Digital Intelligence

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Digital Intelligence June 2014

Digital Strategy data - Digital Intelligence June 2014

Digital strategies needs to be strong and flexible - and this month's round-up of the big stories reminds you why:

- Facebook's ad targeting: How the cookie got (even) smarter
- "Internet of Things": Latest acquisition and launches as Apple attacks Google
- How much are you worth? Google and Facebook's latest revenue per user numbers
- Programmatic ad buying: Why P&G are now at 70% and saving media costs

Training workshops are available on all these topics, as well as programmes to sharpen your 2015 digital strategy.

Advanced training deep dives are available in all topics, as well as complete digital marketing skills training. Digital strategists are also now helping teams create their Digital Roadmaps for 2015 - simply contact the team to find out more.

Read June 2014

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01/07/2014

Digital Intelligence August 2013

Digital Strategy data - Digital Intelligence August 2013

Most social strategies are no longer working. Facebook's filtering of posts has switched the platform to a paid channel, and now investigations in the UK reveal the extent of fake fans. Viral marketing is failing to travel without paid promotion, and although the audiences of YouTube and Facebook look massive, most businesses find real engagement with their content is tiny.

From China to the USA, Russia to South Africa - our strategists have seen the same patterns everywhere this month as we strengthen the digital strategies of global brands. Other stories we've been tracking:

- Path to purchase: New research on how digital impacts sales
- Digital ad budgets: P&G's big switch in the US
- New production tools: Why the DoubleClick tool for publishing rich media ads should cut agency costs

New advanced training courses are now in place for all main digital disciplines, so if your teams need a recap, then simply mail us back.

Read August 2013

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30/08/2013

Digital Intelligence April 2011

Digital Strategy data - Digital Intelligence April 2011

As the web swells to take a quarter of all ad spend here in the UK, the mix of online marketing is evolving. In the last two weeks we've been tracking how the use of Facebook engagement ads is exploding, and how online coupons are rising.

Brand strategies are sharpening up as Ford bolsters its online entertainment offers with comedy talent, Twitter plans to launch brand pages, and if kids hangout Habbo is anything to go by then virtual worlds are heading for a genuine second life - but this time with first place for audiences.

Headlines below, full stories at the end of the click, and if you'd like a deep dive briefing on a key theme then let us know what you'd like researched by setting your choices here http://www.digitalstrategyconsulting.com/updatemydetails.

Read April 2011

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15/04/2011

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