Digital Intelligence

Entries from Digital Intelligence tagged with "pinterest"

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Global Halloween trends: Pop culture (and local culture) drives purchases

Halloween is becoming a bigger event around the world each year, opening up plenty of opportunities for marketers. New research from Pinterest identifies how pop culture and local culture can influence buying trends in the spookiest time of year.


16/09/2019  |  Full story...

Pinterest smashes sales expectations as user reach 300 million

Pinterest now attracts 300 million monthly users for the first time during the quarter ending in June, a 30% increase from the same period a year earlier.


02/08/2019  |  Full story...

Pinterest debuts mobile ad tools

Pinterest has launched Mobile ad tools, a new feature that gives advertisers the ability to create and manage their Pinterest campaigns on a mobile device.


31/07/2019  |  Full story...

Pinterest boosts shopping partners amid international expansion

Pinterest is expanding and rebranding its third-party partner program to enable more shopping experiences on the platform and create an inclusive global ecosystem.


18/06/2019  |  Full story...

Pinterest and Instagram beat Facebook for mobile clothes shopping sales

Pinterest and Instagram generate bigger average order values (AOV) via mobile devices for large online fashion retailers than Facebook, even though they may generate less traffic and have lower conversion rates, according to new research.


24/04/2019  |  Full story...

Pinterest valued at $12.7 bn in IPO

Social scrapbooking site Pinterest has launched an initial public offering set the online scrapbook company’s valuation at $12.7bn.

Pinterest valued at $12.7 bn in IPO

23/04/2019  |  Full story...

Pinterest launches ‘Catalogs’ and extra shopping ad inventory

Pinterest is introducing new tools and features to help Pinners find the best products and services for their unique tastes and preferences.


04/03/2019  |  Full story...

Pinterest boosts beauty searches with ‘skin tone’ criteria

Pinterest has launched a new ‘skin tone’ feature that lets people discover personalised makeup and hair ideas on the go with better search parameters.


29/01/2019  |  Full story...

Top 100 trends on Pinterest

Pinterest launched has launched its Pinterest 100 list, an annual list of emerging trends across 10 categories including food, style, beauty, travel and home decor.


12/12/2018  |  Full story...

Pinterest expands Promoted Pins to France

Pinterest is launching ‘Promoted Pins’ ads in France as the first non-English speaking country to offer Pinterest’s advertising program.


08/11/2018  |  Full story...

Pinterest makes pins more shoppable with real-time pricing and upselling

Social scrapbook platform Pinterest is announcing a raft of changes to make it easier for people to shop on its website and mobile app, including real-time pricing and recommendations.


18/10/2018  |  Full story...

Pinterest Pincodes: Furniture store Neptune uses QR-style codes

Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social.


27/06/2018  |  Full story...

Pinterest Promoted Video ads go widescreen

Pinterest has launched a new video format that its testing with advertisers, called 'Promoted Video at max width'.


01/06/2018  |  Full story...

Hootsuite integrates with Pinterest

Hootsuite has struck a global partnership with Pinterest resulting in the native integration of the popular image-based social network into the social media management platform.


09/05/2018  |  Full story...

Pinterest expands ‘Propel’ promotion button to 5 more countries

Pinterest is rolling out its Pinterest Propel product to business accounts in the UK and Ireland, in addition to Australia, Canada and New Zealand.


09/04/2018  |  Full story...

Pinterest 100: The top trends to try in 2018

Pinterest has unveiled its global trend forecast of the top ideas to try for the year ahead, including air fryers, Self-care staycations and weighted blankets.


14/12/2017  |  Full story...

Pinterest platform opens up to search advertising

Pinterest has launched a self-service tools to let marketers place search ads on its platform without intervention from a live salesperson or help desk.


20/10/2017  |  Full story...

Most effective social media strategies for each platform [INFOGRAPHIC]

While most brands agree that social media is a critical channel, many aren’t leveraging the strengths that are unique to each platform. This infographic from SUMO Heavy breaks down the different social media platforms and identifies the best strategies for brands to implement on each.


20/10/2017  |  Full story...

Social media ad spend trends: Snapchat and Instagram lead global growth

Snapchat and Instagram saw ad spend grow 73% and 55% respectively in the thrid quarter of 2017, as new offline features brought added value to advertisers, according to new data.


19/10/2017  |  Full story...

Pinterest launches autoplay video ads: Cheetos and Universal first to sign up

Pinterest has opened up its Promoted Video with Autoplay to all advertisers, after running a successful test phase.


09/08/2017  |  Full story...

Social media marketing: Which platform spends the most on its own ads?

A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.

09/06/2017  |  Full story...

Social advertising trends in 2017: 61.5% increase in paid social media spend

There has been a 61.5% increase in paid media spend on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat for the first quarter of 2017, according to new research.


21/04/2017  |  Full story...

6 Pinterest hacks to grow your business [INFOGRAPHIC]

Pinterest is a ‘sleeping giant’ when it comes to helping business owners growing their businesses. This infographic from offers 6 quick Pinterest hacks you can easily implement to grow your business.

23/03/2017  |  Full story...

Pinterest revamps ad process: Lets brands bid on CPM campaigns

Pinterest is changing the way it sells ads, letting marketers in the US and the UK buy ads through its auction based on how much they’re willing to pay for each impression.

15/08/2016  |  Full story...

Pinterest Promoted Pins: Three new ways to target users

Pinterest is adding new targeting options, 'remarketing’, ‘look-alike’ and ‘ad-interaction targeting’, to help brands serve more relevant ads to the social scrapbooking site.

17/06/2016  |  Full story...

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