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Entries from Digital Intelligence tagged with "portal"

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Murdoch to boycott Google entirely?

News Corp is likely to remove its content from Google searches entirely, as the media conglomerate looks to encourage people to pay for content online. In an interview with Sky News Australia News Corp founder and CEO Rupert Murdoch claimed that Google and others are stealing News Corp content.

When asked about who he was talking about when he talked about plagiarists, Murdoch said: “The people who simply pick up everything to run with, and steal our stories…they just take them..without payment. That’s Google, Microsoft, whole lot of people.”


09/11/2009  |  Full story...

Google launches new search product for retailers

Google has launched a search product for online retailers, as the company looks to expand further into the ecommerce arena.

Google Commerce Search will s include Google´s spell checker, query stemming and synonym recognition to help retailers .

On a blog about the new product, Google said visitors spend an average of just eight seconds before deciding whether or not to remain on a website, meaning that a good search tool is important for turning visitors into buyers.


06/11/2009  |  Full story...

Google reveals how much it knows about you

Google has bowed to user’s privacy concerns by launching an online tool that lets its account holders know how much of their personal data the search giant holds.Google Dashboard provides users with a single view of all the data associated with their Google accounts.

The tool reveals information about user’s Web usage, email usage and when they are logged into Google services such as Gmail, YouTube and Google Calendar. Dashboard will also let users delete information as well, a move that could help to address privacy concerns that have been raised surrounding Google's collection of so much data about its users' online habits.


06/11/2009  |  Full story...

Google lets consumers compare AdWords ads

Google has introduced a new ad format that lets consumers compare text adverts side by side in their search results.Currently only available in the US, ‘AdWords Comparison Ads’ will initially be limited to mortgages and will see a limited rollout over the next week.

Writing in his Google blog, Dan Friedman, from Google’s Inside AdWords team, said: “AdWords uses a host of targeting and relevancy signals to determine the best ads for each query. However, sometimes a user’s query doesn’t provide enough information for us to confidently predict what they want.


05/11/2009  |  Full story...

Google begins testing social search

Google has begun testing its social search service, which adds social network feeds from users’ friends to their search results. Unlike Microsoft's Bing-based Twitter search, Google's Social Search includes each users’ own lists of contacts from various services to build up a network. The search result then brings back content specifically from the people they know.
The new service, currently a beta test, includes Twitter, FriendFeed, Google Reader stories, and other social content from around the Web. Facebook is not yet included.


01/11/2009  |  Full story...

Yahoo launches $100m global brand campaign

Yahoo! is launching a global brand campaign to promote its newly revamped core products, including its media portal, email, search and online sharing tools. The embattled media giant, which has recently secured a deal with Microsoft to share search and advertising resources, is hoping the campaign will boost its users in a bid to regain market share from rival Google. Yahoo said its new ‘Y!ou’ campaign is based on consumer research, which emphasised the importance of simplification and personalisation.

23/09/2009  |  Full story...

Google launches display ad exchange

Google has launched an exchange service that lets advertisers and website owners buy and sell ads based on an online auction system. The system, called ‘Ad Exchange’ will emulate Google’s existing AdWords scheme, and marks the culmination of the search giants $3.1bn takeover of display ad firm DoubleClick in 2008. In an announcement on its blog, Google said the system lets advertisers and publishers to trade space for display advertising across hundreds of thousands of sites all over the web.

18/09/2009  |  Full story...

Google ‘super-sizes’ search box

Google has increased the size of the search box and fonts on its home and results pages, giving users more space to enter their queries. The search giant said it hopes the move will make it easier for people to use the service and select results. In a blog post, Marissa Mayer, Google Vice President, said: "Although this is a very simple idea and an even simpler change, we're excited about it. It symbolizes our focus on search and because it makes our clean, minimalist homepage even easier and more fun to use. “The new, larger Google search box features larger text when you type so you can see your query more clearly. It also uses a larger text size for the suggestions below the search box, making it easier to select one of the possible refinements."

