Digital Intelligence

Entries from Digital Intelligence tagged with "peru"

16 result(s) displayed (1 - 16 of 16)

Global web consumer trends: Study reveals what makes each country click

Singapore is the nation most motivated to go online by entertainment; The Portuguese the most motivated by information and the Chinese by self-expression and transaction, according to new research by global media agency network Mindshare.

20/08/2013  |  Full story...

Digital marketing in Latin America 2013: A snapshot of the internet’s fastest growing region

The Latin America online population grew faster than any other global region in the past year, rising 12% to 147 million visitors, according to new research.

18/06/2013  |  Full story...

WPP’s Xasis brings audience buying platform to Latin America

Audience buying company Xasis has launched of operations in Latin America, as the WPP-owned firm expands its global operations.

12/06/2013  |  Full story...

Latin America online shopping trends: Clothing and electronics top categories for web shoppers

Clothing and electronics are the most popular categories for online shopers in Latin America, with brand awareness and loyalty key to driving purchases, according to a new study.

03/06/2013  |  Full story...

Online video trends in Latin America: Chile leads the way

More than 9 in 10 Chilean web users tuned into online video in August, with YouTube by far the most popular site across the Latin American territories, according to data from comScore.

30/05/2013  |  Full story...

Top 20 social networks in Latin America

Facebook is by far the most used social network in Latin America, growing by 7,915 million users between 2011 and 2012. Other sites that reported large growth over the period were Ask.fm (12,739 million growth) and Tumblr (5,471 million growth). Once popular social network Orkut lost over 20 million users during the year.

Top 20 social networks in Latin America. Facebook is by far the most used social network in Latin America, growing by 7,915 million users between 2011 and 2012. Other sites that reported large growth over the period were Ask.fm (12,739 million growth) and Tumblr (5,471 million growth). Once popular social network Orkut lost over 20 million users during the year.

29/05/2013  |  Full story...

Top 10 countries for social media engagement: Time spent

The average time spent on social networks worldwide in 5.2 hours per month. The country with the highest average time spent on social networks is Argentina with 9.8 hours. Of the top 10 countries, Mexico showed the lowest average time spent on social networks with 7.5 hours.

Top 10 countries for social media engagement: Time spent. The average time spent on social networks worldwide in 5.2 hours per month. The country with the highest average time spent on social networks is Argentina with 9.8 hours. Of the top 10 countries, Mexico showed the lowest average time spent on social networks with 7.5 hours.

29/05/2013  |  Full story...

Top 20 social networks in Latin America

Facebook continues to reign as the leading social network in Latin America by a wide margin with 115.5 million visitors in November 2012, but other players in the sector have also begun climbing in the rankings, according to new research.

22/05/2013  |  Full story...

Digital ad spend in Latin America: Brazil to lead growth

Digital ad spend in Latin America is set to double by 2016, with Brazil leading the way, according to new research.

08/05/2013  |  Full story...

Digital Intelligence special report: Latin America digital marketing

Digital Strategy data - Digital Intelligence - Special report: Latin America

Across Latin America, the growth of online marketing continues to be rapid as brands unlock a smarter communications mix.

This briefing gives a snapshot of market growth across Latin America. In digital training programmes we explain how to read the landscape, identify priority digital channels and apply 'tipping point' thinking...

It all starts with understanding the channel mix of your consumers and reading the landscape correctly.

Read the Digital Intelligence Latin America special report

Recent editions of Digital Intelligence

18/07/2012

Top 10 markets for Facebook by % reach of visitors

Five of the top 10 markets for Facebook penetration are in Latin America. Facebook reached 90.9% of all online users in Chile, ranking as the third most highly penetrated market globally behind Philipines and Turkey.

Top 10 markets for Facebook by % reach of visitors. Five of the top 10 markets for Facebook penetration are in Latin America. Facebook reached 90.9% of all online users in Chile, ranking as the third most highly penetrated market globally behind Philipines and Turkey.<br />

13/10/2011  |  Full story...

Top markets for Blog penetration: Global

Taiwan ranked highest globally for blog engagement, with 85.5% of its online population visiting blogs, followed by Brazil (85.2%), South Korea (84.9%) and Turkey (81.9%).

Top markets for Blog penetration: Global. Taiwan ranked highest globally for blog engagement, with 85.5% of its online population visiting blogs, followed by Brazil (85.2%), South Korea (84.9%) and Turkey (81.9%).

21/09/2011  |  Full story...

Digital Intelligence June 2011

Digital Strategy data - Digital Intelligence June 2011

Has Google finally got social right? Early signs from our research indicate that the more nuanced approach of Google+ more to social might finally give Facebook something to worry about, after the failures of Buzz and Wave. Our trackers show Google now attracts 1 billion visitors a month- the audience is there if the product is good enough. And if Facebook needs any reminding that the mighty can fall, this month saw News Corp offload former social media king MySpace for a pittance.

As opportunities for digital marketers grow, so do the legal pitfalls. This month saw ICANN approve '.anything domains'. We're split on whether this helps brands or leaves them exposed to squatters - but without a clear online brand strategy it will be an uncomfortable year for marketing directors. Meanwhile the new EU cookie law, which effectively makes most UK websites illegal without an opt-in for tracking, has been deferred for a year. Are your strategies in place?

Headlines below, full stories at the end of the click, and if you'd like a deep dive briefing on a key theme then let us know what you'd like researched by setting your choices here: http://www.digitalstrategyconsulting.com/updatemydetails.

Read June 2011

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01/07/2011

Peru: Comscore audience research expansion continues

Google, Microsoft and Facebook rank as the most-visited Internet properties in Peru, while portal sites account for one-third of Peruvian Internet users’ time online, according to new data from comScore. The findings come from comScore’s first public study of Internet usage in Peru based on data from its online audience measurement and media planning service, comScore Media Metrix.

17/06/2011  |  Full story...

Share of total online minutes by top categories: Peru

Portals accounted for the largest share of time spent online in April 2011, followed by social networking and instant messengers.

Share of total online minutes by top categories: Peru. Portals accounted for the largest share of time spent online in April 2011, followed by social networking and instant messengers.

03/06/2011

Top internet properties by total unique visitors: Peru

4 million people (aged 15+) accessed the internet in Peru during April 2011, spending an average of 24.4 hours online. Google sites led as the most visited online property with 3.9 million unique visitors, but Microsoft led in engagement with visitors averaging 8.6 hours on the property.

Top internet propeties by toatl unique visitors: Peru. 4 million people (aged 15+) accessed the internet in Peru during April 2011, spending an average of 24.4 hours online. Google sites led as the most visited online property with 3.9 million unique visitors, but Microsoft led in engagement with visitors averaging 8.6 hours on the property.

03/06/2011

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