, according to the study.
Further research from eMarketer also predicts much lower growth in 2009, with the firm now predicting a year-on-year rise of 7.2% (£3.58bn) in the UK.
Globally ZenithOptimedia expects total adspend to fall £14bn (down 0.2%) though online is still predicted to rise by 17.7%.
From ClickZ:, 05/12/2008


Q3 online adspend revenues up 11% in US

The latest online adspend figures from IAB US and PwC show that revenues grew 11% year-on-year to reach $5.87bn - the second-highest quarterly result ever achieved. Against Q2 though, revenues only grew 2%. For the first nine months of the year US online ad revenues totalled $17.3bn (from $15.2bn in 2007) - up 14% year on year. Randall Rothenberg, President and CEO of IAB US said: "Interactive advertising continues to be the most measurable and cost-effective way to reach consumers, and we see more and more marketers seeking to harness its power."

IAB US:, 20/11/2008

Quarterly $ Revenue Growth Comparison - 2000-2008 YTD

Quarterly $ Revenue Growth Comparison - 2000-2008 YTD

Source: IAB US


Key Note survey forecasts strong growth for online advertising

A new study from Key Note predicts that online adspend will continue to show strong growth through the rest of 2008 and into 2012, writes Brand Republic. The firm expects online to grow 31.4% in the UK over the course of this year. Figures from IAB UK put online adspend at £1.7bn for the first half of 2008, up 21% while the latest Bellwether Report forecast that online would remain strong as companies cut their marketing costs. Online advertising in the UK continues to be driven by the growing use of broadband services with Key Note reporting that 93% of respondents to their survey go online at home. The report also found that marketers had so far "under-exploited" the possibilities presented by social networking sites as a means of engaging consumers.
From Brand Republic:, 31/10/2008
Key Note:


Web ad rates drop over 25%

Challenges in the wider economy spilled onto the web, pushing ad rates in the US down 27% according to PubMatic. Their AdPrice Index tracked a big slump in Q3 2008, with prices down 21% from Q2 and 27% from Q1.

23/10/2008  |  Full story...

Online adspend slows in US

New US figures from the IAB and PwC show that online adspend grew 15% year-on-year in the first half of 2008 to reach $11.5bn, writes ClickZ. Q2 adspend was up 13% year-on-year to $5.7bn but was down 0.3% from Q1 this year. Search revenues were up 24% to $5.1bn or 44% of all online adspend. Display advertising rose 19% to $3.8bn (33% of all online adspend).

07/10/2008  |  Full story...

WARC: UK online adspend to remain strong

A new study from the World Advertising Research Centre (WARC) remains confident that the UK online advertising market will remain strong in the face of the global economic slow-down. The firm predicts that internet advertising will grow 17.6% during 2008 and 12% in 2009. Online is expected to show growth in all advertising categories other than financial services during 2009, as budgets in traditional media are redirected online.

01/09/2008  |  Full story...

US online adspend to overtake newspaper advertising by 2011

According to the annual media sector study from Veronis Suhler Stevenson (VSS) online advertising will surpass newspaper adspend by 2011, writes The Financial Times. VSS expect online to grow over 21% per year to reach $62bn (£30.63bn) in 2011 against a predicted figure of $60bn (£29.64bn) for newspaper advertising.
From ENN:, 07/08/2007
Veronis Suhler Stevenson:


Online remains on top as UK marketing budgets cut

The IPA's latest Bellwether report has found that online remained the only marketing sector not to experience budget cuts during Q2 writes Brand Republic. Growth in online marketing slowed to 6% over the previous quarter. In total 19% of firms surveyed increased their online budgets during the quarter, against 12% of firms who revised them down. Online search marketing remained strong with 18% of firms planning to spend more and only 9% planning to cut budgets.
The biggest cuts in marketing budgets came from the travel and entertainment, retail, consumer durables and FMCG sectors.
From Brand Republic:, 14/07/2008


