Digital Intelligence

Entries from Digital Intelligence tagged with "qr codes"

15 result(s) displayed (1 - 15 of 15)

McDonald’s debuts "biggest ever" Christmas campaign with Blippar and Amazon

McDonald's is using augmented reality app Blippar as part of its "biggest ever Christmas advertising campaign", offering Amazon gift vouchers.


21/11/2016  |  Full story...

‘Recognition Triggers’ scan ads without QR codes

‘Recognition Triggers’- a new ad tool created by Powa Technologies- lets people to take a picture of any advert and buy the product in just two taps, with no need to scan QR codes, or go to websites.

14/12/2015  |  Full story...

Heinz QR codes accidentally link to ‘saucy’ porn site

In a stark warning to brands with too many untracked website domains, Heinz has been embarrassed after a QR code on bottles of Ketchup now links to a hardcore porn site.

19/06/2015  |  Full story...

PayPal lets shoppers buy direct from merchant’s sites

PayPal has redesigned its online checkout process to let shoppers complete their payment on merchants’ websites, rather than go to a separate PayPal site, as the eBay owned firm ramps up competition with rival Amazon.

20/01/2014  |  Full story...

Mobile marketing strategy: How to ensure offline calls-to-action drive maximum mobile interaction

As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part of their mobile marketing strategy, many marketers still miss the opportunity.

We offer our top tips for connecting with your on-the-go consumers through mobile, amplifying their engagement across all channels and boosting the effectiveness of your integrated marketing assets.

22/05/2013  |  Full story...

20 biggest marketing blunders of 2012

Everyone makes mistakes- but some mistakes are bigger than others. From Apple's wonky maps to Yahoo's boss being fired over alleged 'fake CV claims'- this year saw plenty of high-profile digital disasters. As part of our 2012 review, we salute those campaigns, companies and people that slipped up in spectacular fashion- providing ample warning to us all to sanity-check digital strategies, proof-read hashtags and always use common sense...

18/12/2012  |  Full story...

Top social shopping categories: Video games, baby toys and mobile phones top list

Social media has the biggest influence on purchases of video games, baby toys and mobile phones, and accounts for 1 in 10 purchasing decisions, according to a new global study. The research, from agency Arc, has revealed that video games (and systems), baby toys and mobile phones are the three product categories where social media has the biggest influence.

23/10/2012  |  Full story...

QR code usage doubles in Europe

Germans are most avid users of QR codes, while Spain ranks as fastest growing market, according to new research. The study, from comScore, looked at mobile commerce and QR code usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service.

02/10/2012  |  Full story...

Top 5 sources where QR Codes are scanned: EU5

More than half of the smartphone audience who scanned a QR code did so from printed magazines and newspapers (50.9%). The second most popular source for QR codes was product packaging (38%).

Top 5 sources where QR Codes are scanned: EU5. More than half of the smartphone audience who scanned a QR code did so from printed magazines and newspapers (50.9%). The second most popular source for QR codes was product packaging (38%).

05/07/2012  |  Full story...

Bacardi uses QR Codes for mobile ‘2 for 1’ in-bar promotion

Bacardi and Novus Leisure, the owners of the Tiger Tiger nightclub chain, have partnered with mobile marketing agency Sponge to run an in-bar mobile QR code promotion offering 2 for 1 Bacardi Mojitos. The mobile promotion, a first for both brands, is being pushed via a media campaign across the Capital FM and XFM iPhone apps, along with banner ads and an O2 Media SMS campaign.

05/07/2012  |  Full story...

Social media case study: Copa Airlines uses Facebook page to increase brand engagement and sales

cscopa.jpg

Copa Airlines with a social marketing campaign 'Passport America' to grows its' Facebook fan base, generates and awareness and increase ticket sales on its website. The campaign resulted in 59% conversion and ROI expanded to 50 times. A total of 279,000 users registered for the promotion and 1.3 million invitations were sent out. This Facebook-centric campaign featured the prize draw of a lifetime: a Grand Prize consisting of round trip airfare for the winner and a guest to each of Copa's 59 destinations. To enter, people registered through Facebook Connect and to keep people engaged and the momentum going additional chances to win were integrated at different levels, including their social muscle could help them win.



More on this Case study …
Brand: Copa Airlines |Sector: Travel | Format: Facebook Apps, Facebook Platform, Marketplace Ads, Facebook Pages| Agency: Nobox, Miami | Language: English (US), Portugese (Brazil), Spanish

Facebook case study | YouTube case study

01/07/2012  |  Full story...

Thorntons offers 1p Easter Eggs with ‘mobile checkout’ app

Thorntons has launched an outdoor campaign letting smartphone users scan a QR code and buy an Easter egg for 1p. The mobile checkout technology - Simply Tap - has been introduced by Mobile Money Network (MMN) and is claimed to be the first transactional image recognition and QR code service.

04/04/2012  |  Full story...

Accident Advice Helpline debuts first transactional QR Codes

Injury claims firm Accident Advice Helpline is launching the first UK transactional QR-code promotion, offering a boost to traditional media. Double Bubble, an offers and promotion company, will distribute 100,000 QR-code enabled print advertisements to UK households in March targeting 24-44 year olds, in London suburbs.

19/03/2012  |  Full story...

Worst QR code adverts: New blog highlights perils of mobile barcodes

Quick Response (QR) codes are growing in popularity, but they are appearing in increasingly bizarre and inappropriate places, as this new blog shows. The Tumblr blog WTF QR Codes has grown in popularity in recent weeks, allowing users to submit bad examples of QR codes (barcodes that can be scanned via smartphone cameras to reveal online information and offers).

12/03/2012  |  Full story...

Infographic: QR code trends: How are people using barcode scanners?

Quick Response (QR) codes are on the rise, delivering up information and offers to smartphone users. But who is using them, and where? This infographic from Top SEO Liverpool looks at worldwide QR code usage. According to the research, most used QR codes in paper publications, most scanned by those 25-34 and nearly half that use them did so to get discounts.

23/11/2011

23/11/2011  |  Full story...

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