Digital Intelligence

Entries from Digital Intelligence tagged with "publisher"

25 result(s) displayed (1 - 25 of 110)

1 2 3 4 5 Next >>


Absolute Radio and Kiss boost digital audio ad platform

Publishing giant Bauer Media is relaunching its digital audio advertising platform, Bauer InStream, for its brands that include Absolute Radio, Magic, Kiss and Empre and Grazia magazine podcasts.

Absolute Radio and Kiss boost digital audio ad platform

13/08/2019  |  Full story...

AOP teams up with Fenestra for programmatic transparency drive

The Association for Online Publishing (AOP) today announces a marketing partnership with Fenestra to increase financial transparency within the industry.

aop%20logo%20new.png

07/08/2019  |  Full story...

Retailers ‘missing out on £1.7bn’ by neglecting publishing opportunities

Retailers could be earning more in advertising by taking on more of a role as publisher, offering tips and boosting loyalty from customers, according to new research.

media%20revenue%201.png

12/06/2019  |  Full story...

Euronews hires Sublime for programmatic private marketplace

Programmatic ad marketplace Sublime has announced its partnership with Euronews, which will allow the premium publisher to build its own programmatic private marketplace (PMP).

euronews.png

01/05/2019  |  Full story...

European publishers expect video, native and mobile ad formats to grow 26% next year

European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months.

oath-cannes.jpg

29/11/2018  |  Full story...

Spotify launches analytics platform for music publishers

Spotify has launched a new publishing analytics platform in beta, specifically for music publishers.

spotpuv.jpg

12/11/2018  |  Full story...

New AOP tool helps publishers verify cookie tracking tech compliance

The Association for Online Publishing (AOP) will be providing its members with a centralised pool of verified cookie data, via a single login, in collaboration with The Media Trust.

aop%20media%20trust.jpg

06/11/2018  |  Full story...

Cannes Lions PR Award: LADBible ‘Trash Isles’ highlights plastic pollution

LADBible and Plastic Oceans Foundation created a smart campaign to highlight plastic pollution in the North Pacific ocean with "Trash Isles", winning this year’s Design and PR Cannes Lions award in the process.

trash%20isles.jpg

25/06/2018  |  Full story...

Bus shelter gets scented advert for vegan cookbook BOSH!

Media agency MediaCom has unveiled a new campaign with HarperCollins, installing a scented bus shelter on Tottenham Court Rd to promote the launch of the first cookbook from online vegan cooking blogging team BOSH!

bosh-bus.jpg

26/04/2018  |  Full story...

Display advertising continues to be largest driver of digital publisher revenue

Publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising, according to new research.

aop-new%20%281%29.jpg

09/04/2018  |  Full story...

eBay to start selling via Mashable “mobile shoppable images”

Mashable is teaming up with eBay to offer shoppable editorial across the UK and US, optimised for mobile.

ebay%20mash1.png

05/02/2018  |  Full story...

Google search ranking trends: Publishers and encyclopedia sites make gains

Online Publishers and Encyclopedia sites were among the biggest gainers in Google search visibility in 2017, while three social media sites - reddit.com, tumblr.com and pinterest.com - experienced the biggest losses according to a new study.

ranks%20main.png

23/01/2018  |  Full story...

Lastminute teams with Rough Guides for ad targeting

Online travel firm lastminute.com group has struck an ad partnership with travel publisher Rough Guides.

lmrg.png

17/01/2018  |  Full story...

Reader and publisher relationship has “catalytic” effect on ad effectiveness

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.

adef.jpg

22/11/2017  |  Full story...

Premium publishers trump Facebook and Twitter for trust, transparency, and engagement

Consumers rank premium publishers far ahead of Facebook and Twitter for trust, transparency and engagement, according to new research.

sharethrough.png

02/11/2017  |  Full story...

Google dampens rumours of ‘revenue split’ with publishers

Google has played down reports that it is planning on splitting revenues with publishers in exchange for subscriber aid.

google-newsp.jpg

24/10/2017  |  Full story...

BuzzFeed allows banner ads for the first time

BuzzFeed has decided to run banner ads after years of refusing to run the clickable display ads on the publishing site, ahead of its upcoming IPO.

buzzfeed%20n.jpg

29/08/2017  |  Full story...

YouTube brings breaking news to homepage

YouTube is reportedly rolling out a “Breaking News” section in people’s feeds across all mobile and web platforms, as Google continues to tailor custom content playlists to users logged into Google Accounts.

yt%20breaking%20%28002%29.jpg

21/08/2017  |  Full story...

Facebook rewards faster sites with higher News Feed rankings

Facebook is making changes to its News Feed rewarding webpages with faster load times a higher place in the feed, and slow-loading pages will be downgraded and likely see less referral traffic.

fb-newsfeed-new.jpg

04/08/2017  |  Full story...

BBC Advertising and Wall Street Journal ramp up programmatic ads with Smartology

BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology's new programmatic ad platform that uses 'semantic matching'.

smartology%20lofg.jpg

20/07/2017  |  Full story...

Auto Trader partners Reevoo for user-generated content drive

Automotive marketplace Auto Trader has struck a strategic partnership with user-generated content platform Reevoo.

autotrader.jpg

09/06/2017  |  Full story...

Unilad beats Daily Mail and Buzzfeed to become most shared Facebook page of 2016

Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016.

06/01/2017  |  Full story...

The internet in print: Free London mag Swipe curates “best of the web”

Swipe is joining Time Out, NME, and Shortlist as the latest free magazine to hit London’s streets. But this one has a twist: it’s the internet, in print.

31/05/2016  |  Full story...

Native content: Consumers 'increasingly confused by sponsored stories'

Online readers are seven times more likely to identify articles as paid-for content when labelled “advertising” or “sponsored content” than when badged “brand voice” or “presented by” according to new research.

17/03/2016  |  Full story...

New tool helps publishers ‘re-engage’ with adblockers

Oriel Ventures has launched new software that lets publishers analyse, communicate and re-engage their ad-blocking audiences, protecting their content and advertising revenue.

27/01/2016  |  Full story...

Further results

1 2 3 4 5 Next >>


Other tags

Digital Intelligence tag list:

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy