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Entries from Digital Intelligence tagged with "proctor and gamble"

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P&G begins 4-point “transparency review” of all its agencies

FMCG giant Procter & Gamble is undertaking a new review of all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain.

01/02/2017  |  Full story...

Case study: Gillette hijacks search engines with “Ask Dad” campaign

Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father's advice in person can be- getting 6 million YouTube views in the process.


Gillette - Go Ask Dad - Case Study from Jackie Helfgott on Vimeo.


09/11/2016  |  Full story...

Video viral: Pantene‘ Dad Do’ challenges NFL players style to daughters' hair

This heart-warming video series from P&G’s Pantene hair care brand captured the hearts of many Americans during the Superbowl 2016. This case study shows how the Dad-Do campaign got 7 million YouTube views to become on eof the viral videos of the year.

09/11/2016  |  Full story...

Big brands unite to tackle ad blocking

Some of the world’s biggest brands, including Google, Facebook, Procter & Gamble, Unilever, the World Federation of Advertisers, Group M and the Interactive Advertising Bureau, have joined forces to tackle the reasons behind ad blocking.

20/09/2016  |  Full story...

P&G cuts agencies by 40% in efficiency drive

Procter & Gamble is reducing the number of agencies it works with globally in PR, advertising and marketing, as the FMCG giant looks to improve spending efficiency across the business.

04/08/2015  |  Full story...

P&G vlogger banned by ASA

The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand.

28/05/2015  |  Full story...

P&G seeks outside help in video cost cutting drive

Procter & Gamble has embarked on a large scale talent-scouting mission to reduce its video ad production costs, even placing an ad on the NASA website to seeking fresh ideas.

22/09/2014  |  Full story...

P&G to sell 100 brands in cost-cutting drive

P&G is to sell more than half of its brands as the FMCG giant behind Gillette, Pampers, Old Spice and Tide looks to focus on its core brands in a cost cutting shift to “more efficient digital media”.

05/08/2014  |  Full story...

Cannes Lions Day Six: P&G and Martin Sorrell talk ad creativity

Day six of Cannes Lions featured some of the biggest players in digital marketing, including Procter and Gamble's global brand building officer Marc Pritchard; WPP's Sir Martin Sorrell, Twitter's Dick Costolo and Viacom's Philippe Dauman. Also, a special look at McDonald's advertising with speaker's including McDonald's Matt Biespiel, TBWA's Rob Schwartz and Leo Burnett's Mark Tutssel. Watch the video highlights below.

23/06/2014

P&G ‘to shift 70% of digital budget to programmatic ads’

Procter & Gamble is planning to spend between 70% and 75% of its digital media budget on programmatic buys by the end of this year, and it anticipates a similar move for its mobile-ad budget in 2015, according to a news report.

11/06/2014  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

15/05/2014  |  Full story...

Which 16 brands get a billion customers a year?

Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global ones, according to new research.

15/05/2014  |  Full story...

P&G reveals smart toothbrush as part of 'connected bathroom'

Procter & Gamble has made its first steps towards the Internet of Things’ with a smart toothbrush that connects to ma users smartphone via Bluetooth to assess their oral hygiene.

28/02/2014  |  Full story...

Digital Intelligence February 2014

Digital Strategy data - Digital Intelligence February 2014

Twitter's financial losses: look out for them chasing advertising dollars, and the traffic on your brand's Twitter page starting to erode. It will be Facebook's 'Edgerank' all over again.

Facebook buys WhatsApp, Comcast buys Time Warner: more digital media companies unlocking greater economies of scale, and a reminder that all young dotcoms like WhatsApp will in time become far more commercial.

Yahoo leverages Tumblr, in a smart way that will help brands through native advertising options, and Google opens a new set of ad exchange opportunities to target your media budgets.

And following requests from digital strategy clients, we now have new special research reports in place on Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Germany, India, Latin America, Mexico, Peru, Philippines, Russia and South Africa.

