Digital Intelligence

Entries from Digital Intelligence tagged with "pharmaceutical and healthcare"

25 result(s) displayed (1 - 25 of 93)

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Health search trends: Online health sites succeed with long-form content

Providers of health related products and services such as online stores, insurance providers, health and fitness publishers and healthcare suppliers perform better on Google by delivering content that is longer than is typical in other online sectors according to a new study.

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17/11/2017  |  Full story...

Pfizer app uses Minecraft to help kids with hemophilia

Pfizer has launched a modification of the popular sandbox game Minecraft, offering children with hemophilia a new way to learn about staying safe and prepared and maintaining their treatment plans.

hemocraft.jpg

29/08/2017  |  Full story...

Push Doctor raises $26.1m for digital health services

Digital health provider Push Doctor has announced that it has raised $26.1m in a Series B funding round led by ADV and Draper Esprit, taking the total funding for Push Doctor to date to over $37.5M.

pushdoctor.jpg

06/07/2017  |  Full story...

Technology innovations “can tackle social isolation and loneliness”

A new report released by Internet of Things UK (IoTUK) outlines how emerging digital and social technologies can help tackle social isolation and loneliness.

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22/05/2017  |  Full story...

Healthcare education giant Laerdal gets website revamp with Amaze

Laerdal Medical's, the producer of the 'Resusci Anne', has got a new global website built in conjunction with agency Amaze.

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12/05/2017  |  Full story...

Unilever pranks beauty bloggers with fake hair care brand launch

Unilever revealed a new haircare brand Evaus, recruiting a number of popular beauty and fashion bloggers as part of its launch campaign. But there was a twist- Evaus was simply a repackaged version of one its its existing brands.


24/04/2017  |  Full story...

NHS uses Snapchat to attract new recruits during National Apprenticeship Week

The NHS, the UK’s largest employer, is turning to Snapchat for a social media campaign aimed at attracting apprentices to the health service during the Government’s 10th National Apprenticeship Week.

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07/03/2017  |  Full story...

L’Oreal smart hairbrush “listens” for breaking hair

Kérastase has launched a smart hairbrush that listens for breaking hair, but it comes with a hefty price tag.

05/01/2017  |  Full story...

Bupa launches ‘if a band was your body’ video to boost young people’s health

Bringing the human body to life as a rock band, international healthcare group Bupa has launched a video led campaign to encourage young people aged 25 to 35 to stay healthy and perform at their best with key lifestyle tips through its Health Assessment service.

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22/11/2016  |  Full story...

First 3D printed Kidney transplant a success

A three-year-old girl from Northern Ireland has become the first to have a life-saving adult kidney transplant, using 3D printing.

26/01/2016  |  Full story...

Video viral of the week: Axe grows up with ‘Find Your Magic’

Unilever's Axe has finally moved on from its ‘babe-magnet’ advertising message and launched a global spot that's not about attracting women at all. See why it’s our video viral of the week below…


26/01/2016  |  Full story...

L’Oreal creates in-house ‘content factory’ for brands

L’Oreal is stepping up production of its own content, launching a new “content factory” for all of the 35 brands in L’Oréal’s Canadian portfolio, with plans to take the project global.

04/11/2015  |  Full story...

How your smartwatch could save your life (infographic)

Smartwatches are set to be at the vanguard of wearable medical technology in the near future. This infographic from watches2U looks at how these new devices will help with monitoring, emergencies, diagnosis and aftercare.

19/10/2015  |  Full story...

Axe tells ’personalised’ Romeo and Juliet story to Brazillians

Unilever's deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests.

AXE. Romeo Reboot Manuel | Trailer (english) from THE KUMITE on Vimeo.


28/08/2015  |  Full story...

Google’s first Alphabet company: Life Sciences to make smart contact lenses

Google has made its Life Sciences health technology firm the first new company created under the Alphabet umbrella, at the web giant looks to make a clear distinction between its core ad business and its more speculative technology ventures.

25/08/2015  |  Full story...

Cannes Lions case study: P&G Whisper gets 3m Indian women to ‘Touch the Pickle’

P&G's sanitary brand Whisper aimed to break the taboo in India around menstruation. This case study looks at how the firm came up with a powerful commercial and social media campaign encouraged 2.9 million women pledge to "touch the pickle jar" and defy dated myths- winning a Cannes Lions award for its efforts.

02/07/2015  |  Full story...

Online shoppers 'least hesitant to buy diet products'

Consumers are less likely to abandon their shopping cart when purchasing diet products than any other product in the retail sector, says research from ecommerce platform Ve.

19/06/2015  |  Full story...

Video viral of the week: Scary Nivea Doll shows kids why they should use sunblock

Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why it’s our video viral of the week below…


10/06/2015  |  Full story...

L'Oreal begins 3D printing skin

L’Oreal is developing a 3D printing process to create human skin, which could be used in product tests to avoid animal testing.

20/05/2015  |  Full story...

Beach Body wars: Controversial posters spark social media backlash

A London poster ad featuring a bikini-clad model next to the words "Are you beach body ready?" has sparked a social media backlash. But it also made Protein World, the company behind the campaign, around £1m in sales within just four days. This case study looks at the one of the most controversial ads on the year and asks whether there really is no such thing as bad publicity…


ABC Breaking US News | US News Videos

30/04/2015  |  Full story...

Mobile fitness trends: IBM teams with Apple for health tracking

IBM has launched a health unit to make sense of the wealth of data created by the boom in fitness trackers and apps, working with Apple, Johnson and Johnson and medical device maker Medtronic.

16/04/2015  |  Full story...

Durex #connect campaign promotes digital ‘off button’

Durex has launched a new social media campaign that encourages couple to spice up their love lives by switching off their smartphones.

16/03/2015  |  Full story...

Oral-B ‘smart mirror’ shows the news while you brush

Oral-B has updated its smart toothbrush with a mirror that can display digital information, so people can view content as they brush their teeth.

10/03/2015  |  Full story...

Google Vs. cancer: Smartband to sniff out early signs of disease

Google is working on a new cancer detection system that uses pills and a smart wristband to detect early signs of the disease.

Watch this video from the Wall Street Journal discussing the project here:

29/10/2014  |  Full story...

Wal-Mart vs. Apple: US retailers revolt against iPhone payments

A number of high-profile retailers have rejected using Apple Pay in their stores, despite growing popularity of the new contactless payment service.

29/10/2014  |  Full story...

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