Digital Intelligence

Entries from Digital Intelligence tagged with "rakuten"

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71% of Brits now associate ads with fake news

British consumers are far more likely to associate ads with fake news when compared to their European or American counterparts.


03/07/2017  |  Full story...

Marks & Spencer pips Boots and John Lewis as top of the Christmas shops

Marks & Spencer is the nation’s favourite Christmas shop, with nearly a third of Brits planning to spend the most there this December.


05/12/2016  |  Full story...

Is web analytics ‘under-reporting’ Facebook revenue?

Attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe, causing advertisers to report lower return on investment from Facebook, according to new research.


28/10/2016  |  Full story...

Online influencers ‘more influential’ than celebrities in children’s fashion market

What is ‘in vogue’ in children’s fashion is now being led by trend setting online influencers and the children of celebrities, according to new research.

04/04/2016  |  Full story...

Four key digital marketing trends for 2016

From the next phase of social commerce to an ad-blocking revolution, a new report from Rakuten Marketing predicts four key trends that marketers can expect in 2016.

05/01/2016  |  Full story...

New Instagram ads ‘get 17 times more clicks’- report

US furniture retailer RC Willey, the first brand to use Instagram advertising, attained a click-through rate nearly 17 times higher than average, according to new data.

Don't miss our Stainmaster 2 Day flooring event! #Stainmaster #Flooring

A photo posted by RC Willey (@rcwilley) on

02/10/2015  |  Full story...

Valentine’s Day shopping habits: Mobile users search for luxury gifts

More people are shopping for gifts on-the-go for Valentine’s Day, as they turn to mobile devices for their shopping, according to new data.

12/02/2015  |  Full story...

Rakuten to launch UK marketplace as gets phased out

Rakuten has launched a new online marketplace in the UK as the Japanese ecommerce giant phases out its existing brand.

23/10/2014  |  Full story...

Marketing to luxury shoppers : Engage on ‘tablet Tuesdays’

Luxury sales are flourishing , and marketing to tablet users (particularly on Tuesdays) is the best way to engage with this lucrative demographic, according to new research.

17/09/2014  |  Full story...

Rakuten buys cash back shopping sitre eBates for $1bn

Japanese internet giant Rakuten has bought Ebates, provider of the largest cash-back shopping web site in North America.

10/09/2014  |  Full story...

Rakuten buys 18% stake in AirAsia Japan

Japan internt giant Rakuten is continuing to expand beyond its ecommerce and ad tech roots, buying an 18% stake in AirAsia Japan, a new low cost carrier set to be launched by AirAsia.

02/07/2014  |  Full story...

Rakuten opens first free wi-fi café in Japan

Online retail giant Rakuten will open its first café in its home country of Japan, as the firm continues to expand into new markets.

29/05/2014  |  Full story...

Yahoo buys Snapchat rival Blink

Yahoo has self-destructing messaging app Blink for an undisclosed sum, as the firm looks to rival SnapChat and Facebook’s WhatsApp in the growing mobile messaging market.

14/05/2014  |  Full story...

Online retail in 2020: Web glasses, global window shopping and single logins

As the internet celebrates its quarter century anniversary, Rakuten predicts how online retail could evolve over the next decade, including how tomorrow’s shoppers will be able to browse window displays across the globe.

13/03/2014  |  Full story...

Rakuten buys Skype rival Viber for $900m

Rakuten has bought instant messaging and voice app Viber for $900m, as the Japanesse ecommerce giant and owner of continues its expansion into new markets.

14/02/2014  |  Full story...

Customers ‘3.5 times more likely to buy after multichannel experience’- Rakuten

Advertisers using a combination of affiliate and display are 3.5 times more likely to convert a prospect into a customer than if they used those marketing channels separately, according to new research from Rakuten marketing.

03/02/2014  |  Full story...

Top 5 retail marketing predictions for 2014

A change in measurement metrics, shoppable content and engagement will be key developments in the coming year, according to new predictions form Rakuten Marketing.

13/12/2013  |  Full story...

5 global retail trends for 2014: Content shopping and hyper-targeting on the rise

Retailers must offer a richer, more personal shopping experience online and on the high street to drive sales in the New Year, according to new research.

05/12/2013  |  Full story...

Britain’s ‘sale-seekers’ driving eCommerce growth

Britain’s ‘sale-seekers’ are increasingly seeking out sales online, fuelling the growth of online shopping in the UK, according to new research from Rakuten, which reveals that more than a third (34%) of shoppers actively seek out sales when shopping online, while a further 56% admit to being seduced by eye-catching promotions.

04/11/2013  |  Full story...

Rakuten buys global video streaming service Viki

FAGE UK has hired to run a social couponing campaign to engage consumers via Facebook and drive product trial for its Fruyo yoghurt range in Waitrose.

09/09/2013  |  Full story...

Two-thirds of Brits ‘have bought clothes on the web’

A fifth (20%) of Brits now buy more items online than they do in store, while a further 18% buy the same amount on the web as they do offline, according to new research.

03/09/2013  |  Full story...

Father’s Day shopping trends: Mum’s the word for holiday gifting [infographic]

UK shoppers’ splash out an average of 75 per cent more on their mums on Mother’s Day than their dads on Father’s Day? With Father’s Day just around the corner, are dads getting short-changed? This infographic from Rakuten looks at Father’s Day shopping trends around the world.

10/06/2013  |  Full story...

Is showrooming the future of the high street?

One in four retailers now expect physical stores to become more like showrooms in the future, where consumers can sample products instore to buy online, according to new research.

17/04/2013  |  Full story...

The price of love: Brits ‘spend £119 on their Valentine’ (Infographic)

With Valentine’s Day fast approaching, this infographic from Rakuten looks at the global online shopping trends for the most romantic day of the year- revealing that Asians spend the most, Germans spend the least and Americans spend £231m a year on presents for their pets…

11/02/2013  |  Full story...

Rakuten buys logistics firm to boost delivery owners Rakuten has bought French e-commerce logistics business, Alpha Direct Services, as the Japanese retail giant looks to bolster its European operations. The acquisition marks Rakuten’s first logistics investment outside of Japan and is set to provide business synergies for its global e-commerce marketplaces, in particular Rakuten’s European business including PriceMinister in France.

07/11/2012  |  Full story...

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