Read February 2014

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28/02/2014

Video viral of the week: Procter and Gamble Winter Olympics ad gets 17m views

Procter & Gamble is the clear winner among sponsors of the 2014 Winter Olympics on YouTube, racking up 27 million views through the first week of the Games with videos including "Pick Them Back Up," which depicts the journey mothers and children go though on their way to sporting success.

17/02/2014  |  Full story...

Best Vines of the year: Lowes 'lifehacks' tops 6-second video ads

Twitter’s new 6-second Vine video platform proved a big hit this year. We look back at some of the best, starting with Lowes' ingenious visual tips that make DIY seem fun (well…almost).

26/11/2013  |  Full story...

Digital Intelligence October 2013

Digital Strategy data - Digital Intelligence October 2013

New global research shows brand leaders see the switch to digital marketing now "a matter of survival", and reputation management (thanks to attacks through social media) now more of a risk to brands than an unstable economy or competitors.

Google created more controversy this month, with its new "endorsement ads" placing people's faces next to products they have '+1'ed, and breaking an 8-year promise with huge banner ads appearing on its search results.

In ecommerce, Amazon tested its own PayPal-style buttons, as battles with eBay heat up. And if you're looking for the best value paid media, new data suggests Facebook ads could be 18 times more effective on iPhones than Androids.

Need more research, training support or strategy creation? Simply email us back.

Read October 2013

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31/10/2013

P&G's Tide Halloween Vines create internet buzz

As Halloween approaches, Procter and Gamble’s detergent brand Tide has features in a series on horror movie parodies using Twitter’s 6-second Vine video format.

29/10/2013  |  Full story...

P&G marketing chief proclaims ‘digital marketing’ term is dead (video)

Procter & Gamble's global brand building officer Marc Pritchard caused a buzz at a recent conference, claiming that the term ‘digital marketing’ is dead, asserting that companies should forget about which medium is being used and focus on brand building instead.

Watch the video of Pritchard’s closing keynote speech below:

27/09/2013  |  Full story...

iTunes Radio to launch in September: P&G, McDonald’s and Nissan first advertisers

Apple is reportedly set to launch its Spotify-rival iTunes Radio in September, with advertising from a McDonald’s, Pepsi, Nissan and Procter & Gamble funding the free music streaming service.

22/08/2013  |  Full story...

P&G shifts 35% of US ad budget to digital

Procter & Gamble's digital spend makes up 35% of its ad budget in the US, as the FMCG giant looks to maximise the return on its marking investment.

06/08/2013  |  Full story...

Shazam gets $40m funding boost from ‘world’s richest person’

UK-based music discovery and marketing firm Shazam has raised an extra $40m (£26.8m) after getting investment from the world’s richest billionaire.

08/07/2013  |  Full story...

Twitter’s biggest ad deal yet- SMG clients get top placement on social network

Twitter has secured a sponsorship deal with Publicis’ Starcom MediaVest Group (SMG), in a deal that could be worth several hundred million dollars in extra ad revenue for the social network.

24/04/2013  |  Full story...

Video viral of the week: Old Spice gets 4m YouTube views in a week with ‘Mr Wolfdog’ marketing mutt

On the back of its previous YouTube triumphs, Old Spice has continued its off-the-wall digital marketing with a new video series , following the exploits of its new marketing director ‘Mr Wolfdog’- who just happens to be a wild animal. See why it’s our viral of the week below…


19/03/2013  |  Full story...

Top ad execs blast Microsoft for 'Do Not Track' defaults in IE 10

In an open letter, an influential US-based lobbying group for the advertising industry has criticised Microsoft's decision to enable Do Not Track as the default setting in Internet Explorer 10. The Association of National Advertisers wrote a letter to Microsoft CEO Steve Ballmer, saying the "do not track" default setting would "undercut the effectiveness of our members’ advertising..." and ultimately "harm consumers, hurt competition, and undermine American innovation and leadership in the Internet economy."

04/10/2012  |  Full story...

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