Digital Intelligence

Entries from Digital Intelligence tagged with "pubmatic"

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Web ad rates drop over 25%

Challenges in the wider economy spilled onto the web, pushing ad rates in the US down 27% according to PubMatic. Their AdPrice Index tracked a big slump in Q3 2008, with prices down 21% from Q2 and 27% from Q1.

23/10/2008  |  Full story...

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