Digital Intelligence

Entries from Digital Intelligence tagged with "playstation"

25 result(s) displayed (1 - 25 of 58)

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Marketing through gaming: Anzu expands into programmatic advertising for consoles, a blended in-game advertising platform, has appointed a new CEO, Itamar Benedy along with a new programmatic ad solution for games consoles, offering a new channel for marketing through gaming.

Anzu expands into programmatic advertising for consoles

25/04/2019  |  Full story...

Black Friday winners and losers: Apple slips as PS4 dominates

Trends data provider SEMrush has revealed the top UK consumer searches in the run up to Black Friday.

23/11/2018  |  Full story...

Top 10 most relevant brands in the UK: Lego, Apple and Playstation lead the way

Apple, Lego and PlayStation are the most relevant brands to UK consumers according to the new prophet brand relevance index.


12/09/2018  |  Full story...

US gamers switching on to virtual reality

Gamers in the US are more likely to buy a VR device than mainstream counterparts, according to new research.


21/06/2017  |  Full story...

Virtual flop? VR device sales falling short of expectations

The VR industry shipped 6.3 million devices worldwide and generated $1.8bn in revenue during 2016, according to new research.


16/03/2017  |  Full story...

Virtual reality goes mainstream? £350 Playstation VR goes on sale

PlayStation VR has gone on sale worldwide this week, as Sony looks to take on the likes of Facebook’s Oculus Rift and HTC Vive with a more affordable virtual reality experience.

14/10/2016  |  Full story...

PlayStation VR revealed... $200 cheaper than Oculus Rift

Sony has revealed that its virtual reality headset will cost $399, significantly cheaper than rivals Oculus Rift and HTC Vive.

16/03/2016  |  Full story...

Playstation lets users swap game music for Spotify playlisits

Spotify has launched its first games console app for Sony PlayStations, letting gamers replace in-game music with their favourite playlists.

31/03/2015  |  Full story...

New Sony smartphone streams PS4 games

Sony has launched its latest range of smartphones and tablets, capable of streaming PlayStation 4 games, as mobile and console gaming slowly begin to merge.

Watch this promo video for the Z3 here:

05/09/2014  |  Full story...

Hackers hit gaming sites: Playstation, Xbox and World of Warcraft sites affected

Some of the biggest online gaming networks have been hit by hackers claiming to be linked to the jihadist group Islamic State, affecting Sony’s Playstation Network, Microsoft's XBox Live, Blizzard's and Grinding Gear Games.

26/08/2014  |  Full story...

Sony’s $99 Playstation TV and game streaming device coming this Autumn

Sony’s TV and games streaming device, dubbed Playstation TV, is set to go on sale in the US on 14 October and in the UK on 14 November.

Watch this launch video, courtesy of GameSpot, below:

14/08/2014  |  Full story...

Elder Scrolls goes online: The new World of Warcraft? (infographic)

As popular fantasy game Elder Scrolls launches its first online version today, this infographic from creator Bethesda looks at some stats and facts about the game that could be the next World of Warcraft.

04/04/2014  |  Full story...

Sony tests virtual reality headset ‘Project Morpheus’

Sony has unveiled its virtual reality headset ‘Project Morpheus’ designed to work with PS4.

20/03/2014  |  Full story...

The rise of console-free gaming: OnLive ditches rentals for Steam synced gaming

OnLive, the service that allowed users to buy and stream videogames via the cloud, has relaunched with a new business model.

07/03/2014  |  Full story...

CES 2014: What caused the biggest social media buzz?

CES has been a big conversation in the media this month, , particularly on Twitter. With varied responses to the emerging technologies, Hotwire PR/33Digital looks at the top 10 brands being talked about and the top 5 trends being mentioned

15/01/2014  |  Full story...

PlayStation unveils ‘console-free’ cloud gaming

Sony has unveiled ‘Playstation Now’ a cloud gaming service that lets users play console quality games via a web connection- and without the need for an actual console.

Watch the full, hour-long presentation below:

08/01/2014  |  Full story...

Gaming and app trends in 2013: Next gen console battle hints at future of entertainment

Microsoft and Sony locked in battle for consumer’s living room with latest next-gen consoles going far beyond gaming- but new players such as the Steam Box and Ouya target hardcore and casual gamers

App gaming is now sells more than handheld consoles- as mobile and console experience starts to merge

Marketing through gaming becomes more lucrative, with rise of freemium apps generating dual revenue from purchases and ads

17/12/2013  |  Full story...

Social media console wars: PS4 getting 40% more comments than Xbox One

There is 40% more online chat about the PS4 than about the Xbox One, according to research by social listening platform Synthesio.

02/12/2013  |  Full story...

Digital Intelligence November 2013

Digital Strategy data - Digital Intelligence November 2013

Big developments in mobile and social are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour.

What does it mean for your brand or market in 2014? Simply contact us with your questions to get practical tips from the digital strategists.

The digital channel mix changed massively in 2013, leaving many businesses using outmoded approaches in paid, owned and earned media. We can help keep you on track.

Read November 2013

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Xbox One gets global launch as console battle begins

Microsoft's next-generation console, the Xbox One, has gone on sale in the UK as the pre-Christmas battle with Sony’s Playstation 4 gets underway.

Watch this report from the BBC below:

Get Adobe Flash player

22/11/2013  |  Full story...

PS4 breaks records with 1m first-day sales

Sony’s PS4 has gone on sale it the US, becoming the fastest selling console ever, breaking first day sales records ahead of rival Xbox One launch next week.

Watch this launch video from the Daily Telegraph below:

18/11/2013  |  Full story...

Online gaming platform Steam targets 'living room' with free OS

Valve, the firm behind the popular online gaming platform Steam, is to release a free operating system as it looks to expand beyond its PC roots to appeal to ‘living room’ players in the console market.

25/09/2013  |  Full story...

Biggest U-turn yet? Microsoft axes DRM restrictions after web outcry

In one of the most striking examples of internet protest power yet seen, Microsoft has reversed its controversial decision to impose restrictions on pre-owned games on its upcoming Xbox One console.

20/06/2013  |  Full story...

PS4 ‘winning console PR war’ over Xbox?

This year’s E3 electronics show in LA was the backdrop for the latest round in the upcoming next-gen console wars, with Sony’s PS4 getting the best critical reception for placing less restrictions (and a cheaper price tag) on its device than its Xbox rival.

Watch this E3 highlight video from Rev3 Games showing the key moments of the PS4 event:

Watch this E3 highlight video from TechRadar showing the key moments of the Xbox One event:

12/06/2013  |  Full story...

Microsoft Xbox One revealed with online entertainment focus

Microsoft has unveiled its next generation console Xbox One, designed to become “the ultimate all-in-one home entertainment system” that competes with only with its traditional rival, Sony’s PlayStation, but with the likes of Sky and Virgin Media, in the TV arena.

Watch this video from the Daily Telegraph showing highlights from the launch event:

22/05/2013  |  Full story...

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