Google blog


Google in buying mood as CEO says ‘worst of recession is over’

Google is back on the acquisition trail and the search giant's boss sees an end to the recession in sight , according to a new interview. Speaking to Japanese site Nikkei (and translated by Dow Jones Newswires), Google CEO Eric Schmidt, said "the worst of the recession is behind us" and that Google has begun "seriously looking at acquisitions" again.

The search giant seems to be eyeing start-ups working on cloud computing as its main area for new acquisitions. Already in widespread use, the concept of cloud computing involves accessing computing resources online, as and when needed, rather than using similar services stored via a personal computer. A simple example is a large web service such as Google Mail, YouTube or Facebook, where the user doesn’t need to worry about how many servers are running or how large the storage is for their photos, videos and messages. Cloud computing represents a huge area of focus for Google with projects like Wave, Chrome OS, and Google Apps.


Bing gains ground on Google in US search market

Microsoft’s new Bing search engine has gained nearly 1% market share in the US since its launch in June, while Google has lost ground, according to new research. The data, from comScore, indicates that Microsoft's search engine still remains a distant third in the US, which was the main reason for the search ad partnership with Yahoo set to start next year.

Bing ended July with a 8.9% share in the US, up from 8.4% in the previous month. Just before Bing's debut, Microsoft's search market share stood at 8%. Google retained a commanding US lead at 64.7% through July, down from 65 percent in June, comScore said. Yahoo's market share dipped to 19.3% in July from 19.6% in June.

18/08/2009  |  Full story...

Google speeds up search with ‘Caffeine’ boost

Google has begun testing ‘Caffeine’, a new search engine that indexes content faster, in a bid to compete with real-time search services offered by Facebook and Twitter. Web developers have been invited by Google engineers to test the new search engine and give their feedback. Caffeine looks and functions in a similar way to Google's standard engine, but the back end technology will index new content faster and reduce the time between new content being published online and it then appearing in a Google search result.

11/08/2009  |  Full story...

9 in 10 US drug ads on Bing are illegal- report

Almost 90 percent of sponsored links advertising prescription drugs on Microsoft’s new Bing search engine are violating US federal and state laws, according to a new report. The report, from KnujOn, an antispam company, and LegitScript, which offers a service that verifies the legitimacy of particular online pharmacies, will be the first in a series about US companies that profit from rogue pharmaceutical sites.

10/08/2009  |  Full story...

Self service ads trend grows: Yahoo! launch My Display Ads

New toolkits released from Yahoo! this month apply the ease of search engine advertising creation to graphical ads. It’s another significant step in the restructuring of the advertising sector, changing the role of small ad agencies as well as creating a more efficient structure for taking messages to market. Look out for more extensive toolkits from MSN, and widespread adoption by online publishers from the print and broadcast sectors.
Yahoo!:, 22/06/2009


Google drops ad exchange hint

Google's Chief Executive Eric Schmidt has hinted that the firm may have plans for an online ad exchange, writes Revolution. The idea was first mooted back in February by Google's President of Display Advertising David Rosenblatt, who said that any exchange would be neutral and cater for all ad formats. Speaking at the Google Zeitgeist conference, Schmidt refused to be specific about the firm's plans for an ad exchange, saying "I'm trying to avoid pre-announcing a product, if you get my drift."
This month Google has also been working on a number of new search products aimed at providing better and more relevant results. These include Google Search Options, Google Squared and Rich Snippets.
From Revolution:, 20/05/2009


Microsoft aiming to make internet go Bing

Microsoft is expected to unveil its new search engine at the D: All Things Digital conference at the end of the month, writes The Wall Street Journal. The new service, code-named Kumo during development, is now expected to be called Bing when it launches. Bing will replace Microsoft's current service "Live" and is designed to be more user-friendly than other search engines by reducing the time it takes users to find results by grouping them into categories with tabs. A search for a specific model of car might group results into categories such as spare parts, used car ads, message board discussions and videos. Microsoft has readied a $100m advertising campaign to launch Bing in the US but will have an uphill struggle on its hands to increase its market share. According to the latest conScore figures Microsoft has an 8.2% share of the US search market, behind Yahoo! (with 20.4%) and Google (64.2%).
From The Wall Street Journal:, 20/05/2009


Revenues fall 13% at Yahoo!

