Digital Intelligence

Entries from Digital Intelligence tagged with "online games"

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Xbox Live subscriptions up 15%

Subscriptions to Microsoft's Xbox Live online gaming service have risen 15% over the last year. The figure follows Microsoft's revelation in February that total membership numbers had reached over 40m members.

25/07/2012  |  Full story...

Digital Intelligence special report: Facebook

Digital Strategy data - Digital Intelligence - Special report: Facebook

Facebook has revolutionised social media, changed the way marketers communicate and blended paid, owned and earn media into one platform.

Successful social conversation strategies demand the right consumer insights and effective reading of the social landscape.

To keep you on top of how Facebook is changing, this special report lists key developments, research and case studies from the last year - full stories and data on click-through.

Read the Digital Intelligence Facebook special report

Recent editions of Digital Intelligence

22/06/2012

FarmVille becomes fastest growing social game online

Facebook game FarmVille has amassed 56m players within three months of its launch to become the fastest-growing social game on the internet. The social strategy game, created by US gaming company Zynga, now draws 21 million users daily and 60 million monthly worldwide. The farming game is generating sales of more than $150m this year, boosted by players using its micropayment service to buy items in the game. It said a three-week charity appeal saw players spend $854,000 on virtual seeds, with half the proceeds going towards Haitian children.

01/11/2009


01/11/2009  |  Full story...

New ad targeting tool for online gamers

comScore has launched GamePlan, an audience targeting tool for gaming publishers and developers. The tool which combines comScore’s broadly used consumer digital behavior with a comprehensive longitudinal measurement of consumer attitudes, behaviors and lifestyle attributes. GamePlan is part of the comScore Plan Metrix product suite, and lets game publishers and developers can use GamePlan to quantify, validate and improve their digital gaming strategies.

19/10/2009  |  Full story...

In-game advertising on course for $1bn in five years

Screen Digest have predicted that in-game advertising will be worth over $1bn (£627m) by 2014, writes Media Week. The firm's study, "In-Game Advertising: Market Assessment and Forecasts to 2014", forecasts that the sector will grow to take 1.5% of all digital adspend, as advertisers understand the benefits. According to Screen Digest these include scalability, accountability, high levels of audience engagement, and positive brand associations. Adam Smith, futures director at GroupM said "Given gaming is now a mainstream leisure interest, in-game deserves the same consideration as mobile and social media."
From Media Week: http://www.mediaweek.co.uk, 26/05/2009
Screen Digest: http://www.screendigest.com

26/05/2009

British gamers "highly receptive" to in-game advertising

A new study from Continental Research has shown that British gamers are highly receptive to dynamically served ads which appear during games, writes Netimperative. The research, carried out on behalf of in-game ad firm Massive Inc, found that the average ad recall rate was 54%. In addition, 65% of UK gamers think that in-game ads make games seem more realistic, while 55% find the ads "look cool". Furthermore, brands that advertise in games are also perceived by gamers as innovative.
In-game ads also benefit from frequent and high levels of sustained exposure as gamers tend to spend significant amounts of time playing. Gamers on Massive's online gaming network, for example, average 12 hours per week playing.
From Netimperative: http://www.netimperative.com, 12/05/2009
Continental Research: http://www.continentalresearch.com

12/05/2009

Digital Intelligence March 2009

Digital Intelligence March 2009

The switch to online is accelerating as the tough economy forces brands to rethink their marketing. Smart digital strategies are as much about cutting costs and boosting efficiency, as about increasing sales.

In our monthly digest of research and news, we track how Twitter put micro-blogging into the mainstream, and will now monetise all those conversations. Our predictions on the timing of online video going mainstream came true, with 30m Brits now watching video on the web. Social networking and video emerge as the key drivers in boosting the time people spend online - now predicted to average 7 years per person. Our country focus this month is on Germany, Europe's second largest internet commercial market to profile the market.

Firms applying these trends to their digital strategy are navigating the recession. So if your team could benefit from our strategy health checks then email me back. Meanwhile, enjoy the research and if you'd like deeper research in other areas of digital media and marketing then mail us for the details.
Read March 2009

31/03/2009

Digital Intelligence August 2008

In this summer's edition we track why rain on the high street accelerated the growth of online retail, how China emerged as the country with the largest internet population, Russia as Europe's fastest growing digital nation, and the BBC iPlayer continued to enjoy success as it crosses tipping points in new markets with new features.

The team here at Digital for years have said 2009 would be the year mobile advertising really takes off, and several new forecasts are aligning with us: we're expecting to see big rises from the acceleration now underway. And if you ever thought you were spending too much time online, then spare a thought for "extreme gamers" who according to new research are clocking up more than 45 hours on the web every week.
Read August 2008

30/08/2008

New portal offers ad-funded mobile games

123play.com has launched offering over 40 mobile phone games for free in exchange for receiving mobile ad messages, writes Netimperative. The website has partnered with a number of games firms including THQ Wireless, RealArcade and Vivendi Games Mobile. Users are presented with an ad each time they launch a game on the site. If they don't click the game starts after a few seconds.
29% of users regularly play games on their mobiles according to data from M:Metrics.
Netimperative: http://www.netimperative.com, 21/05/2008
123play.com: http://123play.com

21/05/2008

Major brands join forces for UK's biggest in-game advertising trial

Ford, Nike, Unilever and Samsung are all taking part in the UK's biggest ever in-game advertising trial, writes Mad.co.uk. The three-month trial will include games for the Nintendo Wii, Sony PlayStation, Microsoft Xbox 360 Live and PC platforms. Ford is promoting its new Fiesta ST model with ads in racing games Need for Speed Carbon, TOCA3 and Trackmedia Sunrise. Ads for Nike, Samsung and Unilever's Sure for Men will be featured in a selection of shoot-'em-up games. Media agency MindShare Interaction brokered the deals in conjunction with Microsoft-owned in-game specialist Massive. Research firm TNS will measure page impressions during the trial - here defined as the duration a player sees an ad.
According to figures from Microsoft the in-game ad market was worth $56m (£28.4m) in 2005 and is set to reach $1.8bn (£912.1m) by 2010. A further forecast from eMarketer echoes Microsoft's view. eMarketer estimate that the global combined video game ad market will increase at a compound annual growth rate of nearly 23% over the next five years, reaching almost $2bn (£1.01bn) by 2011.
From Mad.co.uk: http://www.mad.co.uk, 05/04/2007
MindShare: http://www.mindshareworld.com

05/04/2007

Vince Broady

Founder, GameSpot.com

May 2006

Vince Broady is a legend in the world of online game playing. He set up the GameSpot.com network ten years ago that unites computer games fans worldwide. We caught up with him in London at the launch of their UK site and discovered how the early adopters in the online games industry are setting a blueprint for much wider digital publishing and marketing.

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19/05/2006

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