Digital Intelligence

Entries from Digital Intelligence tagged with "radian6"

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Salesforce mixes social media with CRM after Radian6 buy

Salesforce has unveiled a new social insights platform that integrates Radian6 into its core Customer Relationship Management (CRM) software. In May, cloud-based enterprise company Salesforce.com acquired Radian6, the social media monitoring startup, for $326 million. Salesforce, which is best known for CRM or customer relationship management products, said at the time that the "hundreds of millions of conversations [Radian6 captures] every day across Facebook, Twitter, YouTube, LinkedIn, blogs and online communities" will help provide its businesses with "actionable insights in real-time.”

02/12/2011  |  Full story...

Salesforce boosts social media monitoring with Radian6 buy

Salesforce.com is to buy social media analytics firm Radian6 for $326m, as the Online CRM firm looks to boost social media features for its clients. Radian6, which counts Dell , Kodak , PepsiCo , and UPS among its customers, makes products that monitor conversations on social media sites, allowing companies to gain real-time insights on customer trends. Salesforce.com said the combination will enhance its cloud offerings and help it integrate conversations on social media sites into its corporate social network.

03/31/2011

31/03/2011  |  Full story...

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