Yahoo! has announced it is to cut 5% of its workforce following news that its revenues dropped 13% to $1.58bn in the first quarter of this year, writes Brand Republic. Year-on-year profits fell 78% to reach $118m (£81m) during the same period.
The firm is continuing its expansion into the mobile content sector with the UK launch of Yahoo! Mobile. The site provides easy one-stop access to Yahoo search, email and popular social networks in addition to instant message, address book and calendar tools.
From Brand Republic:, 22/04/2009
Yahoo! Mobile:


Google revenues up year-on-year but down on previous quarter

Google has posted its first ever quarterly drop in revenues, writes Netimperative. The firm saw revenues of $5.51bn (£3.7bn) during Q1 2009 - a 3% drop from the last three months of 2008. However year-on-year revenues were up 6% from the first quarter of 2008. Income for the period reached $1.42bn (£959m), from $1.31bn (£884m) the year before. Google-owned sites generated 67% of all revenues (equivalent to $3.7bn or £2.5bn) - up 9% from last year. Revenues from AdSense were down 3% on last year and accounted for 30% of total revenues ($1.64bn or £1.10bn).
In other news, Google has been named the world's first $100bn-brand in the latest BrandZ survey. The firm's brand value has been put at $100,039m (£67,384m) - a 16% year-on-year rise. Microsoft and Coca-Cola came second and third respectively. Despite the global economic crisis, the value of the top 100 brands grew 2% to $1.95tn (£1.31tn). 85 of this year's top 100 brands were in the top 100 list last year.
From Netimperative:, 17/04/2009


Yahoo! upgrades search ads with videos and pictures

Yahoo! is adding video and graphic functionality to its search ads following a successful trial towards the end of 2008, writes Netimperative. During the test of its Rich Ads in Search feature click rates increased by up to 25% on ads which were enhanced. Yahoo! is now offering the format to an invitation-only selection of advertisers, prior to an eventual full launch. The new rich ads can also feature custom search boxes in addition to graphics or video content, allowing users to browse information without leaving the advert. The firm's share of search marketing in the US has risen recently, growing to reach 21% in January.
The firm is also set to launch a new service for mobile phone users, dubbed Yahoo! Mobile. The service will allow mobile phone users to create a custom mobile internet starting point featuring all their favourite services and content. Yahoo! Mobile will launch as an application for Apple iPhones, Windows Mobile and smartphones from Nokia, RIM, Samsung, Sony Ericsson and Motorola as well as those powered by Windows Mobile. Yahoo! anticipate launching the service in Q2 following a beta test.
Netimperative:, 20/02/2009
Yahoo! UK:


Google quarterly revenues up

Year-on-year revenues at Google rose 18% during Q4, reaching $5.7bn (£4.2bn), writes Revenues were also up 3% on Q3. However Q4 profits fell 68% to $382m as the firm was hit by charges totalling $1.09bn related to its investments in AOL and Clearwire. Without these charges net income would have totalled $1.62bn during the quarter.
Google has also announced that it is to abandon its Google Print Ads service. At its height the service included inventory in over 800 US newspapers although it failed to make a profit., 26/01/2009


Bruce Daisley

Industry Leader, YouTube

January 2009

Bruce Daisley really wanted to write sitcoms. Too many hours spent beaming in front of programmes like 'Cheers', 'One Foot in the Grave', and 'Blackadder' gave him a ludicrously happy upbringing. The low standard of most other sitcoms gave him the misguided belief that he could do better.

Parallel with this dream he started his working career in 1993 at Media Sales & Marketing - part of Capital Radio. Shortly later he formed part of the start-up team of Emap On Air, with the ambition to change the way that radio was sold. His subsequent Emap career has been focussed on periods in radio - and five years building internet sales teams.

In 2001, a terse letter from the BBC suggested that 'Nowhere Slowly' his latest attempt at a sitcom 'lacked both comic wit and originality'. With that he laid down his pen and focussed on his media career. It was some consolation that his teams won Media Week Sales Team of the Year in 2005, and Campaign Sales Team of the Year in 2005 and 2006.

He moved across to join Google UK as Agency Leader in September 2008.

