Digital Intelligence

Entries from Digital Intelligence tagged with "pepsi"

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The big Cannes debate: Pepsi, Microsoft, EcoAge and Ogilvy talk brand purpose

Ogilvy's Rory Sutherland and the CMOs of Pepsi, Microsoft and EcoAge went head-to-head onstage at the Palais in Cannes with the editor in chief of The Economist, discussing whether the job of business is to create value for shareholders or value for the world. This report looks at the key themes from the lively debate, including plastics pollution and 'doing good by stealth'.


21/06/2019  |  Full story...

‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive

Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.


11/01/2019  |  Full story...

Doritos suffers social media backlash for ‘lady-friendly’ crisps

Doritos has announced plans for crisps specially designed for women… and suffered a social media backlash as a result.


09/02/2018  |  Full story...

Top 10 Super Bowl ads: Pepsi gets most social buzz

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.


06/02/2018  |  Full story...

The 12 worst marketing fails of 2017: Pepsi’s protest blunder and Facebook’s tasteless VR tour

As 2017 draws to a close, we look at some of the biggest marketing blunders of the year. From Kendall Jenner's derided Pepsi ad to London Dungeon's Twitter horror story, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2018…


19/12/2017  |  Full story...

Doritos launches Xbox campaign with influencers

Oath has teamed up with Doritos to launch a content partnership: #PLAYBOLD on Xbox to coincide with the launch of the new Xbox One X console.


10/11/2017  |  Full story...

Pepsi faces web backlash for Kendall Jenner 'protest' ad

Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the "Black Lives Matter" movement.


05/04/2017  |  Full story...

Who won the social Super Bowl? Top 10 brands on Twitter

Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research.


08/02/2017  |  Full story...

Twitter debuts “Sponsored Stickers”: Pepsi first brand to sign up

Twitter has introduced its #Promoted Stickers campaign, with Pepsi as its first customer.

16/08/2016  |  Full story...

What is the best platform for a brand in 2016? Pepsi wants to find out

Pepsi is set to increase its marketing spend on digital this year, but the firm is still weighing up the best platforms for return on investment (ROI), according to its CFO.

17/02/2016  |  Full story...

Top food brands make ‘responsible’ digital marketing pledge

Top food and beverages firms, including Mondelez, Unilever and McDonald's, have committed to stop advertising and promotional activities targeted at children below 12 years across platforms as part of a new global pledge to step up responsible marketing.

26/09/2014  |  Full story...

Lay's teams up with Uber for picnic basket campaign

Potato chip brand Lay’s brand has launched a new campaign in New York City in partnership with Uber, which could hold some clues about how marketers will adopt sampling to the digital age.

19/08/2014  |  Full story...

Which 16 brands get a billion customers a year?

Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global ones, according to new research.

15/05/2014  |  Full story...

Digital Intelligence March 2014

Digital Strategy data - Digital Intelligence March 2014

As the web celebrates its 25th birthday, Tim Berners-Lee shares his thoughts about what's to come. To give you a window into the near future, Matt Cutts explains how Google voice search will remove keyboards, and wearable computers get another step closer.

New research this month showed that 1/5 of all ad spend globally now goes online. Facebook is trying to push that further, continuing to remove the free organic audiences brands enjoyed in the past, as they force companies to switch ad dollars to promote their posts.

This month's case studies that impressed us include Samsung's big win at the Oscars, McDonald's testing SnapChat and Garnier's social tactics in China.

The research is grouped in the sections matching digital channel strategies and training courses.

Need more about the implications of any of this research on the digital aspects of your marketing plan? Simply email us back.

Read March 2014

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Video viral of the week: Aliens invade bus shelter for Pepsi Max stunt

London commuters witnessed alien invasions, escaped tigers and giant tentacles emerging from a bus stop window, as part of this new video campaign from pepsi Max. See why its our video viral of the week below…

24/03/2014  |  Full story...

