Digital Intelligence

Entries from Digital Intelligence tagged with "oracle"

6 result(s) displayed (1 - 6 of 6)

Oracle teams with Mastercard for new digital payments system

At Mobile World Congress, Mastercard announced a global partnership with Oracle that is designed to deliver a streamlined digital payment experience to the retail and hospitality industries.

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28/02/2017  |  Full story...

Snapchat lets advertisers target users based on offline behaviour

Snapchat has partnered with Oracle to offer advertisers a way of targeting its users based on their offline behaviour, a practice its CEO once referred to as "creepy".

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20/01/2017  |  Full story...

Oracle “simplifies B2B digital marketing” with revamped lead generation tools

Tech giant Oracle has updated its Oracle Marketing Cloud suite with new features geared towards "simplifying digital marketing".

30/11/2016  |  Full story...

Google joins up analytics with '360 Suite'

Google has launched a new set of analytics tools, aimed at large firms looking to get more insights from today's multi-screen consumers, taking on the likes of Adobe, Oracle, Salesforce and even Facebook Atlas.

17/03/2016  |  Full story...

IBM boosts ad tech with Silverpop acquisition

IBM has bought personalised ad technology firm Silverpop for an undisclosed sum, as the software giant looks to take on rivals such as Oracle and Salesforce in growing marketing automation sector.

11/04/2014  |  Full story...

Oracle buys cloud marketing firm Responsys for $1.5bn

Oracle has bought email marketing firm Responsys for %1.5bn, as the software giant looks to ramp up competition with Salesforce in the digital customer relationship management sector.

02/01/2014  |  Full story...

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