Digital Intelligence

Entries from Digital Intelligence tagged with "publisher"

25 result(s) displayed (1 - 25 of 102)

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Bus shelter gets scented advert for vegan cookbook BOSH!

Media agency MediaCom has unveiled a new campaign with HarperCollins, installing a scented bus shelter on Tottenham Court Rd to promote the launch of the first cookbook from online vegan cooking blogging team BOSH!

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26/04/2018  |  Full story...

Display advertising continues to be largest driver of digital publisher revenue

Publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising, according to new research.

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09/04/2018  |  Full story...

eBay to start selling via Mashable “mobile shoppable images”

Mashable is teaming up with eBay to offer shoppable editorial across the UK and US, optimised for mobile.

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05/02/2018  |  Full story...

Google search ranking trends: Publishers and encyclopedia sites make gains

Online Publishers and Encyclopedia sites were among the biggest gainers in Google search visibility in 2017, while three social media sites - reddit.com, tumblr.com and pinterest.com - experienced the biggest losses according to a new study.

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23/01/2018  |  Full story...

Lastminute teams with Rough Guides for ad targeting

Online travel firm lastminute.com group has struck an ad partnership with travel publisher Rough Guides.

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17/01/2018  |  Full story...

Reader and publisher relationship has “catalytic” effect on ad effectiveness

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.

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22/11/2017  |  Full story...

Premium publishers trump Facebook and Twitter for trust, transparency, and engagement

Consumers rank premium publishers far ahead of Facebook and Twitter for trust, transparency and engagement, according to new research.

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02/11/2017  |  Full story...

Google dampens rumours of ‘revenue split’ with publishers

Google has played down reports that it is planning on splitting revenues with publishers in exchange for subscriber aid.

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24/10/2017  |  Full story...

BuzzFeed allows banner ads for the first time

BuzzFeed has decided to run banner ads after years of refusing to run the clickable display ads on the publishing site, ahead of its upcoming IPO.

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29/08/2017  |  Full story...

YouTube brings breaking news to homepage

YouTube is reportedly rolling out a “Breaking News” section in people’s feeds across all mobile and web platforms, as Google continues to tailor custom content playlists to users logged into Google Accounts.

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21/08/2017  |  Full story...

Facebook rewards faster sites with higher News Feed rankings

Facebook is making changes to its News Feed rewarding webpages with faster load times a higher place in the feed, and slow-loading pages will be downgraded and likely see less referral traffic.

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04/08/2017  |  Full story...

BBC Advertising and Wall Street Journal ramp up programmatic ads with Smartology

BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology's new programmatic ad platform that uses 'semantic matching'.

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20/07/2017  |  Full story...

Auto Trader partners Reevoo for user-generated content drive

Automotive marketplace Auto Trader has struck a strategic partnership with user-generated content platform Reevoo.

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09/06/2017  |  Full story...

Unilad beats Daily Mail and Buzzfeed to become most shared Facebook page of 2016

Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016.

06/01/2017  |  Full story...

The internet in print: Free London mag Swipe curates “best of the web”

Swipe is joining Time Out, NME, and Shortlist as the latest free magazine to hit London’s streets. But this one has a twist: it’s the internet, in print.

31/05/2016  |  Full story...

Native content: Consumers 'increasingly confused by sponsored stories'

Online readers are seven times more likely to identify articles as paid-for content when labelled “advertising” or “sponsored content” than when badged “brand voice” or “presented by” according to new research.

17/03/2016  |  Full story...

New tool helps publishers ‘re-engage’ with adblockers

Oriel Ventures has launched new software that lets publishers analyse, communicate and re-engage their ad-blocking audiences, protecting their content and advertising revenue.

27/01/2016  |  Full story...

Accelerated Mobile Pages: Google’s bid to beat the ad blockers

Google’s Accelerated Mobile Pages is forecast to be the next big thing in digital marketing for 2016. We look at what marketers need to know about how the new technology that Google hopes will tackles the rise in ad blocking on mobiles.

17/11/2015  |  Full story...

New Economist ad format guarantees reader attention

The Economist has launched 'Attention Buy', a new model that guarantees and trades on reader attention.

04/11/2015  |  Full story...

Facebook takes on Twitter with tool for journalists

Facebook has launched a tool to help journalists find, organise and publish content found on its social network.

18/09/2015  |  Full story...

What advertisers need to know about iOS 9

If you’re an advertiser, Apple is about to make your job more difficult. The latest IOS 9 for iPhones and iPads allows mobile ad blocking and introduces a Flipboard-style news aggregator that favours iAds over rivals. We look at the implications as Apple changes the rules of the mobile ad game…

14/09/2015  |  Full story...

Economist dishes out free insect ice cream in marketing stunt

The Economist has launched an experiential marketing campaign designed to encourage new subscriptions by dishing out free ice cream with one small twist… all the ice cream contains real insects.

03/07/2015  |  Full story...

Has Facebook postponed ‘Instant Articles’?

Facebook revealed its ‘Instant Articles’ app function to much fanfare in May, offering fast loading feature-rich articles to mobile users. But three weeks on, a lack of articles has led to speculation that the social network could be experiencing problems with its latest attempt to disrupt the publishing business model.

09/06/2015  |  Full story...

Time makes 20% of revenue from digital ad sales

Time Magazine made $73m in digital ad sales revenue during the first quarter of 2015, marking 20% of its total revenue.

12/05/2015  |  Full story...

Cosmo runs new digital ad format ‘Reactive Pull’

Display advertising platform provider, Celtra has struck a partnership with Hearst Magazine to showcase PANDORA jewellery in a new ad format across its titles Cosmopolitan and Red.

Pandora Cosmopolitan from Celtra on Vimeo.

11/05/2015  |  Full story...

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