Pepsi ‘brings happiness home’ for Chinese New Year on WeChat

During the lunar new year period, Chinese people send good wishes to friends and family. This case study looks at how PepsiCo, as part of a huge annual holiday campaign called "Bring Happiness Home," gave the tradition a twist.

29/01/2014  |  Full story...

Rise of digital product placement: Mirriad gives new value to old TV shows

Mirriad has made a series of high-profile hires, as the agency continues to expand its digital product placement that lets brands retroactively place their adverts into old TV reruns.

Watch this video explaining how Mirriad’s digital product placement tool works below:

Mirriad Reel13 2min NU from mirriad on Vimeo.

17/01/2014  |  Full story...

Lays expands ‘Do Us A Flavour’ into year-long social media campaign

Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.

Watch this case study from the previous US campaign:

16/01/2014  |  Full story...

Video viral of the week: Pepsi Max tells YouTube story with ‘Uncle Drew’ basketball star

Pepsi is running a YouTube series capturing the life of an old man with seemingly supernatural basketball skills, attracting nearly 40 million views with brand engagement that extends far beyond a 30-second TV commercial. See why the latest installment is our video viral of the week below…

06/11/2013  |  Full story...

iTunes Radio to launch in September: P&G, McDonald’s and Nissan first advertisers

Apple is reportedly set to launch its Spotify-rival iTunes Radio in September, with advertising from a McDonald’s, Pepsi, Nissan and Procter & Gamble funding the free music streaming service.

22/08/2013  |  Full story...

Digital Intelligence July 2013

Digital Strategy data - Digital Intelligence July 2013

Looking for smart brands with strong digital ecosystems? Look at how the arrival of a royal baby in the UK became a media event for Oreo, Pampers and many more. With a strong always-on digital strategy, it's easy to unlock extra reach and cut-through.

This month's update also covers the latest mobile milestones: Samsung overtaking Apple in traffic, Smartphone growth leaping and global mobile ad revenue boosts.

For media strategists there's a summary of Facebook's mobile platform, Graph Search going live (with more ad targeting tools), and Twitter's new ad targeting.

If you're adapting your plans based on these trends then our digital strategists can support you, and if your team need new skills to be able to lead in this space then our Digital Training Academy in-company courses cover all these areas. Simply mail us back for more.

Read July 2013

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Video viral of the week: Pepsi Max levitation stunt gets 3m YouTube views

Pepsi Max worked with British magician to produce this head-scraching levitation stunt on top of a London double decker bus- getting nearly 3 million YouTube views and plenty of press attention in the process. See why it's our video viral of the week here…

01/07/2013  |  Full story...

Banned Sodastream Super Bowl ad becomes Internet hit

A Sodastream commercial has become a hit on YouTube, after being banned from an upcoming Super Bowl spot by broadcaster CBS for mocking rivals Coca-Cola and Pepsi. The banned version is now on YouTube, and has amassed around 2 million views to date.

01/02/2013  |  Full story...

Video viral of the week: Lays wins over Slovak market with low budget Facebook campaign

How do you make a low budget online campaign for a brand that has awareness of 4%? This campaign for Lay's potato chips shows how, with a little local knowledge and some creative thinking, a small budget social media campaign can make a big impression…

Watch the case study video below (narrated by a talking potato, naturally).

14/09/2012  |  Full story...

Case study: How PepsiCo India used Facebook Reach Block to get 19 million video ad views


Ahead of the Cricket World Cup 2011, PepsiCo India used Facebook’s video ad formats to closely engage with target audiences. The campaign’s main objectives were to create buzz, get the cricket-centric TV spots closer to consumers, create deeper level of engagement for the brand and drive traffic to an application created for the World Cup.

More on this Case study …
Brand: PepsiCo India | Media: groupm | Country: India |Sector: Beverages | Agency: Komli | Format: Facebook Reach Block

11/08/2012  |  Full story...

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