Digital Intelligence

Entries from Digital Intelligence tagged with "pepsi"

24 result(s) displayed (1 - 24 of 24)

Doritos launches Xbox campaign with influencers

Oath has teamed up with Doritos to launch a content partnership: #PLAYBOLD on Xbox to coincide with the launch of the new Xbox One X console.

oath%20doritos.png

10/11/2017  |  Full story...

Pepsi faces web backlash for Kendall Jenner 'protest' ad

Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the "Black Lives Matter" movement.

jenner.jpg

05/04/2017  |  Full story...

Who won the social Super Bowl? Top 10 brands on Twitter

Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research.

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08/02/2017  |  Full story...

Twitter debuts “Sponsored Stickers”: Pepsi first brand to sign up

Twitter has introduced its #Promoted Stickers campaign, with Pepsi as its first customer.


16/08/2016  |  Full story...

What is the best platform for a brand in 2016? Pepsi wants to find out

Pepsi is set to increase its marketing spend on digital this year, but the firm is still weighing up the best platforms for return on investment (ROI), according to its CFO.

17/02/2016  |  Full story...

Top food brands make ‘responsible’ digital marketing pledge

Top food and beverages firms, including Mondelez, Unilever and McDonald's, have committed to stop advertising and promotional activities targeted at children below 12 years across platforms as part of a new global pledge to step up responsible marketing.

26/09/2014  |  Full story...

Lay's teams up with Uber for picnic basket campaign

Potato chip brand Lay’s brand has launched a new campaign in New York City in partnership with Uber, which could hold some clues about how marketers will adopt sampling to the digital age.

19/08/2014  |  Full story...

Which 16 brands get a billion customers a year?

Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global ones, according to new research.

15/05/2014  |  Full story...

Digital Intelligence March 2014

Digital Strategy data - Digital Intelligence March 2014

As the web celebrates its 25th birthday, Tim Berners-Lee shares his thoughts about what's to come. To give you a window into the near future, Matt Cutts explains how Google voice search will remove keyboards, and wearable computers get another step closer.

New research this month showed that 1/5 of all ad spend globally now goes online. Facebook is trying to push that further, continuing to remove the free organic audiences brands enjoyed in the past, as they force companies to switch ad dollars to promote their posts.

This month's case studies that impressed us include Samsung's big win at the Oscars, McDonald's testing SnapChat and Garnier's social tactics in China.

The research is grouped in the sections matching digital channel strategies and training courses.

Need more about the implications of any of this research on the digital aspects of your marketing plan? Simply email us back.

Read March 2014

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27/03/2014

Video viral of the week: Aliens invade bus shelter for Pepsi Max stunt

London commuters witnessed alien invasions, escaped tigers and giant tentacles emerging from a bus stop window, as part of this new video campaign from pepsi Max. See why its our video viral of the week below…

24/03/2014  |  Full story...

Pepsi ‘brings happiness home’ for Chinese New Year on WeChat

During the lunar new year period, Chinese people send good wishes to friends and family. This case study looks at how PepsiCo, as part of a huge annual holiday campaign called "Bring Happiness Home," gave the tradition a twist.

29/01/2014  |  Full story...

Rise of digital product placement: Mirriad gives new value to old TV shows

Mirriad has made a series of high-profile hires, as the agency continues to expand its digital product placement that lets brands retroactively place their adverts into old TV reruns.

Watch this video explaining how Mirriad’s digital product placement tool works below:

Mirriad Reel13 2min NU from mirriad on Vimeo.


17/01/2014  |  Full story...

Lays expands ‘Do Us A Flavour’ into year-long social media campaign

Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.

Watch this case study from the previous US campaign:

16/01/2014  |  Full story...

Video viral of the week: Pepsi Max tells YouTube story with ‘Uncle Drew’ basketball star

Pepsi is running a YouTube series capturing the life of an old man with seemingly supernatural basketball skills, attracting nearly 40 million views with brand engagement that extends far beyond a 30-second TV commercial. See why the latest installment is our video viral of the week below…

06/11/2013  |  Full story...

iTunes Radio to launch in September: P&G, McDonald’s and Nissan first advertisers

Apple is reportedly set to launch its Spotify-rival iTunes Radio in September, with advertising from a McDonald’s, Pepsi, Nissan and Procter & Gamble funding the free music streaming service.

22/08/2013  |  Full story...

Digital Intelligence July 2013

Digital Strategy data - Digital Intelligence July 2013

Looking for smart brands with strong digital ecosystems? Look at how the arrival of a royal baby in the UK became a media event for Oreo, Pampers and many more. With a strong always-on digital strategy, it's easy to unlock extra reach and cut-through.