These days Bruce still considers himself a sitcom connoisseur; Flight of the Conchords, The Mighty Boosh, Peep Show and Curb Your Enthusiasm remind him how good the standard really can be.

Other achievements:

  • Chairman of Association of Online Publishers Commercial Group
  • Winner / presenter Media Week Sales Team of the Year 2005
  • Winner Campaign Sales Team of Year 2005, 2006
  • UK Representative - Cannes Lions Festival
  • Emap Advertising Digital team soars up the league table: In the IPA top 20 sales points EA have moved from 17th position (of 20), that Bruce inherited to 7th position this time round.

Bruce Daisley’s Specialties:

Building award-winning, market-beating sales teams.


Google uses AdWords model to profit from YouTube

Google is bringing in a variation of its AdWords model to YouTube in an effort to raise revenues from the leading online video site, writes The Financial Times. The new YouTube Sponsored Video service will allow YouTube users to promote their videos in a special sponsored video section. Users can then bid on keywords to promote their sponsored videos, paying for them on a cost-per-click basis. The service has no minimum spending requirement and users can specify a daily budget. If the service takes off Google can look forward to a whole new search-based profit stream: recent figures from comScore found that YouTube received more search queries in September than any other website other than Google and Yahoo!.
YouTube is also going to start offering ad-supported full-length feature films. The site has announced a new deal with studio Metro-Goldwyn-Mayer (MGM), which will see a number of branded content channels offering free-to-watch films and TV shows including "Bulletproof Monk" and "The Magnificent Seven". The news follows the deal announced with CBS reported in last month's Digital Intelligence.
From The Financial Times:, 13/11/2008


Yahoo! to cut 10% of workforce on the back of disappointing results

Yahoo! has announced that it is to cut 10% of its staff (over 1,500 people) following poor quarterly results, writes vnunet. Q3 profits were down 64% to $54.3m, compared to $151.3m in 2007. The firm now hopes to save $400m through the redundancies and other cost-cutting exercises.
From vnunet:, 22/10/2008
Yahoo! UK:


Google profits up despite economy

Third quarter revenues at Google were up 31% year-on-year, beating Wall Street expectations, writes ClickZ. Revenues for the quarter totalled $5.54bn, up 3% on Q2.
Net income in Q3 was $1.35bn (from $1.25 in Q2). 67% of revenues came from its own web sites, up 34% from the same point in 2007. 30% of revenues ($1.68bn) came from partners through the firm's AdSense network. In total 51% (or $2.85bn) of Q3 revenues came from outside the US.
Google has also announced two expansions to its AdSense ad system. Firstly the firm is rolling out contextual ads in its online mapping service, by serving text ads which are geographically relevant to individual searches. In addition the firm is making its first move into the in-game advertising market with the launch of "AdSense for Games". In-game advertising is set to become increasingly significant - new figures from comScore show that 25% of internet users play online games ever week - equivalent to 200m users worldwide.
From ClickZ:, 16/10/2008
Google AdSense:


Yahoo! re-launches ad network

Yahoo! has re-launched its online advertising network, and now claims to be able to reach 80% of web users in the UK and Ireland, writes The Guardian. The renamed Yahoo! Network now provides access to a combined audience of over 29m unique users/month and includes inventory with Bebo, British Telecom, Loot and Channel Five in addition to Yahoo's own in-house products (including Yahoo! email, news and Flickr). The firm can also provide ad placements on the UK's five major mobile networks: Orange, O2, Vodafone, T-Mobile and 3.
From The Guardian:, 08/09/2008
Yahoo! Network:


Google launches new browser

Google celebrated its ten year anniversary this month with the beta launch of a new browser in 100 countries, writes Brand Republic. Google Chrome will be competing with Microsoft's dominant Internet Explorer (which claims 72% of installed browsers) and Firefox (with 20% of the market). The browser is open source and designed to be fast and designed for rich media. Mac and Linux versions are still to come.

The firm had other cause for celebration with the news that it had joined Interbrand's top ten list of the most valuable global brands. The survey put the firms brand value up 43% at $25.59bn (£14.57bn), from last year's figure of $17.8bn (£10.18bn).

From Brand Republic:, 02/09/2008
Google Chrome:


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