Digital Intelligence

Entries from Digital Intelligence tagged with "publicis"

13 result(s) displayed (1 - 13 of 13)

Is Cannes Lions too big? Publicis quits next year (and WPP may follow)

Is Cannes Lions becoming too big for its own good? As the festival closes for another year, ad giant Publicis Groupe shocked the marketing world by declaring it would pull out of the event next year.

cannes%20stage.jpg

26/06/2017  |  Full story...

Publicis buys Sapient for $3.7bn to create digital marketing giant

Publicis has bought US consultancy group Sapient, as the France-based global ad giant looks to expand into the US and moves on from its failed merger with Omnicom.

Watch this video from Bloomberg anlysing the deal here:

03/11/2014  |  Full story...

Adobe and Publicis unite for ‘always-on’ global marketing platform

Publicis Groupe and Adobe have struck a strategic partnership to deliver a marketing management platform that automates and connects all components of a client’s marketing efforts.

15/09/2014  |  Full story...

Publicis-Omnicom $35bn merger collapses- win for WPP?

In a boost to rival WPP, the $35bn (£20bn) merger of Publicis and Omnicon to create the world's biggest advertising company has collapsed, the companies have confirmed.

12/05/2014  |  Full story...

Digital advertising trends in 2013: The year of big data and micro-targeting

Real time bidding platforms soar as advertisers finally utilise big data for micro targeting

Major retailers eBay and Amazon are becoming powerful ad networks using their vast amounts of user data harvested from their customer's buying habits

Marketing giants WPP and newly formed Publicis Omnicom Group put the squeeze on smaller agencies, while major brands ramp up spend on digital

11/12/2013  |  Full story...

Publicis buys London agency Poke for £10m

Publicis has bought Poke, a London-based agency, as the French advertising giant continues its expansion after a proposed merger with Omicom.

20/09/2013  |  Full story...

Martin Sorrell: WPP to generate 40% of business from digital over 5 years

Marketing giant WPP is aiming to generate 5-40% of its business from digital sources and fast-growth markets, chief executive Martin Sorrell has announced.

14/08/2013  |  Full story...

Bigger than WPP: Omnicom and Publicis merge to take on Google in digital ad battle

France's Publicis and America's Omnicom have merged to create a marketing company bigger than WPP, vowing to take on Google in the battle for online ad revenues.

30/07/2013  |  Full story...

Twitter’s biggest ad deal yet- SMG clients get top placement on social network

Twitter has secured a sponsorship deal with Publicis’ Starcom MediaVest Group (SMG), in a deal that could be worth several hundred million dollars in extra ad revenue for the social network.

24/04/2013  |  Full story...

LBi and Digitas to merge after Publicis buy

US-based agency Digitas is merging with Dutch agency LBi, as parent company Publicis looks to consolidate its global digital marketing network.

12/02/2013  |  Full story...

Publicis buys ad agency LBi for €416m

Publicis has bought Dutch ad agency LBi International for €416m, as the French marketing giant continues on the acquisition trail to boost its digital advertising reach. The deal follows a spate of mergers and acquisitions amongst agencies as larger groups buy up the few remaining faster growing digitally-focused smaller shops. Back in June, Martin Sorrell's advertising giant WPP bought digital agency AKQA, while in July, Japanese ad giant Dentsu agreed to buy marketing group Aegis.

24/09/2012  |  Full story...

Orange and Publicis create digital start-up fund

France Télécom-Orange and the Publicis Groupe advertising business are planning to launch a new venture capital fund. The fund - which is starting with a 150 million Euro (£129 million) investment from the two companies - will help budding entrepreneurs in Europe’s digital economy.

08/11/2011

08/11/2011  |  Full story...

Publicis buys UK agency Kitcatt Nohr

Publicis Groupe has acquired UK agency Kitcatt Nohr, as the French digital marketing network giant looks to expand its reach. Kitcatt Nohr will be merged with Digitas in the UK, creating a new agency, Kitcatt Nohr Digitas, which will be part of VivaKi.

Under the new deal, Kitcatt Nohr Digitas services to clients will now include: full creative services, media planning and ideation, technology and innovation, specialised skills in digital marketing, brand communications, CRM, content and social media.

04/03/2011

04/03/2011  |  Full story...

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