This month's update also covers the latest mobile milestones: Samsung overtaking Apple in traffic, Smartphone growth leaping and global mobile ad revenue boosts.

For media strategists there's a summary of Facebook's mobile platform, Graph Search going live (with more ad targeting tools), and Twitter's new ad targeting.

If you're adapting your plans based on these trends then our digital strategists can support you, and if your team need new skills to be able to lead in this space then our Digital Training Academy in-company courses cover all these areas. Simply mail us back for more.

Read July 2013

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31/07/2013

Video viral of the week: Pepsi Max levitation stunt gets 3m YouTube views

Pepsi Max worked with British magician to produce this head-scraching levitation stunt on top of a London double decker bus- getting nearly 3 million YouTube views and plenty of press attention in the process. See why it's our video viral of the week here…

01/07/2013  |  Full story...

Banned Sodastream Super Bowl ad becomes Internet hit

A Sodastream commercial has become a hit on YouTube, after being banned from an upcoming Super Bowl spot by broadcaster CBS for mocking rivals Coca-Cola and Pepsi. The banned version is now on YouTube, and has amassed around 2 million views to date.

01/02/2013  |  Full story...

Video viral of the week: Lays wins over Slovak market with low budget Facebook campaign

How do you make a low budget online campaign for a brand that has awareness of 4%? This campaign for Lay's potato chips shows how, with a little local knowledge and some creative thinking, a small budget social media campaign can make a big impression…

Watch the case study video below (narrated by a talking potato, naturally).


14/09/2012  |  Full story...

Case study: How PepsiCo India used Facebook Reach Block to get 19 million video ad views

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Ahead of the Cricket World Cup 2011, PepsiCo India used Facebook’s video ad formats to closely engage with target audiences. The campaign’s main objectives were to create buzz, get the cricket-centric TV spots closer to consumers, create deeper level of engagement for the brand and drive traffic to an application created for the World Cup.

More on this Case study …
Brand: PepsiCo India | Media: groupm | Country: India |Sector: Beverages | Agency: Komli | Format: Facebook Reach Block

11/08/2012  |  Full story...

Branding clampdown hands non-sponsors Olympic-sized marketing boost

LOCOG’s attempts to protect sponsors could be diverting attention to their fiercest rivals, data from global information services company Experian shows. UK traffic to the websites of Pepsi and Nike had been declining in volume in the lead up to the games, while those of London 2012 Partners Adidas and Coca-Cola saw substantial rises. However, the trend reversed this weekend following widespread reporting that the brand clampdown could mean that visitors to the games who displayed the logos of non-sponsor firms could be barred from entry.

31/07/2012  |  Full story...

How PepsiCo India uses Facebook Reach Block to get 19 million video ad views

cspepsi%20india.jpg

Ahead of the Cricket World Cup 2011, PepsiCo India used Facebook’s video ad formats to closely engage with target audiences. The campaign’s main objectives were to create buzz, get the cricket-centric TV spots closer to consumers, create deeper level of engagement for the brand and drive traffic to an application created for the World Cup.

More on this Case study …
Brand: PepsiCo India | Media: groupm | Country: India |Sector: Beverages | Agency: Komli | Format: Facebook Reach Block

14/07/2012  |  Full story...

Pepsi woos European digital agencies with competition

PepsiCo has announced an open call for digital entrepreneurs across Europe to apply to take part in ‘PepsiCo10’, a new programme that will discover and support new technology innovations. Launched in the US last June, PepsiCo has expanded PepsiCo10 to Europe. The goal of the PepsiCo10 Europe programme is to identify up to 10 of the most promising companies and give them the opportunity to work with PepsiCo in the U.K. to deliver pilots of their technologies, whilst receiving the support and guidance from mentors.

07/06/2011  |  Full story...

Pepsi ditches Super Bowl TV ads for $20m social media charity giveaway

Pepsi is to ditch its iconic Super Bowl ads for the first time in 23 years, putting its cash into a social media charity project instead. The drinks brand has launched the Refresh Project, an online cause marketing campaign that asks readers how the company should give away its $20m grant money.

The project began yesterday (February 1), letting readers vote to give grants to a number of health, environment, culture, and education-related organisations. Pepsi plans to give away multiple grants each month, including two $250,000 grants, 10 $50,000 grants, and 10 $25,000 grants. Visitors are also encouraged to submit their own organisations and grant ideas.

02/02/2010  |  Full story...

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