Digital Intelligence

Entries from Digital Intelligence tagged with "publishing strategy"

25 result(s) displayed (1 - 25 of 125)

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Robot copywriters? Reuters creates AI tool that can write sentences and pitch stories

News agency Reuters has launched Lynx Insight, an AI-powered tool designed to help its journalists create stories, in a move that could also have implications for content marketing.


12/03/2018  |  Full story...

NME goes online only amid ‘tough’ print ad market

Iconic UK music magazine NME is going to print the final edition of its weekly music magazine on Friday, its publisher has announced.


07/03/2018  |  Full story...

Content marketing platform Outbrain goes premium with ‘Sphere’

Content discovery platform Outbrain has unveiled Sphere an audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers, while reducing their reliance on Facebook.


15/02/2018  |  Full story...

Bauer Media signs with content discovery platform Taboola

Bauer Media has partnered with content discovery platform Taboola, in an exclusive two year partnership to help expand its revenue and engage consumers, using a new ‘Taboola Feed’ tool.


07/02/2018  |  Full story...

Digital publisher revenue and confidence on the up

There has been a 6.7% increase in UK publisher revenue from £77.6m in Q3 2016 to £82.8 in Q3 2017, coupled with a boost in industry confidence, according to new research.


31/01/2018  |  Full story...

Video and subscriptions to power the future of premium content

Video advertising and paid-for content are set to fuel digital publishing as content monetisation strategy adapts to changing audience needs, according to new research.


13/11/2017  |  Full story...

Premium publishers trump Facebook and Twitter for trust, transparency, and engagement

Consumers rank premium publishers far ahead of Facebook and Twitter for trust, transparency and engagement, according to new research.


02/11/2017  |  Full story...

Google dampens rumours of ‘revenue split’ with publishers

Google has played down reports that it is planning on splitting revenues with publishers in exchange for subscriber aid.


24/10/2017  |  Full story...

Fake news fatigue? Brits flock back to mainstream news sites ahead of election

With just 2 weeks until the general election, new research shows 15 million Brits are doubling their consumption of traditional news outlets, revealing a backlash against the social media filter bubble and so-called “fake news” on social sites.


25/05/2017  |  Full story...

Digital publishers “optimistic for the year ahead”

Growth forecasts for UK digital publishers have increased for the 12 months from December 2016, driven by an annual rise of 28% in sponsorship revenue.


27/03/2017  |  Full story...

Google search results: Pinterest and Facebook “biggest gainers” while publisher rankings slump

Content from social platforms such as Pinterest, Twitter, Facebook and Instagram saw some of the biggest gains in visibility in Google searches during the last year, while online publications saw a major decline, according to new research.


25/01/2017  |  Full story...

Medium cuts staff by a third to tackle “broken ad system”

Publishing platform Medium is cutting a third of its staff and closing two US offices as part of a major reshuffle to tackle a "broken" ad-based revenue system.


09/01/2017  |  Full story...

SpotX debuts “content syndication suite” for publishers

Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetisation of premium video content.

25/10/2016  |  Full story...

Goal beats BBC and Buzzfeed as most shared publisher on social media

Sport publisher Goal has been named the most shared publisher on social media, ahead of the likes of the BBC, Buzzfeed, Mail Online and The Huffington Post.


11/10/2016  |  Full story...

Vogue faces backlash after criticising fashion bloggers in “borrowed clothes”

Fashion magazine Vogue courted controversy last week after it published an article naming bloggers as ‘pathetic’ ‘desperate’ and ‘embarrassing’ during Milan Fashion Week.

03/10/2016  |  Full story...

Most UK publishers positive about growth this year (despite Brexit)

Amid the uncertainty surrounding Brexit, more than half of UK publishers reported positive growth this quarter compared to Q2 2015, according to new research.

29/09/2016  |  Full story...

AdBlock Plus now selling "Acceptable Ads" via exchange

Adblock Plus is now selling “acceptable” ads themselves, aimed at replacing intrusive ads with less annoying ones, it claims.

14/09/2016  |  Full story...

The internet in print: Free London mag Swipe curates “best of the web”

Swipe is joining Time Out, NME, and Shortlist as the latest free magazine to hit London’s streets. But this one has a twist: it’s the internet, in print.

31/05/2016  |  Full story...

AdBlock Plus lets users pay publishers directly via Flattr partnership

Adblock Plus has joined up with Flattr to create "Flattr Plus," a system for web users who want to pay online content creators.

04/05/2016  |  Full story...

WHSmith installs digital ads in shop windows

WHSmith is announcing its latest digital advertising initiative with the launch of digital display screens in the windows of 100 stores across the UK.

04/04/2016  |  Full story...

Native content: Consumers 'increasingly confused by sponsored stories'

Online readers are seven times more likely to identify articles as paid-for content when labelled “advertising” or “sponsored content” than when badged “brand voice” or “presented by” according to new research.

17/03/2016  |  Full story...

New tool helps publishers ‘re-engage’ with adblockers

Oriel Ventures has launched new software that lets publishers analyse, communicate and re-engage their ad-blocking audiences, protecting their content and advertising revenue.

27/01/2016  |  Full story...

AOL debuts new platform for publishers

AOL has merged six technologies for publishers that had been only available separately into a new offering called One by AOL: Publishers.

27/01/2016  |  Full story...

New Economist ad format guarantees reader attention

The Economist has launched 'Attention Buy', a new model that guarantees and trades on reader attention.

04/11/2015  |  Full story...

USA Today puts emojis into headlines :-\

In a bid to pre-empt Facebook’s upcoming ‘Reactions’, USA Today has started inserting emojis into its newspaper- but readers are giving it the thumbs down.

13/10/2015  |  Full story...

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