Digital Intelligence

Entries from Digital Intelligence tagged with "rajar"

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Digital accounts for nearly a third of UK radio audience

The number of online radio listeners in the UK rose 16.4% during 2011, accounting for 29.1% of the total audience, according to the latest RAJAR figures. Although both internet radio, now 3.4% of the market, and digital TV, 4.5% of the market, have recorded healthy gains the main factor fuelling this growth has been the growing popularity of DAB radios which now command 71% of all listening. FM/AM listening continued its decline, hanging onto an overall listening share of 64.1%, down 2.9% year-on-year.

03/02/2012  |  Full story...

Radio listening switches to digital and online

Over nine in ten UK adults tuned in to radio stations each week during the last quarter of 2010, with more people switching from analogue to DAB radios, according to new figures.

04/02/2011  |  Full story...

One third of Brits listen to radio on digital platforms

Rajar's latest quarterly results have found that 33.8% of British radio listeners now access radio broadcasts through digital devices. Digital listening rose 20m hours/week on the previous quarter to reach 206m hours/week. One fifth of all radio broadcast in the UK is now consumed through digital platforms. Although online radio use in the UK grew 7% year-on-year, it currently remains a small platform. DAB devices now account for 12.7% of all listening (up 10.8% year-on-year), followed by digital TV (3.4%) and online (2.2%). Radio listening via mobile phones was also up, rising 13% year-on-year to reach 13% of all adults aged 15+.
Rajar:, 07/05/2009


Over 30% of UK adults have listened to the radio online

The third Measurement of Internet Delivered Audio Services from RAJAR has found that 31.7% of UK adults have listened to the radio via the internet. According to the study 16.1m people now claim to have listened to the radio online compared to 14.5m people in May this year. 15m people listen to the radio live and 13.5 use a Listen Again service. 89% listen at home, with 21% at work and 6% elsewhere.
The study also found that 7.2m people have now downloaded a podcast (from 6m in May), while 4.1m clam to listen to a podcast each week (from 3.7m in May 2008).
RAJAR:, 10/12/2008
Third Measurement of Internet Delivered Audio Services report (PDF)


Online radio attracts 9.4m listeners

New research from radio audience measurement body Rajar has found that 9.4m people are now using online radio services on a weekly basis, writes Brand Republic. In total 14.5m people listened to online radio services during April and May, up 2.5m from November 2007. Podcasts downloads were also up, reaching 6m (from 4.3m). 3.7m users say they listen to them every week. Nearly three-quarters of podcast listeners use iTunes to download them. 53% of those polled said that they would be interested in downloading podcasts featuring ads if those podcasts were free.
From Brand Republic:, 02/07/2008


Digital radio audiences crosses 30% threshold

Here in the UK, the latest radio listenership figures (Rajar Q1 2008) give an upbeat tempo for the radio industry with listening up one percentage point in a year. 45m adults tune into the radio each week and 31% now use digital platforms to listen radio listening also grew to 31% of the UK. Interestingly, 3.2% of audiences are now through digital TV and 2.1% are online, suggesting convergence is happening slower in practice than many in the digital industry expected.
Rajar:, 01/05/2008


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