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Entries from Digital Intelligence tagged with "online publishers association"

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Online ads more effective on branded websites

Online ads on branded sites consistently perform above those on other sites, writes Netimperative. Research from the US-based Online Publishers Association (OPA) has found that sponsorships on branded content sites perform 36% above those on portals and 42% above Dynamic Logic's MarketNorms average. Similarly, brand favourability towards online ads is 29% higher on branded content sites than the MarketNorms average. Consumers are also 20% more likely to purchase following advertising on branded content websites.

01/08/2008  |  Full story...

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