Global online adspend on course to take 10% during 2008

A new forecast from ZenithOptimedia predicts that online advertising is on course to take 10% of all global adspend during 2008, writes ClickZ. The firm has revised its last forecast from March to take into account the current economic problems. ZenithOptimedia now expect online adspend to reach $52.2bn (10%) in 2008, rising to $78.2bn (13.6%) in 2010. Their previous forecast put online at 9.7% ($47.5bn) for 2008, rising to 12.3% (66.9bn) in 2010.
From ClickZ:, 01/07/2008


Digital Intelligence June 2008

Digital Strategy data - Digital Intelligence June 2008

The figures are in for 2007, showing that online passed the £3bn threshold last year and now makes up 16% of the UK's ad market. In Europe online adspend grew 40% during the year and is on course to overtake the US by 2010. These trends are only set to continue with some analysts now predicting that online budgets in the UK could overtake TV this year.

The long-running Microsoft-Yahoo! saga has also come to a close with the clearest winner seeming to be... Google. Yahoo's determination to avoid being acquired has strengthened the search giant's position even further. It remains to be seen if and when their new ad deal will be rolled out worldwide.

This month also saw Facebook overtake MySpace with astonishing annual growth of 162%. Facebook is clearly no longer the underdog rebel upstart though at present its users seem to be staying loyal.
Read June 2008


Interactive adspend on course for 15%

GroupM predict that global interactive marketing (including online, mobile and gaming) will take 15% of all adspend budgets by 2009, writes Brand Republic. GroupM expects interactive to continue to grow as traditional advertising media decline. According to the firm's study "Interaction: Addressable, Searchable, Social and Mobile" interactive media accounted for 11% of all adspend during 2007. The study surveyed 35 countries and ascribed interactive's growth to the development of more advanced handsets, cheaper laptops, faster broadband connections and the increasing use of Wi-Fi connections. In the UK, GroupM expect interactive adspend will reach 30% by 2009 (from 10% in 2005). The study also expects users to spend up to 46 minutes per day online (from 27 minutes in 2005).
From Brand Republic:, 25/06/2008


UK online on course to overtake TV during 2008

Enders Analysis predicts that internet advertising will overtake TV as the UK's biggest ad platform during 2008, writes Broadcast. The firm forecasts that online adspend will grow 26.4% to reach £3.56bn against TV which is expected to fall 2.5% to £3.39bn. The figures put online at 19% of all UK adspend.
Online video advertising is predicted to reach £35m during the year, with most advertisers using existing TV spots.
Google is expected to take 80% of all UK search advertising spend in 2008, up from 78% in 2007.
From Broadcast:, 18/06/2008
Enders Analysis:


Q1 ad revenues up 24% in US

New figures from IDC show that online ad revenues in the US rose 24% year-on-year in Q1 to reach $7.1bn (£3.6bn), writes ClickZ. IDC predict that quarterly online ad revenues will continue to grow between 15% and 20% during each quarter of this year. The firm also predicts that US online adspend will more than double in the next five years from $25.5bn (£12.9bn) in 2007 to $51.1bn (£25.8bn) in 2012. Online's share of the total US ad market will grow from 8.6% to 15.6% during the same period. Globally, IDC predict that online adspend will reach $106.6bn in 2011 from $65.2bn this year, representing 13.6% of all worldwide adspend.
IDC's study also showed that Google's net share of the US ad market rose from 23.1% in Q1 2007 to 24.8% in Q1 this year.
From ClickZ:, 10/06/2008


Online adspend breaks £3bn barrier in UK

Total online adspend surpassed £3bn for the first time during 2007 according to new figures from the Advertising Association and WARC, writes The Guardian. Online now represents 16% of the total UK advertising market. Online grew 39.5% year-on-year to remain the UK's fastest growing sector while total UK adspend grew 4.2% in 2007 to £19.4bn.
From The Guardian: , 10/06/2008
The Advertising Association:


