Digital Intelligence

Entries from Digital Intelligence tagged with "phorm"

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BT dodges bullet over secret Phorm trials

The Crown Prosecution Service (CPS) has dropped its investigation into whether BT’s Phorm technology unlawfully intercepted internet browsing data, due to ‘insufficient evidence’. BT started conducting secret trials of Phorm four years ago, sparking outrage from privacy campaigners. The technology examined Internet users’ browsing history to bring them personalised web content, as well as targeted advertising based on their interests.


12/04/2011  |  Full story...

Police called in again to investigate BT’s Phorm trials

The Crown Prosecution service (CPS) are once again investigating whether they have a case to go to court over BT's trials of Phorm back in 2006. The Police initially looked in to BT's use of Phorm’s behavioural targeting technology, back in September 2008 before deciding that no criminal offence had been committed. The trials took place in Autumn 2006.

However, according to IT news site, The Register, the CPS have once again called in the City of London Police. The CPS have received technical and expert evidence on the case and have now brought the City of London Police back in assist in ongoing enquiries.


18/05/2010  |  Full story...

Online behavioural ad technology Phorm launches, but not in Europe

Behavioural ad targeting technology group Phorm has announced the commercial launch of its Open Internet Exchange platform in Brazil.

After months of inactivity, the company has now announced that it will be working with Brazil's leading ISPs to deploy its new Web Discover service in the country. The firm claims to have $5.6 million of advertising pre-booked for the roll-out. The announcement has sparked a mini-rebound for Phorm's share price, which plummeted after its prospects of a UK launch collapsed last summer.


29/03/2010  |  Full story...

Phorm confident of ad software despite $15m loss

Phorm said it is making "good progress" towards deploying its controversial advertising software, despite hitting major setbacks this year. The Internet tracking technology company has managed to narrow its losses this year. Loss before tax was $15m, compared to a loss of $24m a year earlier. Phorm uses technology that stores information on the sites web-users visit so that they can be targeted with advertising on other pages.

23/09/2009  |  Full story...

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