Digital Intelligence

Entries from Digital Intelligence tagged with "online communities"

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UK Twitter traffic up 22-fold in 12 months

New research from Hitwise has found that traffic to Twitter has increased 22-fold in the last year. According to the research, Twitter was the UK's 38th most-visited website in May this year and the 5th most-visited social network. In contrast the site only ranked 969th place a year ago in May 2008. 93% of Twitter's growth dates from 2009 as media coverage and increasing numbers of high profile celebrity users have raised public awareness and driven online registrations.
Hitwise have also discovered that Twitter is now the UK's 30th biggest source of traffic for other websites, responsible on average for 1 in every 350 site visits. 55.9% of downstream traffic from Twitter goes to other content-driven media websites including newspapers, blogs, other social networks and news and entertainment sites. In particular, Twitter is now the 27th biggest source of traffic to websites tracked by Hitwise in the "News and Media - Print" category. Twitter is less-successful in motivation shoppers however with only 9.5% of the site's traffic going on to visit online retailers.
The Twitter effect can be tremendous though: online picture site Twitpic is now the third most popular photo website in the UK after Flickr and Photobucket as a direct consequence of receiving 1 in every 13 downstream UK visits from Twitter.
From Hitwise:, 24/06/2009


Social networks: A first step towards European regulation

European regulators unveiled long anticipated plans this week for guidelines about how social networks such as Facebook and MySpace should handle European privacy rules, writes the Wall Street Journal. Regulation in a young and fast changing space is always risky, and many will argue lacks necessity because of the existing data protection directive. However the guidelines appear to have been set very low, simply reconfirming what would be common knowledge even for novice internet users.

The WSJ confirms that key elements include...

  • Sites should offer privacy-friendly default settings.
  • Users should be advised that pictures should only be uploaded with the individual's consent.
  • Sites must set maximum periods to retain data on inactive users. Abandoned accounts must be deleted.
  • Users should be allowed to adopt a pseudonym.

The reason why this matters is that global players such as Facebook are based outside the EU’s jurisdiction and citizens from the 27 European nations would have different types (usually weaker) privacy frameworks on these global sites to the national equivalents. The recommendations also include getting social network owners to place default security settings at a high level and allow users to limit data disclosed to third parties. Sensitive information, such as race, religion or political views are also covered, along with behaviourally targeted advertising.
From the Wall Street Journal:, 24/06/2009


Facebook overtakes MySpace in the US

Facebook has finally overtaken MySpace in the US according to new research from comScore, writes eMarketer. According to the metrics firm, Facebook received 70,278,000 unique visitors in the US during May this year, a 97% increase on May 2008. Unique visitors to MySpace fell 5% during the same period to 70,255,000. Previously comScore had predicted that it would take until 2010 for Facebook to overcome its rival.
Further evidence of Facebook's current dominance was also seen in the site's roll-out of personalised URLs. Over 3 million users logged on in the first 12 hours to register their chosen suffixes which now replace numerical identifiers for the first time.
In the UK, Facebook had further reason to celebrate this month as comScore also revealed that the site had overtaken Yahoo! during April to become the third most visited website, with 23.4m users.
From eMarketer:, 18/06/2009


YouTube trials pre-roll ads with British broadcaster content

YouTube has begun to trial pre-roll ads around content from British broadcasting partners, writes ClickZ. The UK trial will include content from Channel 4, BBC Worldwide, Discovery, ITN and National Geographic. Ads will be sold on a CPM basis with revenues shared between both parties. YouTube suggests that ads should be around 15 seconds with the firm imposing an upper limit of 30 seconds. Time caps will ensure appropriate spacing between ads so that they do not feature on every clip.
In further news BBC Worldwide and YouTube have confirmed the continuation of their online partnership which sees BBC content such as Top Gear provided online via a dedicated YouTube channel.
From ClickZ:, 21/05/2009


Twitter revenue model: 2.0?

The funky microblogging social app could be close to unlocking a massive revenue stream thanks to mobile operators, writes Reuters. Twitter's co-founder Biz Stone this week confirmed they are not introducing advertising, but instead are evaluating revenue-share deals with mobile carriers. The Twitter app allows live updates to be sent from and to mobile phones through SMS, giving a ready-made pathway for micropayments. The model has already been copied by Facebook and our take is that LinkedIn, MySpace and Bebo will all follow whichever approach Twitter settles on. As mobile operators look for new ways to charge data, this model is sure to find powerful allies.
From, 18/05/2009


Facebook nation: Social network takes 13% of UK web traffic

Astonishing data from Nielsen Online shows Facebook accounting for 13% of all time online in the UK last month. It’s based on their rigorous methodology, so digital analysts can take some comfort in the accuracy of the findings. The social network accounted for 6.2bn minutes with Windows Live in second place on 4.5bn and Google on 2.6bn.
Nielsen Online:, 14/05/2009


Twitter runs its first ads

Twitter has launched its first third-party advertisements, writes Brand Republic. The firm has launched a new website aimed at business users dubbed ExecTweets which pulls together posts from corporate executives. The site was created in conjunction with ad agency Federated Media and has been sponsored by Microsoft.
Twitter has also signed a commercial deal in the UK with Vodafone allowing Vodafone subscribers to send and receive tweets as SMS messages through its network. Twitter was forced to suspend SMS updates in the UK last August following huge traffic growth and rising costs.
From Brand Republic:, 24/03/2009


Stephen Haynes

UK Sales Director, Facebook

February 2009

Stephen Haines was appointed Sales Director of Facebook in November 2007, bringing with him more than a decade of sales experience to the team. His skills in both creating and developing profitable commercial relationships are strategic in his role at Facebook.

Prior to starting at Facebook, Stephen spent four years at Yahoo! UK & Ireland as Head of Agency Strategy, generating consistent year on year double digit revenue growth. Having lead large sales teams over the years, Stephen has a wide experience of managing and harnessing the power of teams operationally and commercially and commands huge credibility for troubleshooting both internally and client-side.


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