European online adspend up 40%

The latest IAB Europe / PwC figures show that online adspend in Europe grew 40% during 2007 to reach €11.2bn (£8.9bn) - from €7.2bn (£5.7bn), writes ClickZ. If current trends continue, European online adspend will overtake the US market by 2010.
Between them the big three markets of the UK, Germany and France accounted for two-thirds of the European online spending total (€7.3bn - £5.78bn). However some smaller markets saw big year-on-year increases: Greece was up by 91%, Spain by 55% and Slovenia by 49%.
IAB Europe forecasts that 10 of the 16 countries studied will spend over 10% of total ad budgets online by 2010. At present 7 nations have met this criteria.
Search remained the leading online ad sector accounting for 41% of the 2007 total, followed by display advertising, classifieds and lead generation ads.
From ClickZ:, 03/06/2008
IAB Europe:


Digital Intelligence May 2008

Digital Strategy data - Digital Intelligence May 2008

The latest US online adspend data shows continued strong growth as brands continue to move budgets online. New research is also continuing to identify online's specific strengths and role in cross-media campaigns.

Days away from the launch of Apple's new model iPhone it's no coincidence that this month we have focussed on developments taking place in the mobile phone sector. Recent trends and developments suggest the mobile web is clearly on course to reach its tipping point - mobile-based IM and social networking are set to make us more connected than ever before. No surprise then that key players including Microsoft and Vodafone are jockeying for position to give consumers and advertisers the tools they didn't even know they needed a year ago.
Read May 2008


Advertising budgets tighten as economic confidence falters

The following story in the FT isn't unexpected, but it does have some uncomfortable implications for classic media and dotcoms alike. The Bellwether survey has been a pretty solid predictor of offline advertising trends in the past and the advertising budget are being cut for the second consecutive quarter. Only online escapes, with a net increase of 21 per cent.
The Financial Times:, 14/04/2008


UK online adspend grew 38% during 2007

Online adspend in the UK grew 38% last year to reach £2.813bn - an annual increase of £797m. The figures, from the latest PricewaterhouseCoopers/IAB study, saw online spend break £750m in a single quarter. Search advertising grew £345m to reach £1.6bn (57.6% of the total), display advertising rose 31% to 592m, while classified advertising was up 54% reaching £585.3m. The study confirms the UK's position as the largest online advertising market in Europe with over 15% of all British advertising now online.
IAB UK:, 07/04/2008

Read Digital's commentary and analysis of the latest IAB UK / PricewaterhouseCoopers market study »

07/04/2008  |  Full story...

Online close to 10% of global adspend

ZenithOptimedia has upgraded its predictions for online adspend's share of the total global ad market for 2008 from 9.4% (from its December forecast) to 9.7%, writes Netimperative. Online is expected to show strong growth despite a slowdown in US and Western European total adspend. For 2009 the firm is expecting online to take an 11.1% share of global adspend - up from its previous forecast of 10.4%.
From Netimperative:, 02/04/2008


Online set for 10% of all US advertising

Further projections from eMarketer estimate that US advertisers will spend $25.8bn (£12.9bn) online during 2008 - down from their previous forecast of $27.5bn (£13.77bn) made last October. However eMarketer predict that online is still on course to grow 23% from last year to account for 8.8% of all US adspend. Though growth is expected to slow, US online advertising is expected to reach $30bn (£15bn) next year, accounting for 10% of all US adspend.
From eMarketer:, 31/03/2008


UK online adspend set for £5bn by 2012

Online adspend in the UK is set to reach £3.4bn this year, up 27% from 2007 according to new findings from eMarketer, writes Brand Republic. Double-digit growth will continue for the next three years with online advertising expected to exceed £5bn by 2012. Search-related marketing accounted for 60% of all UK online adspend in 2007 and is forecast to top £3bn by 2012.
eMarketer's estimates of the UK's online ad market compares with forecasts from ZenithOptimedia and GroupM of £3bn and £3.4bn respectively.
From Brand Republic:, 28/03/2008


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